bet365
bet365 launches SIS esports product in New Jersey
Operator extends partnership to the United States
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has become New Jersey’s first-ever non-tournament esports provider after signing a deal to supply its esports Competitive Gaming products to long-term operator partner, bet365.
The agreement between the world’s biggest operator and SIS Content Services Inc., the US division of SIS, enables bet365 to roll out the supplier’s market-leading Competitive Gaming products to bettors in New Jersey, starting with Ebasketball.
Developed specifically for betting, SIS’ H2H Global Gaming LeagueTM hosts over 150,000 events per year providing a full end-to-end solution with integrity at its core and proven to deliver superior margins around the clock.
The Competitive Gaming deal in New Jersey gives bet365 access to SIS’ ultra-low (sub-second) latency live streaming, with visible ESIC-trained integrity referees for every game, and live caster commentary, supported with on-screen graphics including unique betting prompts such as form, players stats and results. The highly competitive match-ups take place in SIS’ UK-based secure self-contained gaming studios.
Richard Ames, CEO, SIS and President of SIS Content Services, said: “We believe our end-to-end Competitive Gaming solution provides everything that a sportsbook needs – including the highest levels of integrity, frequent events, and superior margins – and that bettors in New Jersey will respond positively to bet365’s offering, starting with Ebasketball.
“We have made good progress to date in U.S with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market.”
Michele Fischer, Vice President, SIS Content Services, said: “The United States is the second largest esports market and fastest growing sports betting market in the world. We are ecstatic to be able to launch SIS’ esports offering in New Jersey, which we see as the first milestone in our strategy.”
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bet365
Blask Awards 2025: Betano, Bet365, Betway and others lead global iGaming
The global results of the Blask Awards 2025 mark a decisive shift in how leadership is defined in the iGaming industry. Instead of juries, submissions or sponsorship packages, the awards rely entirely on data, measuring real demand, competitive strength and scalable performance across regulated markets worldwide.
At the center of this year’s global rankings stands Betano, which emerged as the most consistently dominant licensed operator across multiple continents. But the broader picture is more complex: a market where leadership fragments by region, speed of growth matters as much as scale, and games increasingly outperform brands in cross-border reach.
“Data is the jury,” said Max Tesla, co-founder and CEO of Blask. “In Blask Awards, brands don’t compete with those who submitted a form, they compete with the entire market”
Global operator rankings
Across worldwide categories, Betano claimed a commanding share of top honors:
- Leader of the Blask Year, awarded to the operator with the highest total number of Blask Awards in 2025
- Top CEB Performer, recognizing the strongest aggregate revenue baseline across regulated markets
- Blask Index Leader, reflecting the highest cumulative demand across licensed geographies
- Demand Surge of the Year, for the single largest 30-day demand increase recorded globally
Other global distinctions highlight how varied leadership has become:
- Fastest-Growing Brand: MrQ, posting the strongest year-over-year growth in demand
- Baseline Breakout: LakiWin, delivering the fastest increase in revenue baseline
- Top #1 Footprint: betPawa, holding the largest number of #1 market positions globally
- The Monopolist: Singapore Pools, achieving the single highest market power concentration in a regulated market
Together, the results show that global leadership is no longer defined by size alone. Momentum, efficiency and consistency increasingly matter as much as footprint.
Games and providers: global reach beats local borders
If operator leadership fragments by geography, games tell a different story.
In provider and game categories, Pragmatic Play dominated the global rankings, driven by the extraordinary reach of Gates of Olympus 1000, which won: Operator Footprint Champion, Lobby Legend, Slot of the Year
Pragmatic Play also secured Largest Catalog Provider and Full-Shelf Takeover, reflecting unmatched breadth and distribution.
Other game-level winners highlight emerging dynamics:
- Game Demand Leader: Chicken Road by InOut Games
- Breakout Game of the Year: Roulette European by 7777 gaming
Crash Game of the Year: Aviator by Spribe
Unlike operators, games increasingly scale globally, with player preferences converging across continents.
A different kind of award — and a long-term play
Blask Awards operate without applications, fees, sponsorships or jury voting. Winners are identified algorithmically, using Blask’s proprietary metrics — including Blask Index, BAP and CEB — across regulated markets only.
“This isn’t about trophies,” Tesla said. “It’s about creating a shared, verifiable language for the industry: one where anyone can open the data and see why a brand won. We’re not stopping here. Each year, the coverage gets wider, the benchmarks sharper, and the comparison fairer.”
The post Blask Awards 2025: Betano, Bet365, Betway and others lead global iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Gaming Corps partners with bet365 to widen distribution network across international markets
, A-MAZE-CADES
, and X-MY-WAY
, all created to provide players with clearer risk-and-reward dynamics and heightened immediate engagement. Alongside slots, the studio creates a diverse range of formats such as Crash, Table, Plinko, and Mine games, providing partners with versatility to cater to various player tastes and session types.Juha Kauppinen, CEO at Gaming Corps, said: “bet365 is one of the most influential brands in global iGaming, with unmatched reach and a clear commitment to quality. Partnering with a name of this calibre is a major moment for Gaming Corps and a strong endorsement of the portfolio we’re building. We’re genuinely excited to see how our titles perform with bet365’s audience as we continue to scale across regulated markets.”
A bet365 spokesperson, added: “Gaming Corps brings a distinctive approach to game development, with a strong focus on innovation and engaging mechanics. We are pleased to welcome them as a content partner and look forward to introducing their titles across our platform.”
The new partnership covers several important iGaming markets such as the United Kingdom and COM.
The post Gaming Corps partners with bet365 to widen distribution network across international markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key
U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”
The post Incentive Games, bet365 Broaden International Partnership to Introduce Real-Money Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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