Canada
Salsa teams up with Brazilian Project “Maestro da Bola” to assist children and adolescents
Salsa Technology has teamed up with Brazilian-based “Maestro da Bola” to support social inclusion for children and adolescents as a result of its Goal Bingo Social Promo, which will donate the revenue raised from the game during the World Cup to buy soccer balls for the project. With the title “Embrace this Idea”, the Maestro da Bola’s video (https://youtu.be/YL70EcQxVUI) was decisive for the Salsa team involved in the campaign to select the initiative that would benefit from it.
Created in 2017 by Ricardinho, a former football player who won the World Cup with the Brazilian national team in 2002 with spells at Paraná Clube, Bordeaux and Corinthians, the Maestro da Bola Project mission is driving social inclusion through football. Developed through 23 service centres in the State of Paraná, 18 of them in the capital, Curitiba, the project offers free soccer and futsal activities for children and adolescents from 7 to 14 years old enrolled in the public school system, with priority given to those in vulnerable conditions.
“We were confident that our partners would support us in thinking that our Goal Bingo Social Promo was a winning bet. The initiative has already drawn support from some major companies like Betmotion and Big Bola Online and we’re keen to add even more partners as the tournament progresses in Qatar,” says the Head of Marketing & Sales at Salsa Technology, Eliane Nunes.
“It means a lot to us and to other social initiatives linked to sports that brands that usually support big football teams and renowned athletes, also turn their eyes and strategies to projects like ours, which go beyond sports to generate a positive impact on the community and people’s lives”. celebrates Renata Pozzi, manager of Maestro da Bola.
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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