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Casino777.nl research: The Voice, Big Brother – The Dutch TV shows that became an international success
Why you love Dutch TV and you don’t even know it!
Casino777.nl has researched the Dutch TV programs that became an international success. Do The Voice, Big Brother or Deal or No Deal ring any bells? These TV shows and many more have all originated from the same place: The Netherlands. Even though the US and the UK tend to steal the headlines when it comes to popular TV content, the Netherlands has long been a hotbed of creative talent.
Table 1: The most successful Dutch TV exports
| # | TV Show | # countries aired in |
| 1 | The Voice | 64 |
| 2 | Big Brother | 57 |
| 3 | Deal or No Deal | 13 |
| 4 | Fear Factor | 26 |
| 5 | The Bus | 5 |
| 6 | Dating in the Dark | 4 |
Figure 1: Countries where Dutch TV Exports have been aired
The Voice – First shown in The Netherlands in 2010, the singing show is now available in 64 countries. In fact it has been running for 22 seasons in the US, 12 in Ukraine, and 11 in France.
Big Brother – Since 1999, the show has been watched by more than 600 million viewers across 57 countries, including the US, the UK, India, Australia and Brazil. In the UK alone, Big Brother accounted for 23% of Channel 4’s £664 million revenue in 2007.
Deal or No Deal – From its original name Miljoenenjacht (Hunt/Chase for Millions), the UK version has become the most popular worldwide in 2022 with 13 seasons on Channel 4. The US, Australia and Bulgaria have also aired the show for over a decade (11 years).
Fear Factor – Joe Rogan’s version of the TV show may be seen as the most popular one yet, however, more seasons have aired in India: nine compared to seven in the US . The fear-inducing game show has been exported to 26 countries since its launch in 2001.
The Bus – One of the less talked about shows in the list, yet the luxury bus show has been spinned off in several European countries (Spain, Belgium, Luxembourg, Estonia) and South America (Brazil).
Dating in the Dark – This rather atypical concept that features contestants trying to find love in a pitch black environment has had international exposure across four continents, namely Europe (UK), North America (US), South America (Brazil) and Oceania (Australia).
What are the longest running shows?
German participants of Big Brother 5 and 6 were getting pretty cosy and enjoyed a stay in TV’s most famous house for one year. Audiences and cast alike were also captivated in the Philippines with three of their seasons being almost a year long.
| Country | Season | Start Date | End Date | Duration (days) |
| Germany | Big Brother Germany 5 | 02/03/2004 | 01/03/2005 | 365 |
| Germany | Big Brother Germany 6 | 01/03/2005 | 26/02/2006 | 363 |
| Philippines | Pinoy Big Brother 8 | 10/11/2018 | 04/08/2019 | 268 |
| Philippines | Pinoy Big Brother: Lucky 7 | 11/07/2016 | 05/03/2017 | 235 |
| Philippines | Pinoy Big Brother: Kumunity Season 10 | 16/10/2021 | 29/05/2022 | 226 |
| Germany | Big Brother Germany 10 | 11/01/2010 | 09/08/2010 | 211 |
But this trend is not consistent across all countries where some seasons were abruptly cut short, like Spain’s Big Brother spin-off’s Sálvame Okupa which lasted precisely one working week.
| Country | Season | Start Date | End Date | Duration (days) |
| Spain | Sálvame Okupa | 12/04/2019 | 15/04/2019 | 4 |
| Hungary | Big Brother Hungary VIP 3 | 19/01/2003 | 23/01/2003 | 5 |
| India | Bigg Boss Kannada: Mini Season | 14/08/2021 | 05/09/2021 | 6 |
| Hungary | Big Brother Hungary VIP 1 | 05/01/2003 | 10/01/2003 | 6 |
| Hungary | Big Brother Hungary VIP 2 | 12/01/2003 | 17/01/2003 | 6 |
| Sweden | Big Brother Stjärnveckan | 20/01/2002 | 25/01/2002 | 6 |
Fun facts you never knew about Dutch TV exports
It is well known that reality TV shows don’t come without their controversies. Entertaining millions of viewers around the world often requires a lot of on screen drama, yet there is also a lot going on behind the scenes that the producers cannot necessarily control. Here are some unbelievable facts about Endemol’s biggest shows:
- A French group called Activists Against Trash TV protested Big Brother by clashing with security guards and throwing eggs and tomatoes at the house.
- Contestants who took part in the US version of Fear Factor had to sign a contract that, among other things, prevented them from running for public office for 12 months after the show.
- Contestant Lucas Koka Penteado exited the Big Brother house following a kiss between him and openly gay contestant Gilberto Nogueira. When Penteado was confronted by his housemates, he told them he was bisexual, but few seemed to believe him and instead accused him of strategic play that harmed the plight of the LGBTQIA+ community.
- In January 2005, a paralegal from Ohio sued NBC for $2.5 million because of the effect watching an episode of Fear Factor had on him. He stated that he watched the episode where contestants had to puree rats in a blender and then eat them and he was so disgusted by it that his blood pressure rose to the point that he became dizzy and vomited. He was then so disoriented that he ran into a doorway and injured himself.
- According to leaked docs, producers on the Voice can allegedly ignore contestants completely. They can also reportedly switch up the rules whenever they want, or eliminate contestants on a whim — even if those contestants happen to be “winning” in the eyes of the public.
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Dominic Sawyer VP Growth at Tequity
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
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By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
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With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
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The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Fortune of Olympus
PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
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The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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