eSports
Challengermode launches in-game tournaments with The Battle of Polytopia, ushering in a new era for esports & competitive gaming
Global esports platform Challengermode has signed an exclusive 5 year deal with developers of turn-based civilization strategy game The Battle of Polytopia, Midjiwan, to development of the game’s competitive esports scene.
This partnership is a huge step forward in Challengermode’s mission to directly support game developers in realizing their games’ esports ambitions, proving just how easy it is for players to make the jump from casual multiplayer to grassroots competitive gaming – and for 3rd party esports organizers to host easily accessible competitions in-game.
Challengermode will provide Midjiwan with its esports expertise and automated tournament technology to guide the development of The Battle of Polytopia for competitive audiences worldwide across Steam, iOS and Android. Players will be able to browse, play and see the results of tournaments from within the Polytopia game app itself without having to leave the game client or use any external 3rd party esports mechanisms. The aim is to create a robust esports community for The Battle of Polytopia where grassroots players can compete seamlessly in an organized setting for real prizes.
Robel Efrem, CEO and founder of Challengermode said: “We couldn’t be more excited to be helping Midjiwan expand the competitive gaming side of The Battle of Polytopia. I’ve been a big fan of the game for years, so having the opportunity to assist with the creation of its nascent esports scene is a dream come true. It’s also an excellent opportunity for Challengermode to demonstrate benefits of game developers working directly with companies in the esports space to rapidly scale up their own competitive gaming operations, making their games better integrated and more accessible to esports hopefuls of all levels. With the sustained growth of the grassroots esports sector, we fully expect more game developers to add competitive modes such as tournaments, leagues and ladders alongside their classic multiplayer modes in the near future.”
Integrating with the Challengermode Game Integration API opens up possibilities for Midjiwan to develop other valuable additions for the competitive community in Polytopia, including “Live Games” – a play clock game mode where players have a bit more than 1 minute from the start of their turn to make their moves. Players will also be able to access replays of matches, meaning all multiplayer games they complete can be saved, rewatched and shared as much as they like.
Christian Lovstedt, General Manager at Midjiwan, adds that: “Challengermode’s dedication at the grassroots level esports players made them the perfect partner to work with in building out our competitive gaming scene for The Battle for Polytopia. As a developer, it was important to us to integrate the esports aspects of Polytopia with the main game itself, removing the barrier that usually exists between casual multiplayer and the competitive play that players can enjoy at a more professional level. We welcome Challengermode’s esports expertise in bringing the competitive side of The Battle for Polytopia to a wider audience than ever before, and look forward to working closely with them in this endeavour.”
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Brazilian Carnival
Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience
Leading Brazilian iGaming company Esportes da Sorte has transformed Carnival 2026 into a nationwide immersive experience, activating urban art installations, hydration stations and large‑scale attractions across nine cities in Brazil. As part of its expanded cultural engagement strategy, the brand is serving as an official sponsor in key Carnival locations and delivering experiential initiatives designed for revelers in the streets and major public spaces.
Esportes da Sorte’s nationwide platform builds on its history of investing in popular culture and public events, moving beyond traditional branding to create meaningful on‑site activations that enhance the urban environment and respond to the unique character of each city’s Carnival celebrations.
In Rio de Janeiro, the company’s efforts focus on the street Carnival experience with hydration points, cool zones and shaded areas in high‑traffic celebration routes. São Paulo’s megabloc circuits feature water trucks, hydration stations and on‑site urban support.
In Recife Antigo, one of Carnival’s cultural centers, Esportes da Sorte installed a standout Ferris wheel at Marco Zero, offering panoramic views of the festivities and historic landscape. Urban transformations like video mapping on iconic buildings and aerial installations along Rua Marquês de Olinda further blend public space with the Carnival experience.
Other cities such as Olinda and Salvador also feature tailored activations, including sensory design, refreshment tunnels and themed artistic displays that align with local traditions and festival dynamics.
In addition to physical structures, the initiative includes a robust communications strategy, sensory activations, public well‑being supports and content campaigns that amplify the carnival‑street experience across digital and traditional media.
According to Germana Casal, Production Coordinator at the Esportes Gaming Brasil Group, the goal is to “be present in a meaningful way at the country’s biggest popular celebration,” respecting each city’s identity and delivering initiatives that improve the Carnival experience for participants.
Esportes da Sorte’s Carnival 2026 project builds on the brand’s presence at more than 100 Carnival parties and street blocos in 2025, reinforcing its leadership role in Brazil’s largest cultural event and deepening its connection with urban celebration culture nationwide.
The post Esportes da Sorte transforms Carnival 2026 into a nationwide immersive experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
chess esports
Team Vitality announces E.Leclerc as new Main Partner
Team Vitality, one of France’s leading esports organizations, has announced a strategic new partnership with French retail giant E.Leclerc, naming the supermarket chain as the club’s Main Partner for 2026.
Under the agreement, E.Leclerc’s logo will feature prominently on Team Vitality’s international team jerseys, including rosters for League of Legends (LEC and LFL), Valorant (VCT EMEA), Rocket League, Rising Bees and Chess.
Shared Values and Fan Initiatives
The partnership aims to promote accessibility, wellness, and nutrition within the esports community, while bringing gaming culture into E.Leclerc retail spaces through immersive experiences, tournaments and activations designed to engage fans across France.
Team Vitality’s holistic wellbeing program, KARE, which supports performance, nutrition and mental health, aligns closely with E.Leclerc’s focus on responsible lifestyle initiatives. Together, they plan to champion inclusivity, provide unique gaming opportunities, and celebrate esports culture in both digital and physical environments.
With a global audience exceeding 10 million followers, Team Vitality’s influence in competitive gaming makes this partnership a landmark moment for both brands. E.Leclerc’s commitment to youth engagement and cultural connection positions the retailer as a significant non‑endemic supporter of the growing esports ecosystem.
Nicolas Maurer, CEO and Co‑Founder of Team Vitality, described the alliance as a historic milestone that will broaden esports’ reach across everyday life in France and reinforce its cultural legitimacy.
The post Team Vitality announces E.Leclerc as new Main Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI chatbot esports
G2 Esports and Theta Labs Launch AI Agent Sami
G2 Esports has partnered with Theta Labs to launch “Sami,” a next-generation AI agent designed to enhance fan engagement across multiple competitive esports titles.
The AI-powered assistant will provide G2’s global fanbase with instant access to match schedules, player stats, team rosters, tournament standings, and real-time competitive updates. Sami supports major titles including League of Legends, Counter-Strike 2, VALORANT, Tom Clancy’s Rainbow Six Siege, and Call of Duty.
Accessible via the official G2 website and Discord starting February 17, Sami is built to deliver accurate, always-on responses to fan queries in natural language. From tournament updates to player performance metrics and G2-specific trivia, the AI agent reflects the organization’s unique brand voice and competitive culture.
AI-Powered Fan Engagement at Scale
Sami is trained and deployed using Theta EdgeCloud’s hybrid cloud-edge infrastructure, which integrates over 30,000 distributed edge nodes with cloud services from Google Cloud and Amazon Web Services. The system delivers approximately 80 PetaFLOPS of GPU compute power, enabling real-time processing and analysis at significantly reduced costs compared to traditional centralized cloud platforms.
The AI infrastructure dynamically assigns workloads to high-performance GPUs, including NVIDIA A100 and H100 cloud GPUs, as well as RTX 3090 and 4090 desktop GPUs, optimizing performance and cost efficiency. This decentralized architecture allows G2 to scale fan engagement globally while maintaining low latency and high reliability.
Strengthening Esports AI Innovation
Theta Labs has rapidly expanded its presence in the esports industry, powering AI-driven fan experiences for organizations such as Cloud9, FlyQuest, Evil Geniuses, NRG, Gen.G, Dignitas, 100 Thieves, Method, and Team Heretics.
According to Mitch Liu, CEO of Theta Labs, esports fans increasingly demand instant access to team data and competitive updates. AI agents like Sami enable organizations to provide 24/7 automated engagement while maintaining a unique community personality.
Sabrina Ratih, COO of G2 Esports, emphasized that Sami is more than a standard chatbot. Built to reflect G2’s playful and competitive tone, the AI assistant combines advanced machine learning with brand-driven communication to deliver both entertainment and functionality.
The Future of AI in Esports
The launch of Sami positions G2 Esports at the forefront of AI-driven fan engagement in competitive gaming. By leveraging decentralized GPU infrastructure and blockchain-powered cloud computing, the partnership with Theta Labs signals a broader industry shift toward scalable, cost-efficient AI solutions for esports organizations.
As AI integration becomes a competitive differentiator in esports, solutions like Sami are expected to redefine how teams interact with their global communities in real time.
The post G2 Esports and Theta Labs Launch AI Agent Sami appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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