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KONAMI ANNOUNCES NEW ITALIAN ESPORTS TOURNAMENT COMING TO eFootball™

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Konami Digital Entertainment B.V. announced the launch of a brand new esports tournament – the ‘Coppa eFootball Italia’. This is a new tournament based in Italy which will see the integration of eFootball™ partner clubs, their youth players, professional esports players, and – most importantly – their fans.

What is the ‘Coppa eFootball Italia’?

The ‘Coppa eFootball Italia’ represents a new esports venture for KONAMI and the football simulation gaming arena. The tournament will see the integration of three different players forming a team to represent each of the competing clubs. These are: A selected Youth team player; A professional esports player currently part of their existing squad; A club fan who wins an online qualification tournament.

This unique team composition of elite and grassroots esports players alongside the youth selection sees a melding of club representatives unlike anything seen on the current football simulation esports landscape.

 

Seven eFootball™ partner clubs to be involved

KONAMI is delighted to announce that all seven of its eFootball™ partner clubs based in Italy will be taking part in the ‘Coppa eFootball Italia’. These will include AC Milan, AC Monza, AS Roma, Atalanta BC, FC Internazionale Milano, SS Lazio, and SSC Napoli.

 

How the competition will work

Prior to the seven clubs taking each other on for the ‘Coppa eFootball Italia’ title, there be the selection processes for their three representatives.

Firstly, each club will hold an internal esports tournament between their Youth team players to determine a representative. This will come alongside a seminar from the KONAMI eFootball Activations team providing an insight into the ever-evolving world of esports and video gaming.

Secondly, there will also be an internal tournament at each club between their respective esports players to determine who will represent them as part of the tripartite.

Thirdly, eFootball™ will run an online in-game tournament for all gamers within Italy called the ‘KONAMICI’ this will be an Italian-only event within eFootball™ 2023. Players can register to compete online with the tournament lasting two weeks in total.

Players do not have to have played eFootball™ prior to this and can participate with no experience of the game. Each club fan can register online and select the club which they hope to represent.

From here, they will play a minimum of 30 online matches against fellow club fans, collecting points as they progress before the online ranking determines the top representatives.

The KONAMICI will take place only on Playstation®4 and Playstation®5 devices and will be free-to-play.

 

Tournament Schedule

The ‘Coppa eFootball Italia’ is a new form of esports competition with many different elements coming together to bring it to life. The qualification and selection for club representative squads and then the consequential tournament will occur in stages between December 2022 and April 2023.

The KONAMICI qualification phase will commence in February, allowing all seven participating clubs to gain their fan representative with final knockouts concluding by the end of March 2023.

Once each of the clubs has confirmed its three-person team, there will be an offline Group Stage phase where the clubs will play each other to determine their positions in their respective groups. This will be broadcast from the ‘Coppa eFootball Italia’ studio. This stage will affect the draw for the knock-out phase at the Grand Finals weekend later in April.

Finally, with group positions secured, clubs will be drawn against each other for the Quarter Finals. From here, it will be a straight knock-out tournament with two Semi Finals, a Third-place play-off (between the two clubs who lose their respective Semi Finals), and a Grand Final.

The Grand Finals weekend will be an offline, live event hosted at Napoli ComicCon on the weekend of the 22nd-23rd April.

The victorious club will take home a Grand Prize including a specialised eFootball™ multi-media and gaming centre to be installed at their youth training complex.

Throughout the tournament, there will also be a set of episodes of what is to be known as ‘eFootball™TV’ available on the official eFootball™ Youtube channel, recorded in the aforementioned ‘Coppa eFootball Italia’ studio.

These will include analysis and highlights from the ‘Coppa eFootball Italia’, interviews with the players, appearances from partner club players and legends, and an exclusive behind-the-scenes perspective giving fans an all-access view into how eFootball™ works and how the ‘Coppa eFootball Italia’ was brought to life.

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Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

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Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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business development

Games Valley names Robert Dowling Chief Revenue Officer

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Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.

In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.

Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.

Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”

Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”

The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Merkur Group agrees acquisition of White Hat Studios

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Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.

Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.

White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz™ game series, and the Jackpot Royale™ progressive network.

Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”

Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”

Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.

The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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