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Azerion acquires Radionomy and enters audio advertising market

Published

3 years ago

November 23, 2022

Reading Time: 2 minutes

Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement with users. This acquisition will enhance Azerion’s ability to support advertisers and publishers with a complete suite of advertising products and further solidifies our entry into the US market.

Radionomy has a unique and proprietary adtech solution covering all aspects of digital audio ⎼ including radio, podcasts, audiobooks and games ⎼ and supporting in excess of 3 billion monthly impressions in over 30 markets worldwide. It is connected to a wide range of publishers with more than 15,000 audio channels in aggregate, providing meaningful scale to drive targeted and efficient advertising for advertisers.

Atilla Aytekin, co-CEO of Azerion, comments: “I am excited to add a new suite of audio advertising solutions to our product portfolio and offer more innovative ad formats, from digital radio to in-game audio, helping our advertisers and publishers achieve optimal advertising and monetisation results. As a company that strives to offer a complete set of products to our customers, it is important for us to stay at the forefront of the latest market trends. We are proud to be at the centre of this nascent innovative digital technology that we expect to develop further over the next few years across the United States, Europe, and beyond.”

Azerion has signed a binding transaction documentation relating to the sale of 100% of the issued and outstanding shares in the share capital of Radionomy Group B.V. from Targetspot SA, a company listed on Euronext Growth Paris and Brussels. The transaction perimeter includes Radionomy Group B.V. and all its subsidiaries and, as such, does not include Targetspot’s Winamp operations. Closing of the transaction is subject to certain conditions, including approval by Targetspot’s extraordinary general meeting (EGM), which will be held on 9 December 2022. Closing is expected before 31 December 2022.

The total consideration will be predominantly settled through Azerion shares, with the balance settled in cash. In total, 2,782,644 Azerion shares will be transferred to the selling shareholders at closing of the transaction and such Azerion shares equivalent to up to €3 million are to be granted in future, subject to certain earn-out conditions. Azerion’s shares currently held in treasury are sufficient to satisfy the share consideration. The balance that is payable in cash contains a payment at closing as well as deferred payments. Radionomy is expected to generate approximately €29 million to €30 million gross revenue in 2022.

Radionomy brings together the entire activity of Targetspot with its subsidiaries. The transaction thus involves the indirect disposal of all the subsidiaries of Radionomy Group B.V., the Targetspot and Shoutcast brands and all staff attached to the business.

eyeDP

Promofy Wins This year’s Pitch ICE Award

Published

52 minutes ago

January 22, 2026

Wladimir P.

promofy-wins-this-year’s-pitch-ice-award

AI-gamification specialist Promofy emerged victorious at this year’s Pitch ICE competition. The company’s CEO and founder Irakli Davarshvili fended off competition from 11 other companies bidding to win the prize money of €15,000 provided by the competition’s lead sponsor AWS.

In a pitch lasting three minutes followed by a three-minute Q&A, Davarshvili wooed the panel of judges, consisting of Adam Rosenberg, senior adviser, gaming & leisure, Blackstone; Meir Shachar, gaming advisor and CEO at Digicode and RUNWAI, respectively; igaming adviser and gaming industry expert Paris Smith; Maxime Sbeghen, head of investment at FDJ United Ventures; and Jeff Millar, managing partner at JJK Partners.

Davarshvili emphasised how “innovative, customisable and easy to use” Promofy’s gamification engine was, highlighting its AI flow and ability to rapidly build gamified campaigns.

He described 2025 as having been a “foundational year”, outlining how the company had achieved $800,000 in revenue, had more than 20 customers and was now looking to raise $2m to support Promofy’s further growth.

Other pitch participants included eyeDP, an AI-powered solution to help operators process and analyse unstructured data and documents; Whizdom AI, designed to personalise game recommendations for players; Swiss Shufflers with its patented card-shuffling deck; and fantasy sports platform Loserball which “makes losing as cool as winning”.

The post Promofy Wins This year’s Pitch ICE Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betsson Group

Betsson Group Wins Top Safer Gambling Recognition at IGA 2026

Published

52 minutes ago

January 22, 2026

Wladimir P.

betsson-group-wins-top-safer-gambling-recognition-at-iga-2026

Betsson Group has triumphed at the International Gaming Awards (IGA) 2026, winning the Safer Gambling Award, emphasizing that responsible gaming is crucial to the company’s operations. Responsible gaming is fundamental to Betsson Group’s sustainability approach and propels its goal of delivering entertainment in a responsible and sustainable way. The Group acknowledges that enduring success hinges on upholding the confidence of customers, employees, and regulators by guaranteeing that gaming stays secure, equitable, and pleasurable.

This marks the sixth consecutive year that Betsson Group has received the Safer Gambling Award at the International Gaming Awards. The recognition highlights the Group’s consistent efforts in this area, which are further strengthened through internationally recognised certifications and accreditations that externally validate its commitment to safer gambling.

Responsible gaming at Betsson Group begins internally, with mandatory training for all employees during induction, annual refresher courses for staff and contractors, and specialised training for customer-facing teams to support and protect at-risk players.

Hosted on the eve of ICE Barcelona 2026, the International Gaming Awards brought together iGaming industry leaders from across the globe. The event celebrated excellence across multiple categories, including online operators, land-based casinos, suppliers, and providers, making it a standout evening for the industry.

Betsson Group extends its heartfelt gratitude to its employees and partners who have played a pivotal role in this achievement.

The post Betsson Group Wins Top Safer Gambling Recognition at IGA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Agrupación de Plataformas de Apuesta en Línea

BGC Enters Cooperation Agreement with Chile’s Online Operators’ Group

Published

52 minutes ago

January 22, 2026

Wladimir P.

bgc-enters-cooperation-agreement-with-chile’s-online-operators’-group

The Betting and Gaming Council (BGC) has signed a Cooperation Agreement with Chile’s Agrupación de Plataformas de Apuesta en Línea (aPAL), as part of ongoing efforts to support the development of a sustainable and well-regulated online gambling market in Chile.

The agreement brings together the BGC, which represents around 90% of the UK’s regulated betting and gaming industry, and aPAL, a group of international online betting operators that have been working since 2022, to support the introduction of modern gambling regulation in Chile.

While online gambling is currently not prohibited but also unregulated, Chile already has a land-based casino sector, horseracing and a lottery duopoly, and a draft bill to regulate online operators has been under discussion for several years. Following recent elections, a new Chilean Government is now in a position to advance with the legislation, potentially introducing a licensing regime as early as 2027.

Under the Cooperation Agreement, the two organisations will work together to share international experience and evidence, strengthen the knowledge base around gambling regulation, and engage constructively with policymakers and stakeholders on the development of a sustainable licensing framework in Chile.

Carlos Baeza, Chilean lawyer and representative of aPAL, said: “Chile has a real opportunity to introduce a modern, robust regulatory framework for online gambling that protects consumers, tackles illegal activity and delivers meaningful public benefits. At present, online gambling operates entirely outside any regulatory oversight, leaving players without safeguards and the state without visibility or control.

“By working with the BGC, we can draw on international best practice and ensure policymakers have access to high-quality evidence and experience from well-regulated markets.”

Grainne Hurst, Chief Executive of the Betting and Gaming Council, added: “The BGC is pleased to be working with aPAL at a pivotal moment for gambling reform in Chile. Well-designed regulation is essential to protect players, raise standards and drive out the harmful black market.

“The UK’s regulated market shows how robust licensing, high standards and effective oversight can support safer gambling while allowing a well-regulated industry to thrive. This agreement reflects our commitment to sharing that experience and supporting evidence-based policymaking internationally.”

The Cooperation Agreement will initially run for one year and forms part of the BGC International Committee’s ongoing programme of engagement with global partners.

The post BGC Enters Cooperation Agreement with Chile’s Online Operators’ Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.