Asia
MPL Poker onboards Jim Sarbh as its new brand ambassador
Mobile Premier League, the world’s leading mobile eSports platform, has roped in celebrated actor Jim Sarbh as its brand ambassador for MPL Poker. Following the announcement, the brand also rolled out a new campaign “Let’s Poker” highlighting what makes MPL Poker the biggest platform for the popular skill-based card game in India, surpassing more than 25 lakh users in a little over three years.
In the ad film, Sarbh introduces the audience to the distinct and diverse types of players of the poker world: a supporting cast of mind readers, risk takers, penny pinchers, overthinkers, rainmakers, and crushers and bluffers. It deftly puts the spotlight on the masters and grinders of the game and the mental prowess required to win in Poker.
“As a game of skill, Poker has steadily gained popularity in India and we are excited to team up with Jim Sarbh to take this to even more people across the country. Sarbh is a passionate player himself, and we can’t wait for other ardent lovers of poker to join India’s biggest poker family here at MPL,” said Manish Shrivastava, VP – Marketing, MPL.
Commenting on the association, Jim Sarbh said, “I am happy to announce my association with MPL Poker today. As a poker player myself, I have seen how this sport has grown significantly over the years and is now enjoyed by millions of players across the globe. In India, MPL has played an important role in promoting this ecosystem. I look forward to working closely with the brand as we open up more opportunities for people to showcase their skills with Poker. I can’t wait to start; let’s Poker!”
The poker arm of the gaming and esports major MPL is already well-known for its huge cash game leaderboards and tournaments worth INR 5 crore. It had earlier launched MPL Poker Academy working in concert with professional players and streamers like Dhaval Mudgal, Siddharth Karia, Parth Jain, Aniruddha Joshi and more, to help users at all levels to get familiar with the various nuances of poker, and hone their skills and strategies. It is home to content for beginners, intermediates, and advanced enthusiasts of the game. MPL last month also rolled out India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players.
Released today, Let’s Poker is a 360 degree campaign, and will run on TV, print, digital channels and OOH. In addition to this, MPL Poker will also be seen as one of the associate sponsors of the India-New Zealand series broadcast on Amazon Prime.
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Asia
Books on Wheels: DigiPlus Foundation Brings Mobile Library to Boost Literacy Among Aurora’s Young Learners
DigiPlus Foundation continues to champion inclusive learning by empowering young learners in Aurora Province through a meaningful partnership with youth-led volunteer group Sikat Aurora.
Following six months of sustained support for Sikat Aurora’s Abot Ko ang Libro storytelling initiative, an activity that brings reading sessions and learning spaces closer to children in local communities, DigiPlus Foundation and GameZone surprised the group with a new mobile library designed to support their mission beyond a single location. The mobile library will allow Sikat Aurora volunteers to roam across Aurora Province, reaching more children with books, learning materials, and storytelling activities.
The donation strengthens Sikat Aurora’s efforts to uplift nonformal education as a vital complement to classroom learning, especially for children with limited access to books and educational resources. By taking learning on the road, the mobile library transforms storytelling sessions into a scalable, sustainable program that can reach far-flung communities across the province.
RJ Belen, Founder of Sikat Aurora, said: “We are truly grateful for the trust and support of DigiPlus Foundation. This mobile library will help us reach more young learners in Aurora and strengthen our mission of nurturing a love for reading. Through nonformal education, we help support what children learn in school and create spaces where learning feels accessible, enjoyable, and empowering.”
“This will allow us to bring learning to children who may not always have access to educational materials, helping them build confidence and curiosity as they grow.”
Neil Orillaneda, Program Manager for Technology Education of DigiPlus Foundation, said: “Our goal is simple: no learner left behind. By supporting initiatives like Sikat Aurora’s mobile library, we help bridge learning gaps and ensure that children, regardless of location or circumstance, have access to educational resources that support their growth.”
The mobile library donation reflects DigiPlus Foundation’s belief that learning happens not only inside classrooms, but also within communities through shared stories, accessible resources, and partnerships that place children at the center of development.
The mobile library donation is part of a Php 1-million contribution from GameZone during the International Series Philippines (ISP), channeled through DigiPlus Foundation to support a range of community initiatives nationwide. Beyond education, the donation also funds livelihood support for local weavers, health program assistance for the LGBTQ+ community, aid for persons with disabilities in Cebu, and flood rescue equipment for Manila, reflecting a holistic approach to community development that addresses education, health, inclusion, and disaster preparedness.
The post Books on Wheels: DigiPlus Foundation Brings Mobile Library to Boost Literacy Among Aurora’s Young Learners appeared first on Americas iGaming & Sports Betting News.
Asia
World Esports Summit Celebrates Its 10th Edition in Busan
The World Esports Summit returns to Busan, South Korea, for its 10th edition, taking place on 10–11 February 2025.
Hosted at the Wyndham Grand Busan, the Summit will bring together 40+ speakers from the international esports ecosystem, including representatives from federations, publishers, global brands, sports organizations, technology companies, and public institutions.
Over the past decade, the World Esports Summit has provided a platform for dialogue and cooperation among stakeholders shaping the world of esports. The 2025 edition will continue this role, offering space for discussion on current developments, industry challenges, and future directions.
The Summit will feature contributions from a wide range of organizations, including Alibaba, FIBA, FIFAe, Tencent, Moonton, NetEase, FIA, Sportradar, EFG, Good Game, Telekom, among others.
Across two days, participants will take part in keynote sessions and panel discussions addressing topics such as esports governance, international collaboration, industry development, integrity, and the continued convergence of esports and traditional sports.
Further information on the program, speakers, and registration is available on the official World Esports Summit website.
The post World Esports Summit Celebrates Its 10th Edition in Busan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins
Following the launch of its inaugural women-focused VALORANT tournament La Imperia, the Insurgence Gaming Company has announced its second competitive initiative, MOBA Legends 5v5 Discord Play-Ins, a series of open community tournaments created to make organised competition more accessible to emerging players.
While La Imperia introduced a visibility-led invitational format, the MOBA Legends 5v5 Discord Play-Ins take a different approach. The series is built around open participation and will be hosted entirely online, with all tournament operations managed through Discord. This allows teams from across India to compete in a structured setting without the restrictions often associated with invite-only events.
The Play-Ins are designed as a starting point for players and teams who want to experience organised competition. Matches will be played in a 5v5 MOBA Draft Pick format, with scheduling, match reporting, and communication handled through dedicated Discord channels.
The announcement continues Insurgence Gaming Company’s early focus on grassroots esports. The company was created to address gaps in India’s competitive ecosystem, particularly at the amateur and semi-professional level where consistent tournament opportunities are still limited.
Speaking on the launch, Jasper Shabin, Founder of the Insurgence Gaming Company, said: “With La Imperia, we focused on visibility. With the Discord Play-Ins, the focus shifts to access. Competitive players need regular places to play, improve, and test themselves, not just one-off tournaments. MOBA Legends 5v5 is one of the most accessible competitive titles on mobile, which makes it a strong fit for an open, community-driven format.”
Beyond competition, the Discord Play-Ins are also intended to build a sense of continuity. Players will have access to channels dedicated to match coordination, tournament updates, and post-game discussion, helping teams stay connected beyond a single tournament run.
With the MOBA Legends 5v5 Discord Play-Ins, the Insurgence Gaming Company continues to shape its identity around community-first formats, pairing visibility-led initiatives like La Imperia with open competitive pathways that support long-term grassroots growth in Indian esports.
The post Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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