Latest News

MiFinity glides past 500 merchant branding integrations

Published

4 years ago

November 15, 2022

Reading Time: 2 minutes

MiFinity, the iGaming payment services company, celebrated a milestone in November as it passed 500 merchant branding integrations. With a rock-solid pipeline of merchants in integration, it will not be long before the 1,000 milestone is reached, with MiFinity continuing to expand its market share.

MiFinity is easily one of the fastest-growing payment services in the iGaming space, with the likes of Betsson , GGPoker and iBet in its rapidly expanding merchant base. With innovative products, including the MiFinity eVoucher available in 225 countries and territories, and core products such as the MiFinity eWallet and PayAnyBank servicing 82 Countries, operators are queuing up to integrate MiFinity as quickly as possible and keep up with player demands.

MiFinity CEO Paul Kavanagh said, “Our accelerated growth has been a massive team effort. Our tech and product teams have developed a portfolio of services that is second to none and have operators banging on the door, wanting to integrate MiFinity. Our customer care team go above and beyond to help players get the most out of our services, which in turn helps our merchants. Our affiliate, marketing, and commercial teams have a huge amount of market experience and are focused on supporting our merchants’ strategic goals, helping them increase conversions, revenue, and brand loyalty. And, of course, everyone else behind the scenes at MiFinity is committed to driving our success. 500 merchants and counting are all down to our incredible team.”

One of the reasons thousands of players are creating MiFinity eWallets EVERY DAY is the company’s low-cost fee approach and hugely flexible account structure. Players can hold up to nine native currencies in a single eWallet account, providing true consumer choice. MiFinity also boasts over 75 integrated payment methods and 17 currencies, in 20 languages, all accelerating demand from players to use their MiFinity eWallet on their favourite iGaming sites.

Kris Deyanov, Head of Business Development, commented: “MiFinity is in the enviable position of having iGaming customers asking operators to integrate our services into their cashiers so they can use the MiFinity eWallet. Forward-thinking, customer-centric operators understand that payment options are a significant and crucial part of the customer experience and that the right partners can help boost customer acquisition, retention and increase engagement. It’s not just about delivering frictionless and speedy transactions; it’s also about all the added value a payment services provider like MiFinity offers.”

MiFinity provides players with the most innovative and intuitive user experience available in the market. Its soon to be released, best-in-class native app and desktop version underpin its commitment to players. This best-in-class approach becomes an extension of the iGaming experience when MiFinity is integrated into the merchant’s cashier via the iFrame. MiFinity further supports its merchants with the industry’s most competitive affiliate programme, bespoke marketing campaigns, and in-app promotions.

500 and counting, is a lot for MiFinity to celebrate!

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

2 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

2 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

2 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.