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MiFinity glides past 500 merchant branding integrations

Published

3 years ago

November 15, 2022

Reading Time: 2 minutes

MiFinity, the iGaming payment services company, celebrated a milestone in November as it passed 500 merchant branding integrations. With a rock-solid pipeline of merchants in integration, it will not be long before the 1,000 milestone is reached, with MiFinity continuing to expand its market share.

MiFinity is easily one of the fastest-growing payment services in the iGaming space, with the likes of Betsson , GGPoker and iBet in its rapidly expanding merchant base. With innovative products, including the MiFinity eVoucher available in 225 countries and territories, and core products such as the MiFinity eWallet and PayAnyBank servicing 82 Countries, operators are queuing up to integrate MiFinity as quickly as possible and keep up with player demands.

MiFinity CEO Paul Kavanagh said, “Our accelerated growth has been a massive team effort. Our tech and product teams have developed a portfolio of services that is second to none and have operators banging on the door, wanting to integrate MiFinity. Our customer care team go above and beyond to help players get the most out of our services, which in turn helps our merchants. Our affiliate, marketing, and commercial teams have a huge amount of market experience and are focused on supporting our merchants’ strategic goals, helping them increase conversions, revenue, and brand loyalty. And, of course, everyone else behind the scenes at MiFinity is committed to driving our success. 500 merchants and counting are all down to our incredible team.”

One of the reasons thousands of players are creating MiFinity eWallets EVERY DAY is the company’s low-cost fee approach and hugely flexible account structure. Players can hold up to nine native currencies in a single eWallet account, providing true consumer choice. MiFinity also boasts over 75 integrated payment methods and 17 currencies, in 20 languages, all accelerating demand from players to use their MiFinity eWallet on their favourite iGaming sites.

Kris Deyanov, Head of Business Development, commented: “MiFinity is in the enviable position of having iGaming customers asking operators to integrate our services into their cashiers so they can use the MiFinity eWallet. Forward-thinking, customer-centric operators understand that payment options are a significant and crucial part of the customer experience and that the right partners can help boost customer acquisition, retention and increase engagement. It’s not just about delivering frictionless and speedy transactions; it’s also about all the added value a payment services provider like MiFinity offers.”

MiFinity provides players with the most innovative and intuitive user experience available in the market. Its soon to be released, best-in-class native app and desktop version underpin its commitment to players. This best-in-class approach becomes an extension of the iGaming experience when MiFinity is integrated into the merchant’s cashier via the iFrame. MiFinity further supports its merchants with the industry’s most competitive affiliate programme, bespoke marketing campaigns, and in-app promotions.

500 and counting, is a lot for MiFinity to celebrate!

777.es

Thunderkick signals Spanish growth ambitions through 777.es deal

Published

1 hour ago

December 10, 2025

George Miller

thunderkick-signals-spanish-growth-ambitions-through-777.es-deal

Reading Time: 2 minutes

Independent slots studio Thunderkick has deepened its existing collaboration with prominent European operator 777, extending the agreement into Spain.

The initial partnership in Belgium proved a success, with Casino777.es set to build on that momentum by integrating a range of products from Thunderkick’s diverse portfolio, including the full Midas Golden Touch franchise and its popular Día de Muertos-inspired series, Esqueleto Explosivo.

The expansion of the agreement marks another step in amplifying Thunderkick’s position in a competitive market, with its Spanish commercial network now spanning numerous European heavyweights and rising regional operators.

The 777 brand is well-established across the continent, where it continues to broaden its online reach in addition to consolidating its retail footing through a partnership with Casino de Spa, one of the world’s oldest land-based facilities.

The onboarding of Thunderkick’s content will further elevate 777.es’ online casino offering, giving players access to distinctive, engaging content, while also strengthening the Swedish studio’s visibility in a jurisdiction earmarked as a priority within its wider European growth strategy.

Mariam Dodosh, Key Account Manager at Thunderkick, said: “The ongoing relationship between 777 and Thunderkick in Belgium is a fruitful one, and the expansion into Spain marked the natural next step of this collaboration.

“Our content continues to drive results with operators in the market, and we look forward to seeing our fan-favourite titles resonate with a new audience at 777.es.”

César Paredes, Country Manager at 777.es, added: “We have thoroughly enjoyed working with Thunderkick, and its commitment to creativity shines through in its games.

“We have no doubt Casino777.es players will enjoy the brand-new additions to our online casino as we continue to deliver fresh, dynamic content to the Spanish market. The integration of Thunderkick into our portfolio is another step in our commitment to providing our players with the best possible gaming experience.”

The post Thunderkick signals Spanish growth ambitions through 777.es deal appeared first on European Gaming Industry News.

ClearStake

Paul Myatt joins ClearStake as investor and commercial advisor

Published

1 hour ago

December 10, 2025

George Miller

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Reading Time: < 1 minute

ClearStake, the platform transforming player verification in UK iGaming, has joined forces with Paul Myatt to support their sales and marketing efforts.

Myatt will help drive sales of ClearStake products, including ID by Bank, a new solution that enables operators to verify player identity instantly through banking apps. The product is designed to improve FTD conversion, reduce fraud and cut the volume of manual reviews.

Over a 15-year career in gaming, Myatt has previously held senior commercial and business development roles at NetEnt, QuickSpin and Aspire Global.

ClearStake CEO Martin Burt said: “Paul has a proven track record of helping major iGaming businesses commercially scale. His experience across both supplier and operator landscapes makes him the ideal partner to support sales and help us drive further revenue. This engagement strengthens our ability to scale ClearStake and support more operators with innovative verification solutions.”

ClearStake advisor Paul Myatt added: “I have followed ClearStake’s progress closely and it is clear the company is solving a real problem for operators. ID by Bank is a product with huge potential to improve onboarding and reduce cost, and I am excited to support the team as ClearStake moves into its next phase of growth.”

Last month, ClearStake completed a GBP 1.5 million funding round backed by leading names across the iGaming industry. The investment will accelerate growth and support the rollout of ID by Bank, already being used by several major UK operators including MrQ.

The post Paul Myatt joins ClearStake as investor and commercial advisor appeared first on European Gaming Industry News.

Imagine Live

Vindral and Imagine Live announce strategic partnership to elevate next-generation Live Casino experiences

Published

1 hour ago

December 10, 2025

George Miller

vindral-and-imagine-live-announce-strategic-partnership-to-elevate-next-generation-live-casino-experiences

Reading Time: 2 minutes

Vindral and Imagine Live have entered into a strategic collaboration aimed at advancing the quality, performance and innovation of Live Casino content. The partnership combines Imagine Live’s growing portfolio of live dealer games with Vindral’s advanced real-time streaming and green-screen technologies to deliver more immersive and cinematic player experiences.

This collaboration comes at a moment of rapid growth for Imagine Live, whose offering includes classic games such as Blackjack, Roulette, Poker, Baccarat and Dragon Tiger, along with a range of high-quality game shows. The company is also investing in new cinematic tools like its Robot Arm camera, designed to create smooth, dynamic movements that bring players closer to the action and enhance the sense of being at a real table.

Vindral, founded by a team of Swedish technologists with deep expertise in video, audio, real-time streaming, object tracking, computer vision and AI, provides a high-performance live video platform built for modern live game studios. Vindral’s technology stack includes advanced green-screen solutions and features such as V-Track Roulette, V-Track Money Wheel and Crystal Speech. Vindral also offers a world-class CDN solution, Vindral Live, delivering ultra-low latency and consistent streaming quality—powered by MOQ (Media Over QUIC), a next-generation protocol the company has helped develop over the past decade.

By bringing the strengths of both companies together, the partnership delivers a powerful set of capabilities for operators looking to offer richer, faster and more engaging live gaming experiences to players worldwide.

Niclas Åström, CPO & Founder at Vindral, commented: “We’re absolutely thrilled to collaborate with Imagine Live. This partnership allows us to bring our most innovative solutions to one of the most dynamic live casino providers in the market. We’re proud to support new innovation in iGaming through our AI-driven technology.”

Mikayel Aznauryan, CPO at Imagine Live, said: “Vindral’s technology perfectly complements Imagine Live’s vision to redefine the live casino experience. We are excited to deliver our next-generation content to partners and players worldwide through this collaboration.”

The post Vindral and Imagine Live announce strategic partnership to elevate next-generation Live Casino experiences appeared first on European Gaming Industry News.