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MiFinity glides past 500 merchant branding integrations

Published

4 years ago

November 15, 2022

Reading Time: 2 minutes

MiFinity, the iGaming payment services company, celebrated a milestone in November as it passed 500 merchant branding integrations. With a rock-solid pipeline of merchants in integration, it will not be long before the 1,000 milestone is reached, with MiFinity continuing to expand its market share.

MiFinity is easily one of the fastest-growing payment services in the iGaming space, with the likes of Betsson , GGPoker and iBet in its rapidly expanding merchant base. With innovative products, including the MiFinity eVoucher available in 225 countries and territories, and core products such as the MiFinity eWallet and PayAnyBank servicing 82 Countries, operators are queuing up to integrate MiFinity as quickly as possible and keep up with player demands.

MiFinity CEO Paul Kavanagh said, “Our accelerated growth has been a massive team effort. Our tech and product teams have developed a portfolio of services that is second to none and have operators banging on the door, wanting to integrate MiFinity. Our customer care team go above and beyond to help players get the most out of our services, which in turn helps our merchants. Our affiliate, marketing, and commercial teams have a huge amount of market experience and are focused on supporting our merchants’ strategic goals, helping them increase conversions, revenue, and brand loyalty. And, of course, everyone else behind the scenes at MiFinity is committed to driving our success. 500 merchants and counting are all down to our incredible team.”

One of the reasons thousands of players are creating MiFinity eWallets EVERY DAY is the company’s low-cost fee approach and hugely flexible account structure. Players can hold up to nine native currencies in a single eWallet account, providing true consumer choice. MiFinity also boasts over 75 integrated payment methods and 17 currencies, in 20 languages, all accelerating demand from players to use their MiFinity eWallet on their favourite iGaming sites.

Kris Deyanov, Head of Business Development, commented: “MiFinity is in the enviable position of having iGaming customers asking operators to integrate our services into their cashiers so they can use the MiFinity eWallet. Forward-thinking, customer-centric operators understand that payment options are a significant and crucial part of the customer experience and that the right partners can help boost customer acquisition, retention and increase engagement. It’s not just about delivering frictionless and speedy transactions; it’s also about all the added value a payment services provider like MiFinity offers.”

MiFinity provides players with the most innovative and intuitive user experience available in the market. Its soon to be released, best-in-class native app and desktop version underpin its commitment to players. This best-in-class approach becomes an extension of the iGaming experience when MiFinity is integrated into the merchant’s cashier via the iFrame. MiFinity further supports its merchants with the industry’s most competitive affiliate programme, bespoke marketing campaigns, and in-app promotions.

500 and counting, is a lot for MiFinity to celebrate!

executive-moves

Paysecure hires Entain’s Ganesh Iyer as Head of Product

Published

32 minutes ago

June 29, 2026

Wladimir P.

paysecure-hires-entain’s-ganesh-iyer-as-head-of-product

The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.

Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.

Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.

The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.

Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.

Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”

Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.

The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Management

ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026

Published

32 minutes ago

June 29, 2026

Wladimir P.

referon-shortlisted-for-best-affiliate-management-platform-at-igb-awards-2026

Winners will be announced on July 2 during iGB L!VE week in London.

Affiliate management platform ReferOn has been shortlisted for “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The winners will be announced live on July 2 during iGB L!VE week in London.

ReferOn said the nomination reflects its recent growth and product development, positioning the platform for high-volume affiliate programmes. The company said it processes “millions of data points” across partner networks and automates operational workflows to reduce admin overhead for operators and affiliates.

Alex Bukin, CEO at ReferOn, commented on the shortlisting: “Being shortlisted for an iGB Affiliate Award is a significant milestone for our team. As affiliate programmes scale, complexity often becomes the biggest obstacle to growth. Our goal is to remove that complexity by giving operators clearer insights, stronger automation, and full control over their affiliate operations. This nomination reflects the direction in which we’re continuing to invest in.”

The company also pointed to a recent platform update, Refie, described as a new user experience layer aimed at simplifying navigation of complex workflows. ReferOn said Refie provides clearer visual guidance across onboarding screens and system state pages, with the goal of improving visibility across operational processes.

ReferOn said it will attend iGB L!VE London to meet partners, operators, and affiliates.

The post ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

GGPoker

GGPoker opens satellites for WSOP Circuit CDMX México 2026

Published

32 minutes ago

June 29, 2026

Wladimir P.

ggpoker-opens-satellites-for-wsop-circuit-cdmx-mexico-2026

Big Bola Casinos hosts the stop at Hotel Barceló Santa Fe in Mexico City from Aug. 31 to Sept. 11, with online qualifiers running June 28–Aug. 23.

GGPoker has launched online satellite tournaments for WSOP® Circuit CDMX México 2026, a live series scheduled for August 31 to September 11 at Big Bola Casinos in CDMX, México, hosted at Hotel Barceló Santa Fe.

According to the company, the WSOP Circuit stop will include 12 World Series of Poker® gold ring tournaments, alongside side events, VIP activities, and international media coverage.

“WSOP Circuit CDMX calls on the region’s top poker talent to chase glory in Mexico, combining high-stakes competition with the electric, legendary energy of a true global metropolis” said Juan Carreño, Head of Spanish Latam at GGPoker.

GGPoker’s posted satellite schedule runs from June 28, 2026 to August 23, 2026 (UTC +0), with weekday $5 daily satellites feeding $33 steps, weekday $33 steps into a $215 weekly final (2 seats guaranteed), a Saturday freebuy (4x $33 daily steps guaranteed), and Sunday “last chance” and weekly final events.

The company said each event champion in CDMX México will also receive a $5,000 package to this year’s WSOP Paradise in the Bahamas, in addition to the prize pool payout and a WSOP Circuit gold ring.

The post GGPoker opens satellites for WSOP Circuit CDMX México 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.