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European Safer Gambling Week Ramps Up Impact In Second Year
The European Safer Gambling Week – which ran from 17 to 23 October – ramped up its impact in its second year with 24 events organised and safer gambling messages shared on social media across 17 EU member states – achieving 1.5 million impressions which is a 400% increase from 2021.
The European Safer Gambling Week is an annual pan-European initiative to promote safer gambling, provide customers with practical safer gambling advice, signpost the help available, and encourage open and honest discussions about Europe’s latest safer gambling initiatives, regulations and research.
The initiative was established by EGBA in 2021 and is organised by a group of European online gambling associations, including EGBA and its members, who come together each year to raise awareness about safer gambling in Europe.
This year there were 24 different events, podcasts, or local activities organised across Europe to discuss and promote safer gambling, and a social media campaign which shared translated safer gambling messages across 17 EU member states.
During the week, EGBA hosted four webinars which had over 1000 registrations, bringing together more than 600 stakeholders for meaningful discussions about safer gambling. These webinars had 21 speakers, including from the European Commission, Twitter, KPMG, Kindred Group, Entain, universities and harm prevention organisations, and a broad range of attendees across Europe.
“We are delighted with the second edition of the European Safer Gambling Week, both in terms of its awareness-raising impact and the collaboration achieved. We want to step up the initiative each year and already have plans to enhance the next edition and cement the week as an important yearly milestone in the calendar of Europe’s gambling sector. While the initiative focuses on a dedicated week of events and initiatives, EGBA and its members are committed to promoting a strong culture of safer gambling every day.” – Maarten Haijer, Secretary General.
Source: EGBA
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Online Casino Innovator Soft2Bet Shows US Market How to Improve ROI at SBC Summit North America in New Jersey
Soft2Bet, a leading casino and sportsbook platform provider, displayed its Motivational Engineering Gaming Application (MEGA) last week at SBC Summit North America 2024, one of the preeminent conferences for the online betting and gaming industry in the U.S. and Canada.
Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation to a crowded room on driving increased engagement and ROI across Casino and Sports Betting brands. He described we are currently “in a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty.” During the presentation, Martin shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets.
“There’s a lot of chatter about the lack of new favorable regulation for the industry in 2024,” said Collins. “So in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty.”
In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay, met with regulators, operators, and other industry partners to discuss Soft2Bet’s launch in North America, as well as its MEGA solution, which can be integrated seamlessly into operators’ platforms and customized for local markets. Soft2Bet has submitted for both operating and supplier licenses in New Jersey, with plans to use its innovative technology and MEGA solution to revolutionize the online gambling market in the U.S.
Soft2Bet, which offers an extensive suite of iGaming products is now making off-the-shelf and unique casino gamification mechanics available to any operator, all via a seamless API integration. MEGA combines online casino and sportsbook solutions with casual gaming narratives and has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%. These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%.
With a pending launch in Ontario in the coming weeks, and work being done to gain a license in New Jersey, the Soft2Bet team intends to remain focused on the North American Market and to dedicate its resources to complete these launches. The team will be back in the US to meet with partners and showcase MEGA at Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.
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888 Holdings plc completes rebrand to evoke plc
Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888sport, 888casino, 888poker and Mr Green, is delighted to officially launch today following its rebrand from 888 Holdings plc (LSE: 888).
With a number of industry-leading brands, evoke has a clear mission: to make life more interesting by delighting players with world-class betting and gaming experiences. It will do this by building on its strengths – from proprietary technology to award-winning content – to drive growth while ensuring player safety is the heart of everything it does.
The transition to evoke, which better reflects the Group’s values, unifies colleagues under one clear identity and – alongside its strategic framework and value creation plan – will support the business in reaching its significant potential.
All consumer-facing brands, including William Hill, 888casino, 888sport, 888poker and Mr Green will continue to operate under their original names, as before.
Per Widerström, CEO of evoke plc, commented: “Today marks the start of evoke’s exciting future. By bringing our business together under a single, unifying brand identity, evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world.
“ With our clear strategic framework and value creation plan, we are confident that we can cement evoke’s place at the heart of the global betting and gaming industry for years to come.”
The post 888 Holdings plc completes rebrand to evoke plc appeared first on European Gaming Industry News.
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WA.Technology Announces Membership with AIEJA in Mexico
WA.Technology has successfully become an official member of AIEJA, the esteemed Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry.
Axel Antillon, Regional Director of LATAM for WA.Technology, expressed his enthusiasm for this new partnership, stating, “Joining AIEJA not only strengthens our foothold in the Mexican market but also aligns us with the top industry leaders dedicated to promoting transparency and innovation. This membership is a testament to our commitment to delivering secure, high-quality gaming experiences.”
AIEJA plays a crucial role as a civil association aimed at fostering a collaborative environment where members can enhance their dialogue capabilities. This association is instrumental in highlighting the entertainment and gaming sectors’ economic, tax, and social contributions to Mexico.
The association’s collective efforts are focused on advocating for responsible practices within the industry, pushing for legislative reforms concerning the General Law of Gaming and Lotteries, safeguarding against potential unfair practices, and endorsing equitable labour conditions for both direct and indirect employment opportunities created by the sector.
WA.Technology’s deepening commitment to the Mexican iGaming market is reflected in its decision to join AIEJA. This membership assures operators of robust support in their market entry decisions, offering them a secure, efficient, and compliant integration into the Mexican market. Membership also verifies that WA.Technology adheres to all necessary security measures, cyber protection, and development protocols, ensuring their products meet the highest quality standards.
As a key supplier in the region, WA.Technology reinforces investor confidence and consumer trust by aligning with local regulations, best practices, and control measures.
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