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Parimatch Tech’s AWS case & more at SiGMA Malta

Published

3 years ago

November 10, 2022

Reading Time: 2 minutes

On November 17, 2022, Parimatch Tech representatives will join the AWS panel at SiGMA Malta to talk about the company’s partnership with AWS and the benefits that this cooperation brought to Parimatch Tech and its clients. Here is a short in-depth sneak peek at key topics of the upcoming presentation, as well as an update on Parimatch Tech’s current operations.

A B2B transformation

Parimatch Tech is an international product company that develops the Parimatch brand and provides technology and marketing solutions for the entertainment industry worldwide. At the beginning of 2022, the company had been turning its primary focus to the B2B industry for quite some time, but the Russian invasion of Ukraine in February accelerated the process immensely. Among the things that enabled such a boost, was a strategic partnership between Parimatch Tech and AWS.

Parimatch Tech x AWS: partnership highlights

AWS cloud solutions gave Parimatch Tech an opportunity to use a hybrid infrastructure approach to host cloud and data centre infrastructure services. Thanks to this, over the year the company has developed several great features like a programmatic content recommendation engine and Environment by Click (EBC).

“The basic principle of EBC is to provide the opportunity to create a separate environment with the most up-to-date versions of services opposite production in a few clicks. In a personal environment, you can add any feature, not affecting other teams and the development process in any way. With the following feature updates, you can update your environment to the required version without any problems and time losses to continue testing. EBC increases the quality of the product, reduces delivery time, and benefits the team’s cooperation, increasing uptime and decreasing the number of product issues,” explains Artur Ashyrov, Parimatch Tech CTO.

Artur will be one of the speakers at the November 17’s talk, giving a more in-depth view of technical details behind the innovations. Joining him, Dmytro Fedyukov—Deputy CTO, VP of Data, and the Head of B2B at Parimatch Tech—will unveil the business perspective, talking about all the ways that modern cloud solutions helped boost business development.

A glance into the future

Recently, Parimatch Tech obtained qualified industry certifications PCI DSS, GLI19, and GLI33 that allow the company to offer its products and services to operators in the fast-expanding markets. Among those products and services, there will be several quite exciting options:

a platform developed by Parimatch Tech, which is now one of the fastest growing in Eastern Europe;
Parimatch brand franchise that grants access to the brand’s top-notch platform, reputable name, and a formidable list of global partnerships;
BaaS, or Business as a Service, that combines all the advantages of the Parimatch Tech platform, industry expertise, and management excellence.

Expanding its B2B portfolio is one of Patimatch Tech’s key objectives for the near future. The company stresses that its B2B transformation journey is not over yet—even more so, it is currently in one of the most important stages. Parimatch Tech is expanding its presence on the global market, focusing on B2B product development and providing it to the partners across the world.

Join Parimatch Tech x AWS talk at SiGMA Malta to learn more information first-handedly from the company’s speakers!

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

1 hour ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

1 hour ago

February 18, 2026

GamingAmericas.com

N1 Partners is launching a series of traffic tournaments N1 Traffic Cups – with the first one kicking off this March. Throughout 2026, partners can expect a variety of promo activities: from standalone cups to a global championship.

This marks a logical continuation of N1 Partners’ community-focused initiatives. Recently, the team summed up the results of N1 Puzzle Promo – a top-tier promotion in the iGaming industry that ran for almost the entire year of 2025. After gathering participant feedback, consolidating the best practices from the successful campaign, and enhancing it with new engaging mechanics and a fresh perspective, N1 Partners developed a brand-new concept. The traffic tournament series will provide additional opportunities for teams working with traffic and focused on consistent performance growth and scaling results.

SEO teams, get ready – the first stage will be the N1 SEO Traffic Cup, opening the new season and setting the tone for the entire 2026 tournament series. A dedicated leaderboard with a tiered level system based on performance, a new competitive format, and a focus not only on scale but also on real traffic efficiency – this spring promises to be truly competitive.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:

“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.
2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

We’ll reveal all the details very soon…
Stay tuned to N1 Partners’ social media channels and follow the latest updates in iGaming media.