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Atlas unpacks its automated tools & next-gen “no-risk” sportsbook at SiGMA Europe
Atlas-IAC, the leading sportsbook and PAM software developer, will make its next trade-show stop at SiGMA/AGS Summit, Europe’s elite-level sports betting and igaming summit, next week in Valletta (14-18 November). Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand ST39 amid the bustling marketplace of the renowned Malta Fairs and Convention Centre (MFCC).
Atlas-IAC will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.
Get in touch to book a meeting to discuss the full platform; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand ST39, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.
Atlas-IAC’s next-generation sportsbook can also now be integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this winter’s relentless sporting schedule, including the forthcoming football World Cup.
Atlas-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.
Among Atlas’ assorted tailored solutions for European operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.
Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “After a stunning summer of sport, this SiGMA/AGS Summit brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this autumn – dominated, as ever, by the imminent football World Cup (invariably a defining moment for revenue and new-account growth) but not forgetting many other sports, of course, like the climaxing T20 World Cup cricket, or the ongoing NFL campaign stateside.
“Thanks to our progressive partnership with Atlas-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about Atlas-IAC’s automated technology and the benefits of our platform, just drop us a line, or pop by Stand ST39 where my team and I look forward to welcoming you. It’s fantastic to be back together, with idyllic harbor-side views as standard after the show each day!
“Moreover, if any operator or casino is looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution can now underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.
“The concept has already proven popular and was initially aimed at single-product operators – i.e. those that aren’t used to a sportsbook solution itself. For example, they wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple pitch is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, we’ll underwrite that.”
Sergei Efimenko, CEO of Atlas-IAC, added: “SiGMA Europe is always a must-make event, and there’s a real momentum behind this year’s renewal in Valletta at the revered Malta Fairs and Convention Centre (MFCC). I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.
“As for our leading sportsbook platform, its successful automation and highly-modular nature is proven. We also know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to offer that on a competitive revenue-share model for new partners.
“The Atlas-IAC team will be on Stand ST39 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry.”
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Amanda Slonzon VP of Compliance and Regulatory Strategy at RubyPlay
RubyPlay’s US Playbook – Turning compliance into a growth engine
After securing entry into its second US state, and with a third firmly in sight, RubyPlay is sharpening its compliance strategy to balance speed with precision. Amanda Slonzon, VP of Compliance and Regulatory Strategy, explains how the company’s US Playbook is helping to turn regulation into a growth engine, from leveraging New Jersey as a benchmark, to preparing for Pennsylvania’s unique challenges, and building trust-based relationships with regulators and partners across the industry.
When people think about compliance in the US iGaming industry, they often imagine it as the handbrake that slows expansion and stifles innovation. For me, it is the opposite as compliance sits in the driver’s seat. It is not simply a support function but a product in itself that enables us to grow faster, enter new markets with confidence and strengthen our relationships across the industry.
The US online casino market is both highly promising and highly fragmented. Only seven states currently regulate iGaming and each has its own framework. Navigating this landscape requires a deep understanding of both the common threads between states and the subtle differences that can make or break a market entry.
This is why we have developed a US Playbook at RubyPlay, which is a detailed, in-house framework for understanding and applying state-by-state requirements in a way that is tailored to our products and infrastructure. With it, our compliance and regulatory specialists break down each regulation, interpret it in the context of our business, and share that knowledge across the company.
Market comparisons
New Jersey will always be the starting point for most operators and suppliers entering the US. It was the pioneer of state-level regulation and, in many ways, still sets the standard for others to follow. Meeting New Jersey’s requirements ensures a company is well-prepared for other states, many of which recognise its certifications. Delaware, for example, places direct reliance on New Jersey approvals, a pragmatic approach that can streamline entry for those already licensed in the Garden state. But even with these efficiencies, each state demands its own level of preparation and adaptation.
Regulators in the US take compliance very seriously and ensure that every technical aspect of a business meets their requirements. Unlike some EU markets, where providers may not need a B2B license, every US state requires B2B licensing through a thorough, state-specific process. While major shifts are rare, when they occur they can significantly impact the industry. Right now, sweepstakes is the most talked-about development, and with New Jersey’s Governor having recently signed the ban into law, we are seeing a wave of prohibition that will have a major impact across the industry. Our role is to remain attentive, follow changes daily, and ensure we stay as compliant as we intend to be.
Every state also has its own technical standards, licensing requirements, tax structures, and approaches to product approval. For example, Pennsylvania applies the highest tax rate on operators in the country yet remains one of the most attractive among operators. It also has a deeply ingrained gaming culture and a large, active player base. Entering a state like Pennsylvania, which is a key target for RubyPlay in 2026, is not just about passing compliance checks but more about understanding the regulator’s expectations, the market’s economic realities and the cultural context of its players.
Fostering close relationships
One of the most important aspects of operating in the US is the strength of relationships with key stakeholders across the entire ecosystem. I have always believed that a strong relationship with the regulator is just as critical as meeting their requirements on paper. We work to ensure that regulators see us as partners who bring solutions, not problems. We communicate openly and demonstrate that we take their rules as seriously as they do. The same process applies to how we work alongside our industry partners. From platform providers or operator customer, we approach every partnership as a collaborative effort to succeed together.
Culture plays a vital role in how we approach regulation. Compliance is considered a technical discipline, but ultimately it is powered by people who care about getting processes and frameworks robust. I am proud to lead a team that is collaborative and solution-oriented. One of my proudest moments recently came during a recruitment process where I was speaking with a candidate for a role within our compliance team. She told me she had been following RubyPlay closely and was so impressed by our company culture, the pride we take in our work and the way we treat our people, that she was willing to relocate to another country just to join the team. It is a real story that speaks to the environment we have built.
Regulation in the US is not going to advance overnight. The state-by-state approach will remain and evolve, and new product categories will emerge that challenge existing frameworks. My perspective is that the companies who thrive will be the ones who embrace this complexity, invest in understanding it deeply, and treat compliance as a strategic asset rather than an operational hurdle.
The US Playbook we have developed is our way of making that happen. It is an ever-evolving strategy that keeps us compliant, competitive and ready for whatever comes next.
The post RubyPlay’s US Playbook – Turning compliance into a growth engine appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, introduces its Gambling Regulation Directory, a new website section designed to help operators navigate the complex landscape of gambling laws worldwide.
The Gambling Regulation Directory provides a structured overview of the legal status of gambling across multiple countries, both land-based and online. With an interactive regulation table and map (coming soon), operators will gain a clear picture of where gambling is permitted, restricted, or prohibited, and evaluate the opportunities, risks, and compliance requirements for entering or expanding into specific markets.
The country profiles also highlight which activities are allowed or prohibited, outline available information on taxation, fees, and licensing terms, and outline key licence details such as duration and permitted activities. In addition, each profile indicates whether SOFTSWISS products are certified or aligned with local regulations, showing operators where SOFTSWISS solutions are ready for use, and underlining our experience and readiness to support them in these markets.
Practical Value for Industry Stakeholders
- Strategic Planning: A trusted reference point for evaluating opportunities and supporting informed decision-making.
- Efficiency: Centralised, up-to-date regulatory information saves time on research.
- Expert Oversight: SOFTSWISS specialists monitor developments to ensure the Directory reflects the latest licensing and legislative changes.
“At SOFTSWISS, we provide a trusted foundation for launching and growing iGaming brands. With the introduction of the Gambling Regulation Directory, we stay true to our goal of offering advanced solutions and empowering operators with the knowledge and insights they need to grow responsibly and sustainably in highly regulated markets. Building on this commitment, our certified software meets the requirements of multiple national regulators, enabling operators to confidently enter new markets with full compliance,” added Olga Resiga, Chief Business Development Officer at SOFTSWISS.
The iGaming Regulation Directory is an evolving resource. Not all country profiles are available yet, but the SOFTSWISS team is committed to updating the Directory regularly with new jurisdictions and the latest regulatory changes.
At SBC Lisbon 2025, Stand B160, visitors will have the opportunity to explore the new Gambling Regulation Directory and exchange views on industry trends with the SOFTSWISS Team.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Releases Gambling Regulation Directory for iGaming Operators appeared first on European Gaming Industry News.
BETBY, a premium provider of innovative sportsbook solutions, will unveil a major update to its AI-powered sportsbook suite of tools, AI Labs, at the upcoming SBC Summit Lisbon 2025. The upgrade delivers enhancements across Betting Tips, Personalization, and Entertainment Feed, marking another step in BETBY’s mission to transform the sports betting experience through advanced AI.
The first major enhancement is to Betting Tips, BETBY’s tool that provides data-driven insights to help users make more informed decisions. Already covering multiple sports and esports in 25 languages, the feature now scales to 40,000 events per month, the widest coverage in the industry. Most importantly, BETBY is launching live betting tips, an industry-first that reacts to in-game data and updates recommendations in real time. This ensures players receive advice that reflects the actual match conditions, not outdated pre-match assumptions. Moreover, BETBY also shifted focus from traditional markets such as 1×2 to combined markets like “1×2 & Total”, which deliver both higher margins and stronger interaction when complemented with tips.
The second key update is the launch of the enhanced Personalization engine. Designed to tailor the betting journey to each player, the new model introduces real-time personalization that adapts instantly to bets as they are placed. By combining individual preferences with hourly, daily, and weekly trends, the system empowers operators with precise retention tools while giving players more relevant and engaging experiences.
The third enhancement is an evolution of the Entertainment Feed, BETBY’s AI-based feed for non-sporting events such as movies, series, games, TV shows, and breaking news. The feed has expanded beyond generating markets to actively monitor live developments, ensuring odds remain relevant and settlements are automated. Currently used as an alerting system for traders, this update paves the way for fully automated entertainment markets.
Additionally, BETBY’s AI-powered Risk Management system continues to demonstrate market-leading performance, now identifying the top 15% of high-risk players with 99.99% accuracy. This achievement highlights BETBY’s unique combination of speed, precision, and robust analytics in ensuring a secure and profitable operator ecosystem.
“With these upgrades, AI Labs enters an entirely new phase,” said Danil Emelyanov, Head of BETBY’s AI Labs. “We are not only increasing coverage and efficiency but also pioneering features such as live betting tips and automated entertainment markets. These innovations empower operators to engage players in ways no other supplier in the industry can match.”
The upgraded AI Labs features will be officially presented at SBC Summit Lisbon 2025, where BETBY will showcase how its AI-driven approach continues to set new benchmarks for personalization, engagement, and operator success. Attendees are invited to visit BETBY at stand C110 to experience first-hand the supplier’s comprehensive sportsbook solution and its latest innovations.
To find out more about BETBY, visit: https://betby.com/
The post BETBY TO PRESENT MAJOR AI LABS ENHANCEMENTS AT SBC SUMMIT LISBON appeared first on European Gaming Industry News.
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