Africa

PRAGMATIC PLAY EXPANDS SOUTH AFRICAN FOOTPRINT WITH WORLD SPORTS BETTING

Published

3 years ago

November 9, 2022

George Miller

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The provider grows its presence in South Africa with World Sports Betting

Pragmatic Play, a leading content provider to the iGaming industry, has extended its reach in South Africa through its latest partnership with World Sports Betting.

This latest agreement encompasses an array of Pragmatic Play verticals that will be delivered simultaneously including its award-winning slot titles. This comprises recent hits such as Striking Hot 5™ and Happy Hooves™ along with long-standing player favourites such as Sweet Bonanza™.

Additionally, Live Casino titles will be available to World Sports Betting, including classics such as Roulette and Blackjack, along with the highly innovative Boom City™

Other RNG products will also be included in the agreement, including Pragmatic Play’s Scratchcards containing the popular Wolf Gold Scratchcard™ and Queen of Gold Scratchcard™ games.

This deal highlights Pragmatic Play’s further expansion in the African Market as it continues to grow its brand exposure across the region, generating new leads that empower operators to gain traction.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “South Africa and the wider African market provides an opportunity for additional growth that we are keen to continue exploring.

“We are thrilled to be partnering with World Sports Betting and to deliver multiple verticals to their player base simultaneously through this agreement. We are very excited to see the reception our content receive from players.”

Warren Tannous, Chief Executive Officer at World Sports Betting, said: “World Sports Betting is excited to announce the partnership with Pragmatic Play. Its product is going to be a great addition to our existing offering, and we look forward to being able to roll this out shortly.”

Africa

Playbook Football™ lands in Nigeria and UK with LiveScore Bet

Published

23 hours ago

October 2, 2025

George Miller

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Reading Time: 2 minutes

Players can go for goal with innovative real money virtual football management game

Playbook Fusion, the innovative supplier that is revolutionising the online betting industry by combining the worlds of sports betting and video gaming, has taken its flagship Playbook Football title to the Nigerian market through a breakthrough deal with LiveScore Bet.

Players on LiveScore Bet will be the first in Nigeria to experience Playbook Football, a unique, real money, virtual football management betting game where players build their own teams, place bets, receive in-game rewards, climb divisions and compete on leaderboards.

Playbook Football is delivered via Playbook Fusion’s proprietary RGS platform in collaboration with the provider’s exclusive distribution partner, Games Global.

The announcement comes simultaneously with the UK launch of Playbook Football with LiveScore Bet and Virgin Bet in the UK.

Steve Rogers, Founder and CEO at Playbook Fusion, said: “Playbook Football offers a unique betting and entertainment experience, designed to draw players into the game as they build and develop their teams, place bets, earn rewards, improve their skill and progress through divisions.

“We are delighted to see it become available to LiveScore Bet’s players in Nigeria. This is a country that is mad about football, and the mobile-first nature of the game makes it easily accessible to players.

“This is an important deal for Playbook Fusion as it marks our arrival in the African market, and we look forward to working closely with LiveScore Bet to ensure the success of Playbook Football in this new territory”

James Connelley, Director, LiveScore Bet Nigeria, said: “The sports betting space has long been ready for a revolutionary product to come along and change the game, and we believe that Playbook Football is that product.

“The game offers a truly unique experience that will resonate strongly with our extensive player base in Nigeria.

“It’s partnerships such as this that have allowed us to establish LiveScore Bet as a leading online sportsbook in the market, and we are genuinely thrilled to be the first to bring Playbook Football to football fans and bettors in the country.”

The post Playbook Football™ lands in Nigeria and UK with LiveScore Bet appeared first on European Gaming Industry News.

Africa

DigiPlus Applies for South Africa License

Published

2 days ago

October 1, 2025

Niji Narayan

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DigiPlus Interactive has filed its license applications with the Western Cape Gambling and Racing Board (WCGRB) in South Africa. This move advances DigiPlus’ entry into one of the most promising regulated online gaming markets globally.

DigiPlus has applied for three operator licenses in South Africa: a National Manufacturer License, a Bookmaker License and a Bookmaker Premises License. The WCGRB is regarded as the preferred jurisdiction for international operators like DigiPlus due to its transparent regulatory processes and digital readiness.

“The filing of our online gaming license in South Africa marks another milestone in DigiPlus’ global growth journey, as we bring our proven track record of innovation, responsible gaming, and player protection, together with our strength in localizing games for diverse markets, to one of Africa’s most dynamic economies,” said DigiPlus Chairman Eusebio Tanco.

This milestone shortly follows DigiPlus’ launch in Brazil on September 22 with its first international brand GamePlus.

The post DigiPlus Applies for South Africa License appeared first on European Gaming Industry News.

Africa

African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO

Published

3 weeks ago

September 15, 2025

Niji Narayan

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The African iGaming Alliance (AIA) announced the appointment of Peter Kesitilwe, former CEO of the Botswana Gambling Authority, as its first Chief Executive Officer.

The Alliance – founded by betPawa, Betway, 888Africa and Sportybet – was established to promote a responsible, well-regulated online betting and gaming industry across Africa. Its mission is to advance fair competition, consumer protection and sustainable regulatory and tax frameworks that support both growth and responsibility.

“I am deeply honoured to be appointed as the AIA’s first CEO. I look forward to working with regulators and policymakers to build a vibrant, sustainable & competitive industry that upholds the highest standards of responsible gambling and consumer protection,” said Kesitilwe.

Board members welcomed Kesitilwe’s appointment:

Anthony Prissman, Betway Africa : “Peter’s strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent.”

Dan Thomson, betPawa : “Peter’s appointment reflects the strength of the AIA and our mission to build a vibrant, well-regulated sector throughout Africa.”

Gregory Parsons, SportyBet: “The AIA was created to support balanced regulation and raise standards for responsible gambling. Peter’s leadership marks the beginning of this journey.”

Christopher Coyne, 888Africa: “Following a rigorous recruitment process, Peter’s vision for the future of iGaming in Africa stood out. We look forward to working with him and engaging stakeholders to deliver that vision.”

The AIA aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators and governments to create a transparent, responsible and commercially sustainable sector.

The post African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO appeared first on European Gaming Industry News.