Latest News
RAPTOR PR APPOINTED AGENCY OF RECORD FOR KINETIX, SANDSOFT GAMES & BIDSTACK

– 3 emergent tech new biz wins from in-game advertising, mobile gaming and web3 sectors –
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, today announces three new business wins. These include Kinetix, a metaverse platform for user-generated 3D animation; Sandsoft, a leading MENA-based mobile games developer, publisher and investor powered by AAA games industry talent; and Bidstack Group PLC, the most well funded in-game advertising company in the world.
Kinetix was named as one of France’s hottest startups by Wired in October 2022, which was preceded by a $11M USD seed funding raise earlier in the year. Kinetix works with leading web2 and web3 metaverse platforms like Roblox, Decentraland and The Sandbox to help creators make and share 3D content. Sandsoft Games is at the epicentre of the fastest growing gaming market: MENA. In October 2022 it announced its flagship Riyadh studio, which will house international games industry talent from the likes of Electronic Arts, King, and Rovio, as well as burgeoning local talent. London-headquartered public company Bidstack recently became the best funded in-game advertising brand with a total of $42M USD raised, and announced a series of major hires in the key US market.
For each of its new client wins, Raptor PR is engineering and deploying fully integrated global communications strategies, designed to cut through highly competitive markets. Across its brief history, Raptor PR has honed its data-driven communications consultancy, delivering highly creative earned, owned and paid campaigns across the globe.
Rana Rahman, Founder and Managing Director, Raptor PR, commented:
“Our latest trio of retained clients perfectly illustrates the niche Raptor has carved for itself at the bleeding edge of emergent technology. We’re proud to be defining the narratives for in-game advertising, web3 gaming tech, and AAA-powered mobile game development in MENA. Our new clients represent the best of their respective industries, and are poised to go stratospheric over the next few years.”
Arthur Jacq, Head of Marketing and Communications of Kinetix, commented:
“The raptors have a widespread reputation for high impact communications. Their work for brands like Dubit, Admix and Coda Labs, plus their signature work for industry-defining campaigns such as the Global Web3 Gamer Study, have cemented their reputation as market leaders for emergent technologies such as web3.”
Ratko Bozovic, Head of Marketing of Sandsoft Games, commented:
“As a global company, Sandsoft required an agency with knowledge of multiple markets and business areas. After a lengthy search, we selected Raptor PR to deliver our global message to market. They came highly recommended, and they have already proven themselves to be invaluable advisors, with a genuine passion and love of the games industry.”
James Draper, Founder and CEO of Bidstack, commented:
“Raptor PR has helped to define the narrative of the in-game advertising sector for nearly two years now, so deciding to work with Raptor PR was a no-brainer. Rana Rahman, Thomas Huxter, and the rest of team Raptor have a demonstrable track record of securing great results within the in-game advertising space, and they are ideally positioned to help take our brand to new audiences globally.”
Raptor PR was founded in 2019 by Rana Rahman following two decades as a technology PR consultant working on brands such as Sony PlayStation, Rovio, Philips, Fujifilm and AppLovin. The agency came out of stealth in January 2021 with flagship client Admix (now LandVault), and has since worked with more than twenty brands including Dubit, The Tiny Digital Factory, Tenjin, and Coda Labs.
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Asia
ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case

The Indian Enforcement Directorate (ED) has intensified its investigation into Karnataka Congress MLA K.C. Veerendra, also known as “Puppy,” over alleged involvement in a large-scale money laundering and illegal betting operation. The legislator, arrested in Sikkim on Saturday, August 23, was brought to Bengaluru on Sunday for further questioning in connection with financial transactions tied to casinos in Sri Lanka, Nepal and Georgia.
Veerendra was apprehended in Gangtok, where he had reportedly been pursuing a deal to lease land for a casino venture. After his arrest, he was produced before a special court in Bengaluru, which granted ED custody until August 28. To prevent any incidents during his transfer, strict security was enforced at Kempegowda International Airport, and he was quickly escorted to an undisclosed location for interrogation.
Authorities confirmed that multi-state raids preceded the arrest, covering 31 locations across India, including Bengaluru, Hubballi, Chitradurga, Goa, Jodhpur, Mumbai and Sikkim. Five casinos in Goa—Puppy’s Casino Gold, Ocean Rivers Casino, Puppy’s Casino Pride, Ocean 7 Casino, and Big Daddy Casino—were also raided as part of the ongoing probe.
According to ED sources, preliminary findings suggest that Veerendra maintained financial links with casinos and shell companies operating in Sri Lanka, Nepal and Georgia. Evidence gathered during the raids points to overseas transactions and the use of foreign entities to launder large sums of money, some of which may have originated from cyber fraud. Officials suspect that these funds were “converted into white money” by being disguised as credit card transactions.
Documents recovered from multiple properties also revealed that Veerendra was in the process of finalising a deal to acquire a casino from Santiago Martin, a businessman widely recognised as the “lottery king” of Tamil Nadu. Martin is already under investigation by the ED in a separate money laundering case and is known for his financial ties to political figures.
Incriminating evidence seized from Veerendra’s residences, including Rs 12 crore in cash and a significant quantity of jewelry, is now being analysed. The ED has also uncovered records suggesting that his brother, K.C. Thippeswamy, managed three Dubai-based entities—Diamond Softech, TRS Technologies and Prime9Technologies—believed to be connected to their gaming and call centre businesses.
The post ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case appeared first on European Gaming Industry News.
Interviews
The UX Revolution: Why Gaming Corps’ Website Redesign Reflects the Industry’s Digital Shift

How Gaming Corps’ Website Redesign Mirrors the Industry’s Shift Toward Seamless Digital Journey
The online gaming industry is a whirlwind of constant change, and to stay ahead, companies must evolve their digital presence. Juha Kauppinen, CEO of Gaming Corps, explains why the company’s recent website redesign was more than a simple visual update. It was a strategic move to better reflect the company’s growth, showcase its expanded portfolio, and create a seamless digital experience for partners and stakeholders.
What prompted the decision to redesign the website?
We had clearly come to a natural point in Gaming Corps’ growth, so the need for a redesign just naturally became obvious.
We’ve had many new game releases, record-breaking quarters, and the launch of our Remote Gaming Server, so it became clear to the team that we needed a website which better reflected who we are today.
It wasn’t just about a fresh look, it was about making it easier for partners to explore what we offer and connect with us in a more intuitive, seamless way.
How does the new site better reflect who you are as a business today compared to a year or two ago?
A year or two ago, we were still finding our footing and growing our portfolio.
But today, we’re a more established, ambitious company with a clear identity and vision. The new site reflects that shift – it’s more polished, more dynamic, and built to showcase not just our games, but our capabilities as a partner and platform provider.
What were the most important improvements you wanted to make during the redesign — and why were they important for your users or partners?
We wanted to ensure the website reflected how we present ourselves as a modern, innovative studio.
So, we now have a more modern, user-friendly design and a UX that’s more intuitive. What this means is that the site is easier to use, whether you’re a client, partner or stakeholder.
Speaking of partners, it’s now easier for them to understand what we do and explore our games.
We’re very proud of the Gaming Corps portfolio, so now we can showcase it much better, with clearer vertical distinctions between our Mine, Smash4Cash and Plinko games, etc.
When it comes to us as a company, we can now highlight our careers section to support our drive for talent acquisition and to keep growing our fantastic team.
Finally, the new site also gives more prominence to our investor relations, reflecting our position as a listed company and offering clarity on that.
Were there any common pain points, feedback, or gaps in the old site that influenced your approach to the new one?
The main product offering wasn’t clear to partners or visitors. The site design felt outdated and more suited to an early-stage company, and those days are long behind us now.
Our investor relations content wasn’t visible or prioritised enough, considering that we’re a PLC, and existing partners weren’t highlighted.
The old site just didn’t reflect who we are, what we do and what we can do. The new one does all of those things.
How important is your website today in terms of attracting or informing potential partners, clients, or stakeholders? Has that role changed in recent years?
Our website has become a much more important touchpoint for us, especially as we’ve grown internationally and have expanded what we offer to our B2B clients.
Our site is often the first chance we get to make an impression on potential partners or stakeholders, so it needs to communicate who we are, what we offer, and where we’re going.
The role of our website has evolved – it’s no longer just a digital brochure; it’s a core part of how we connect and do business.
What would you say to other companies in the B2B iGaming space thinking about refreshing their digital presence?
Don’t underestimate the impact of a strong digital presence, because it’s more than just visuals.
It’s about clarity, usability, and showing your value at a glance.
Also, involve your people from across the company early on, as this helps create something that truly reflects your brand and speaks to your audience.
The post The UX Revolution: Why Gaming Corps’ Website Redesign Reflects the Industry’s Digital Shift appeared first on European Gaming Industry News.
Latest News
FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet

In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.
FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.
Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering.
OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.
10Bet Head of Marketing, Yuval Klein commented:
“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.
This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”
Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:
“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.
Tom_________, CEO of FIRST, said:
“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.
With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”
The post FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet appeared first on European Gaming Industry News.
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