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GAME launches ‘Never Grow Up!’ campaign in collaboration with The Specialist Works and What’s Possible Creative Studio

Published

3 years ago

November 4, 2022

Reading Time: 2 minutes

GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”.

Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, reflecting the brand’s new vision to become the go-to place for fun activities for the whole family.

Behind the creative production, What’s Possible Creative Studio has captured the simple pleasure of turning everyday tasks into amusing pastimes in three different brand films. Featuring a multi-generational cast, the films show families and friends basking in the joy of taking every opportunity to have a bit of fun.

Planning the media strategy, The Specialist Works will maximise peak seasonal opportunities by using the strongest channels for GAME’s target audience. These include linear, BVOD, digital and social, according to insight from GAME’s own customer base and TGI.

The campaign launches just in time to capture the early Christmas shoppers, and targets everyone from 18-year-old gamers to 75+ grandparents, showing that there is no age limit on having a good time.

Rolling out in different stages, the first 30 second spots will debut on BVOD on the 4^th of November, with the 60 second spots launching on linear TV the 1^st of December. The campaign will run through to the Christmas eve.

Social and digital activations will also span YouTube, TikTok and social media.

James Nudds, Senior Marketing Operations Manager at GAME, said “In the current state of the world, we all could use a bit of play right now. By expanding our offering, we hope to bring even more fun to the masses. It has been incredibly insightful working with What’s Possible Creative Studio and The Specialist Works to supercharge our brand, and I look forward to seeing the campaign live on the screen.”

Pete Kemp, Managing Partner at The Specialist Works, said “It’s been brilliant collaborating with GAME and What’s Possible Creative Studio on this fun campaign. GAME is an exciting brand at a pivotal stage in their evolution, and they understand the importance of a robust media strategy to reach a large, diverse audience. We look forward to following their brand journey and future work together.”

Bao Shi

Bao Shi Awakens the Legendary Lion God of Prosperity

Published

7 minutes ago

October 9, 2025

George Miller

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Reading Time: < 1 minute

Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.

Players engage with ornate symbols and mystic Drum symbols that pulse with life, creating immersive gameplay wrapped in cultural authenticity. Bao Shi promises not only engaging storytelling but substantial rewards through its innovative gameplay mechanics.

The standout Lioras Blessings feature spontaneously graces the reels, transforming symbols into Coin Wilds with generous multipliers, visually elevating the experience and boosting win potential. Meanwhile, the Free Spins feature intensifies anticipation, activated by resonant Gong symbols; three or more Gongs summon up to fifteen Free Spins enhanced by upgraded Lioras symbols and additional Coin Wild multipliers. The deeper the drumming echoes, the richer the rewards become, ensuring each interaction harmoniously aligns with the tale of prosperity.

Bao Shi joins Play’n GO’s esteemed catalogue of narrative-driven, culturally resonant titles like Imperial Opera and Celebration of Wealth, offering players an enriched experience that blends compelling narratives with sophisticated gameplay.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bao Shi immerses players in ancient Chinese legends with unmatched authenticity and rewarding gameplay. The Lioras Blessings and Free Spins features offer meaningful interactions directly tied to the slot’s captivating narrative, ensuring a memorable experience for all players.”

Bao Shi offers a visually splendid, culturally immersive experience, captivating players with a compelling narrative woven seamlessly into rewarding gameplay. Fans of intricate storytelling and innovative slots will find Bao Shi an unmissable addition to their gaming collection.

The post Bao Shi Awakens the Legendary Lion God of Prosperity appeared first on European Gaming Industry News.

James Jelliffe Head of Slots at Stakelogic

Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot

Published

7 minutes ago

October 9, 2025

George Miller

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Reading Time: 2 minutes

Step into Pip O’Spin’s world of rainbows, golden rewards, and mischievous magic

Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.

With 243 Pay Ways, players begin on a 5×3 grid where Rainbow symbols can be boosted into Golden Rainbows, instantly increasing their value. Rainbow Collects deliver instant wins when a Collect symbol lands on reel five, while Lucky Respins give players a chance to trigger the Bonus. Players can also activate Super Stake to double the likelihood of entering Free Spins or buy directly into the Hold ‘N’ Win feature for 100x their bet.

Once inside the Hold ‘N’ Win Bonus, the real magic begins. Here, Rainbow and Golden Rainbow symbols lock in place while modifiers add layers of excitement.

Expand symbols can unlock additional rows up to a full 5×5 grid, while Double symbols fill a meter that, when charged, doubles all Rainbow values before resetting. Golden Rainbows persist throughout the round, transferring and stacking their value onto other symbols creating a steady stream of treasure.

With high volatility and a max multiplier of x5,000, Leprechaun’s Loot balances whimsical charm with serious win potential.

James Jelliffe, Head of Slots at Stakelogic, said: “With Leprechaun’s Loot, we wanted to create a slot where every feature feeds into the next, building momentum and excitement spin by spin. The Hold ‘N’ Win round really comes alive as modifiers stack, the grid expands, and Golden Rainbows keep values climbing. This release delivers layers of gameplay that will keep players engaged, entertained and wanting to come back for more.”

Leprechaun’s Loot will be available to operators and players from 9 October 2025.

The post Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot appeared first on European Gaming Industry News.

FreakShow Hotel

Million Games and Yugo Workshop Unveil FreakShow Hotel – A Halloween Slot Full of Sticky Wild Multipliers

Published

7 minutes ago

October 9, 2025

George Miller

million-games-and-yugo-workshop-unveil-freakshow-hotel-–-a-halloween-slot-full-of-sticky-wild-multipliers

Reading Time: < 1 minute

Million Games, together with Million Stars partner studio Yugo Workshop, has announced the launch of FreakShow Hotel, a Halloween-themed 5×3 video slot designed to deliver both festive fun and serious win potential.

Set inside Count Drac’s haunted hotel, the game invites players to join a supernatural banquet filled with ghosts, monsters, and high-paying surprises. With 20 paylines, medium volatility, and a maximum payout of 6,000x the bet, FreakShow Hotel combines a seasonal theme with proven mechanics built for strong player engagement.

Feature Highlights

Pumpkin Party Free Spins – Triggered by 3 or more Medal Scatter symbols, awarding 8–14 Free Spins.
Sticky Wild Multipliers – Wilds stick to the reels during Free Spins and carry random multipliers of 2x, 3x, or 5x that change with each spin.
Bonus Buy – A fast-track option for players to access Free Spins instantly.

“With FreakShow Hotel, Yugo Workshop has delivered a slot that is fun, thematic, and highly engaging,” said Thomas Nimstad, CEO of Million Games. “The combination of Sticky Wild Multipliers and Free Spins makes it a strong performer for operators during the Halloween season, while its polished visuals and playful narrative ensure it appeals widely to players.”

FreakShow Hotel is the latest release from Yugo Workshop under the Million Star Partner Programme, following a series of creative and feature-rich titles launched earlier this year.

The game is now live across all Million Games partner platforms.

The post Million Games and Yugo Workshop Unveil FreakShow Hotel – A Halloween Slot Full of Sticky Wild Multipliers appeared first on European Gaming Industry News.