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SPORTRADAR TO BOLSTER KINDRED GROUP’S CUSTOMER ACQUISITION WITH AD:S PAID SOCIAL
Sportradar has announced a new agreement with Kindred Group for the provision of paid social media advertising to boost customer acquisition through its ad:s multi-channel performance marketing platform.
Under the terms of the deal, the sports technology company is helping the global digital entertainment brand to grow its customer base and increase the effectiveness of its advertising spend by optimising social media as an acquisition channel.
Sportradar’s ad:s paid social advertising solution enhances Kindred’s ability to effectively target and acquire customers across social media, through deeper understanding of online behaviours and the delivery of relevant, real-time content based on individual interests.
The company’s proprietary technology automatically generates hundreds of thousands of personalised adverts, allowing three of Kindred Group’s flagship brands, 32Red, Unibet and VladCasino, to send more effective messages directly to sports fans and bettors across the Meta platforms of Facebook and Instagram.
Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “Sportradar has enjoyed a productive partnership with Kindred Group, and today’s deal underscores our commitment to continuously deliver the best possible products and services to the top names in betting and gaming. An effective social media advertising strategy is essential for sustainable customer growth and must deliver strong return on investment; our ad:s paid social service will help Kindred Group realise this potential.”
Elen Barber, Chief Marketing Officer at Kindred Group said: “By leveraging Sportradar’s AI-led technology, Kindred will enhance the relevancy and personalisation of social media advertising across a number of regions, boosting our creative delivery capabilities and improving marketing campaigns’ time-to-market.”
Utilising artificial intelligence and machine learning technologies, and 20 years of data expertise, Sportradar has developed the leading paid social media advertising solution in the betting and gaming industry. With more than three billion people worldwide actively engaging with social media each month, sports betting operators are increasingly recognising the significant customer acquisition potential of paid social advertising.
Sportradar’s ad:s end-to-end paid social media advertising service includes campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest fixtures and odds. Sportradar’s market-leading product is supported by a team of expert channel strategists and has been shown, in a private study, to increase purchase intent and drive significant return on advertising spend of up to 450%.
The deal is an expansion of an existing agreement Sportradar has with Kindred Group to supply the company with its market leading portfolio of betting products and services including live streaming of sports events, virtual betting solutions, and engagement tools such as live match trackers.
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Fairspin Receives Nomination for “Best Crypto Casino 2025”
The blockchain gaming pioneer Fairspin has been shortlisted for “Best Crypto Casino 2025” at the SiGMA Central Europe B2C Awards.
This latest nomination follows Fairspin’s earlier victory at the AffPapa iGaming Awards 2025, where it earned the title “Crypto Casino of the Year.” Together, these honors confirm Fairspin’s reputation as a brand that delivers not just innovation but real value for every player — enjoy speed, transparency, and rewards at every step!
Millions of Spins. One Trusted Brand
Fairspin is where the future of online gaming unfolds. Built on the principles of trust and loyalty, this casino offers an experience unlike any other. It’s where players get more than just luck: instant cashouts, transparent gameplay, and real rewards that grow with every spin.
Fairspin earns trust the only way that matters — through proof. Every bet, win, and TFS reward is verified on-chain, setting the standard for integrity in modern gaming.
Fairspin continues to expand its VIP program, offering tailored features as part of its broader crypto gaming platform.
Redefining Fair Play with Blockchain Technology
For those who know value, Fairspin delivers it without compromise. With over 10,000 premium titles from the world’s top studios, the platform seamlessly blends entertainment and technology to create an elite gaming experience.
Powered by its native TFS token, Fairspin rewards loyalty through Play to Earn and Hold to Earn — programs designed for those who play smartly and stay consistent. The more you play, the greater your benefits.
What Sets Fairspin Apart:
- Transparency & Real Rewards: Every bet is recorded on the blockchain and pays back in TFS tokens — stake them for risk-free passive income or exchange for exclusive bonuses and rewards.
- CopyStake Revolution: Ability to mirror the strategies of top winners in a single click. CopyStake turns expert-level play into effortless success.
- Life-Changing Wins: Fairspin has become a hotspot for headline-making wins, like a $4.2 million payout in Rio Games by 3 Oaks Gaming, all verified on-chain.
Crypto Freedom
With over 30 supported cryptocurrencies, including BTC, ETH, USDT, and BNB, Fairspin ensures instant cashouts and total control — no borders, no delays.
The SiGMA Central Europe B2C Awards celebrate innovation and excellence across the online gaming industry. Fairspin’s nomination further strengthens its reputation as one of the most forward-thinking brands shaping the future of crypto gaming.
About Fairspin
Fairspin Casino delivers a next-generation gaming experience powered by blockchain technology. With provably fair gameplay, a selection of over 10,000 top-quality titles, and an advanced token-based reward system, Fairspin merges trust, innovation, and entertainment, setting a new benchmark for modern online casinos.
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BEON
QTech Games adds more creative content from BEON
Reading Time: 2 minutes
QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
Behind the Gloves
GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025
Reading Time: 2 minutes
GR8 Tech is adding a knockout dimension to its SiGMA Central Europe presence with Behind the Gloves. On November 3–6 in Rome, booth 5028-2 visitors can take up a challenge and train like a champion with Lee McFarland, iGaming veteran and founder of the Behind The Glove initiative.
Step Into the Ring
Each day at GR8 Tech’s booth 5028-2, Lee McFarland will lead 15-minute boxing training sessions on specialized pads, giving participants a taste of the discipline, focus, and resilience that define both elite athletes and elite operators. Sessions run:
- 11:00 AM – 12:00 PM: Morning knockout slot
- 2:00 PM – 4:00 PM: Afternoon power rounds
With a limited capacity of 12 slots per day, pre-registration is required at this LINK. Slots are available for individuals or pairs looking to share the experience.
Champions Train Together
The collaboration between GR8 Tech and Behind the Gloves is a natural fit. Lee McFarland, a British military veteran turned iGaming consultant, created the initiative to combine boxing with corporate wellness and social responsibility, proving that strong businesses are built on strong people and stronger communities.
“At Behind The Gloves, we’ve always believed in the power of sport to connect people, energize communities, and tell authentic stories. Partnering with GR8 Tech at SiGMA Central Europe is a natural fit; they’re known as the ‘heavyweight of iGaming,’ and our activations are built around that same spirit of strength, discipline, and drive. Together, we’re creating more than just a stand experience—we’re building a moment that unites delegates through energy, fun, and purpose”, said Lee McFarland.
The activation reinforces GR8 Tech’s Platform for Champions positioning and the elite Heavyweight Club community of operators who are ready to lead, not follow. The company’s boxing-themed booth and partnership with Ready to Fight by Oleksandr Usyk embody the same champion’s mindset: resilience, high performance, and the relentless pursuit of excellence.
“Champions don’t talk about performance—they live it,” said Yevhen Krazhan, CSO at GR8 Tech. “Bringing Behind The Gloves to our booth embodies the discipline and drive we build into our technology. If you want to compete at the highest level, you have to train like it.”
Where Business Meets the Ring
The Behind The Gloves sessions complement GR8 Tech’s showcase of the ULTIM8 Sportsbook and The Heavyweight Rulebook—a collection of Champions’ Rules gathered from iGaming’s top performers. Together, they create an immersive experience where attendees don’t just learn about championship-level technology—they feel first-hand what it takes to be a champion.
Visit GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6.
The post GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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