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European Gaming Congress 2024

Canada

PlayStar Launches Fully Personalized iGaming Casino App in New Jersey

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PlayStar, an online iGaming casino featuring your very own concierge, announced recently the launch of its casino app on the App Store and Google Play Store. PlayStar offers access to live games of roulette, baccarat, blackjack, as well as on-demand slots – including popular titles Starburst, Cleopatra, Megajackpots, and more. PlayStar offers the most personalized user experience with its customized “concierge”. The more time users spend playing, the more attuned the concierge becomes to their typical gaming behaviors.

To celebrate the launch, PlayStar is offering a welcome bundle of 100% deposit match up to $1,000 plus up to 500 free spins for each new user. Other launch promotions include several high-value local prizes tied to events around New Jersey this fall.

Players can expect an experience like no other on PlayStar, which places a high value on rewarding customers with the likes of Star Rewards, offering monthly vouchers for users to redeem at participating restaurants, and for leisure activities and services. Not only that, all players will be part of the PlayStar Club, an all-inclusive loyalty program launching soon, where players will be treated to weekly and monthly rewards including high-end gifts, weekly cashback, birthday bonuses and more.

PlayStar will have a presence in both North and South Jersey communities this fall. PlayStar’s team will be on-site during two events at Atlantic City’s famous Boardwalk Hall: the Mary J. Blige concert on Oct. 29 and the All Elite Wrestling (AEW) show on Nov. 4. The brand will also have a presence at Jets Island at MetLife Stadium (between lots E and F) prior to the Buffalo Bills game on Nov. 6 and the Chicago Bears game on Nov. 27. At each event, new PlayStar users can win free swag and enter for a chance to win a South Jersey group wine tour, plus Jets sideline passes and club tickets.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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European Gaming Congress 2024 (Warsaw, Poland)

*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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