Enteractive, the global leader in player reactivation and retention, has expanded its US market reach with a new service licence granted by the Pennsylvania Gaming Control Board (PGCB). The licence adds to Enteractive’s existing service licence from the New Jersey Division of Gaming Enforcement (NJDGE), which was issued in April 2021.  Enteractive is now able to actively engage with U.S. players in New Jersey, Illinois, and Pennsylvania.

Andrew Foster, CBO at Enteractive, said, “After the early success Enteractive has seen in the U.S. market and the positive way players are responding to our one to one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state. It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”

The new PA licence gives Enteractive the ability to engage with the Pennsylvania population of 9.5 million adults, on behalf of sportsbook brands operating in the state with whom those individuals might be registered.  Enteractive’s innovative (Re)Activation Cloud platform allows operators to target selected audience segments, such as registered users who have not yet deposited as well as earlier depositors of different activity levels.  Using Enteractive’s bespoke API technology, operators can deploy database segments to Enteractive’s teams for personalised one-to-one engagement with players at the click of a button.

Mikael Hansson, Enteractive CEO, added, “With this Pennsylvania licence in addition to our licence in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the U.S.  With some leading U.S. brands already working with our stateside teams, our journey across the pond gets more exciting each day.”

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Beyond reactivation services, Enteractive’s one-to-one conversations with players also act as frontline protection against problem gambling, with RG being a core element of every engagement with a player.

As the industry leader in player engagement, reactivation and retention since 2008, Enteractive is recognised as one of the top revenue generators for the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.