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Rise of the machines: AI-driven system outclasses standard CRM in first ever trial
ibex.ai’s solution challenges status quo by generating up to 20% more NGR
A ground-breaking trial conducted by Artificial Intelligence expert Ibex.ai has generated 20 per cent more Net Gaming Revenue (NGR) using 17 per cent less bonus spend than a manual campaign conducted by a team using a well-known CRM supplier.
Their solution, using only artificial intelligence and unencumbered by traditional staffing costs, also produced 11 percent more revenue from new players when the two went head-to-head.
And an extra 7 percent was acquired from reactivated players, presenting a compelling set of results for casinos and sportsbooks looking to cut overheads and improve margins.
The trial, which was conducted over a two-month period, split players 50/50, with Ibex.ai taking even numbered player IDs and the incumbent supplier taking odd. The same actions were made available to both parties and, to avoid any anomalies, VIPs were excluded from the results.
Thomas Aigner, Head of Business Development at Ibex, who is offering free try-outs of the system, believes the eye-opening statistics will be welcome news to operators facing spiralling costs as they budget for 2023.
He added: “Our experiment, which is the first conducted in the industry, has proven conclusively that the technology at the core of our business is capable of generating significantly higher profits with considerably fewer costs.
“Lots of our rivals talk about automation but can only do this after implementing rule-based systems involving the likes of customer journeys and gamification. That isn’t self-learning, nor is it capable of 100 per cent automation.
“We are now calling on operators and suppliers to challenge us and test our solutions to find out for themselves the ease with which Ibex can improve profits and save money.”
Ibex’s system allows operators to introduce complete automation and personalisation to their player-focused campaigns should they desire it.
It also reduces overall costs as it doesn’t require a large CRM team, giving operators more time to think strategically and creatively, rather than being bogged down in an endless round of individual campaigns.
It currently supports 65 casino and sport brands with its CRM, with more than ten million players under its management.
The company is offering all new partners the opportunity to test their models through a three-month date exchange trial via their self-service portal that needs no integration.b
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AI gaming platforms
BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
BetConstruct AI defines a new era of iGaming at Harmony Choice in Barcelona
On January 17, BetConstruct AI officially ushered in the 2026 iGaming season with Harmony Choice, an exclusive industry gathering held in Barcelona just days ahead of ICE Barcelona. Hosted at one of the city’s most iconic venues, the event brought together senior industry leaders for an evening of strategic dialogue, collaboration, and high-level networking.
Designed to set the tone for the year ahead, Harmony Choice became the stage for a series of major announcements that highlight BetConstruct AI’s ambition to reshape the iGaming ecosystem through artificial intelligence and scalable technology.
Choice Gaming officially launched
Taking center stage, Vigen Badalyan, Co-founder of BetConstruct AI, announced the official launch of Choice Gaming. The platform has already demonstrated rapid adoption, going live on more than 1,000 websites at launch.
Looking ahead, BetConstruct AI revealed an ambitious growth plan, projecting integration across 5,000+ websites by the end of February. To reward early adopters, the company announced that every 51st integrator will receive the entire Choice Gaming slot portfolio free for one year.
KISS AI Live Casino debuts
Harmony Choice also marked the unveiling of KISS AI Live Casino, a groundbreaking live casino solution powered entirely by advanced artificial intelligence. Positioned as a next-generation product, KISS AI Live Casino aims to redefine player interaction and operational efficiency within live gaming environments.
To accelerate adoption, BetConstruct AI introduced a limited-time incentive: partners integrating KISS AI Live Casino by February 25 will receive the platform free for one year.
Faster scaling with Open API integration
Further streamlining partner onboarding, BetConstruct AI announced that Open API integration would be available on both BetConstruct AI and Choice Gaming websites starting January 19. The updated system enables online contract sign-offs, allowing operators to integrate products and scale operations faster and more efficiently.
Leadership insights and new product reveals
The evening also featured strategic insights from senior leadership across the group:
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Vahagn Badalyan, CEO of Badalyan Brothers, reviewed recent milestones and unveiled two new live casino games from Creedroomz, reinforcing the group’s live casino offering.
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Leonid Kirakosyan, CEO of BetConstruct AI, introduced Betting Mate, an AI-powered recommendation engine designed to enhance sportsbook engagement through personalized, data-driven betting suggestions.
Setting the benchmark for 2026
More than a networking event, Harmony Choice served as a clear statement of intent. By blending human creativity with artificial intelligence, BetConstruct AI demonstrated its commitment to equipping operators with flexible tools, advanced AI solutions, and diverse gaming portfolios.
As the industry turns its attention to ICE Barcelona 2026, BetConstruct AI has set a high benchmark for innovation, scalability, and strategic vision — positioning Harmony Choice as one of the defining moments at the start of the iGaming year.
The post BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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