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Rise of the machines: AI-driven system outclasses standard CRM in first ever trial

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ibex.ai’s solution challenges status quo by generating up to 20% more NGR

 A ground-breaking trial conducted by Artificial Intelligence expert Ibex.ai has generated 20 per cent more Net Gaming Revenue (NGR) using 17 per cent less bonus spend than a manual campaign conducted by a team using a well-known CRM supplier.

Their solution, using only artificial intelligence and unencumbered by traditional staffing costs, also produced 11 percent more revenue from new players when the two went head-to-head.

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And an extra 7 percent was acquired from reactivated players, presenting a compelling set of results for casinos and sportsbooks looking to cut overheads and improve margins.

The trial, which was conducted over a two-month period, split players 50/50, with Ibex.ai taking even numbered player IDs and the incumbent supplier taking odd. The same actions were made available to both parties and, to avoid any anomalies, VIPs were excluded from the results.

Thomas Aigner, Head of Business Development at Ibex, who is offering free try-outs of the system, believes the eye-opening statistics will be welcome news to operators facing spiralling costs as they budget for 2023.

He added: “Our experiment, which is the first conducted in the industry, has proven conclusively that the technology at the core of our business is capable of generating significantly higher profits with considerably fewer costs.

“Lots of our rivals talk about automation but can only do this after implementing rule-based systems involving the likes of customer journeys and gamification. That isn’t self-learning, nor is it capable of 100 per cent automation.

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“We are now calling on operators and suppliers to challenge us and test our solutions to find out for themselves the ease with which Ibex can improve profits and save money.”

Ibex’s system allows operators to introduce complete automation and personalisation to their player-focused campaigns should they desire it.

It also reduces overall costs as it doesn’t require a large CRM team, giving operators more time to think strategically and creatively, rather than being bogged down in an endless round of individual campaigns.

It currently supports 65 casino and sport brands with its CRM, with more than ten million players under its management.

The company is offering all new partners the opportunity to test their models through a three-month date exchange trial via their self-service portal that needs no integration.b

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Hero Esports Announces Venues for ACL Grand Finals 2025

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Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.

The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.

“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.

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“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.

The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.

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Wunderino unveils OKTO.CASH in Germany

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Wunderino, a market leader in the virtual slots games market, has launched OKTO.CASH, the fast and secure cash-to-digital payment solution of OKTO. This collaboration marks a significant step for the payment provider, strengthening its footprint in the German market and bolstering its status as a frontrunner in cash-to-digital payments across Europe’s online igaming sector and beyond.

By integrating OKTO.CASH, Wunderino aims to accommodate players who prefer cash transactions yet seek the convenience of online gaming experience. Through OKTO’s extensive network of over 14,000 retail outlets—including gas stations, Lotto locations, kiosks and convenience stores—users of Wunderino can now instantly deposit cash to their online Wunderino accounts. This streamlined approach delivers a fast, mobile-first, user-friendly and secure top-up method ideally suited to the needs of the German market.

Romain Guilbert, Head of Operations & Payment Product at Wunderino, said: “At Wunderino, we continually seek out payment solutions that enhance our players’ gaming experience. By introducing OKTO.CASH, our users can deposit cash at familiar retail locations, giving them more flexibility and control. In a fast-paced and competitive environment, offering cutting-edge, mobile-first options is vital. OKTO’s strong track record in digital payments internationally made them the perfect partner, and we’re excited to add this new cash-to-digital payment method.”

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Mikhail Ovsepyan, Head of DACH at OKTO, said: “OKTO has built its reputation on delivering payment solutions that meet the needs of modern, mobile-centric players who value speed, security, and simplicity. Our embedded payment technology fully integrates with Wunderino’s platform, allowing instant deposits without users ever leaving the app or site. It’s the ideal solution for those wanting the benefits of digital while still using cash. We’re delighted to partner with Wunderino, and this collaboration signals our commitment to driving innovation in iGaming payments and beyond.”

The post Wunderino unveils OKTO.CASH in Germany appeared first on European Gaming Industry News.

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Helma Lodders Steps Down as Chair of VNLOK

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Helma Lodders, who has held the position of chair at the Licensed Dutch Online Gaming Providers (VNLOK) since its inception in 2021, has announced her decision to step down. Lodders’ term expires and she has chosen not to extend it. Current board member Björn Fuchs was unanimously elected as the new chair on the recommendation of the board. He will combine this role with his employment as Chief Digital Officer at Fair Play Casino.

In the run-up to the opening of the online gambling market, Lodders helped shape the trade association. Under her leadership, VNLOK has grown into a reliable discussion partner for politics, government, media and social organisations involved in gambling policy. In addition to representing the interests of the members, her efforts have also helped to place the extensive illegal gambling market high on the political and social agenda.

Helma Lodders said: “Since the establishment of VNLOK, I have fulfilled the role of chairman with pleasure. It was a period of political and social turbulence. At the same time, I have always kept the goal in mind; to work on a safe, reliable and controllable market with the right care for vulnerable players. Now that my term is ending, the time has come to pass the baton. I thank my fellow directors for the trust they have placed in me and have every confidence in Björn Fuchs as my successor.”

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Björn Fuchs said: “I regret the departure of Helma Lodders. The board is grateful for the way in which she has given substance to our association with her skills and strength in an honest manner. The board therefore expresses its appreciation for the efforts that Helma has made since the foundation.”

“I look forward to my new role as chairman of VNLOK with pride and confidence. I will get started with great enthusiasm and, together with the members, will commit myself to the importance of a well-regulated online gambling market,” Björn Fuchs said.

The post Helma Lodders Steps Down as Chair of VNLOK appeared first on European Gaming Industry News.

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