Asia

La Liga giants Sevilla FC bring Khelraja on board as its Official Asian iGaming Partner!

Published

3 years ago

October 20, 2022

Reading Time: 2 minutes

The partnership aims to tap into La Liga’s growing popularity in India and Southeast Asia by providing fans a chance to engage with Sevilla FC’s games online and win big rewards

Highlighting its commitment to the most comprehensive iGaming experience, Khelraja, Asia’s renowned real-money gaming brand that offers sports betting, casino and esports among other categories, has recently partnered with La Liga giant Sevilla FC as its Official Asian iGaming Partner. Through the association, which will run until June 30, 2024, Khelraja will provide its users the opportunity to engage with all La Liga and Copa del Rey matches featuring Sevilla FC and win exciting rewards.

Speaking on the announcement, José Castro, Sevilla FC President, said,: “We are very pleased to have signed this agreement which will allow us to continue growing in our process of internationalising our brand, both globally and in Southeast Asia, a market that we consider strategic in our expansion process. Sevilla is going to become an ambassador of LaLiga with this sponsorship agreement and we are undoubtedly taking an important step in this region.”

European Gaming Congress 2024 (Warsaw, Poland)

The Spanish First Division, popularly known as La Liga, is one of the world’s most popular football leagues and has, over the last two decades, featured global superstars such as Lionel Messi, Cristiano Ronaldo, Zinedine Zidane, Ronaldinho, and Zlatan Ibrahimovic. The competition’s high-octane action, skill, and tactical excellence have found favour with the Indian sports fans, who zealously follow top Spanish clubs during live matches, as well as in news and online discussion forums. The partnership between Sevilla and Khelraja provides these fans with a unique opportunity to further elevate their engagement and experience the most rewarding sports immersion.

Viren Modi, CEO – Khelraja, added, “The passion for football in India is on the rise, as can be seen in the growing popularity of overseas football leagues. Partnering with Sevilla FC, one of the biggest and most illustrious clubs in Spanish football, is a moment of great pride for us. The association will provide football fans on the Khelraja platform with yet another avenue to not only engage with Sevilla FC’s games online but also win lucrative rewards while doing so. We are looking forward to the partnership and will be exploring more such engagement opportunities with other football clubs, both in India and overseas.”

One of the biggest European football clubs, Sevilla FC has a rich and illustrious history spanning more than 130 years. It is the oldest club in Spain dedicated to football and has, since its founding in 1890, won one league title, five Spanish Cups, one Spanish Super Cup, and one UEFA Super Cup. Sevilla FC also holds the distinction of winning the UEFA Europa League (previously called the UEFA Cup) a record six times, with the most recent victory coming in the 2019-20 season.

Asia

BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM

Published

2 days ago

September 25, 2025

George Miller

betby-expands-asian-market-presence-through-partnership-with-broadway-platform

Reading Time: 2 minutes

BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms while also delivering bespoke B2B services and B2C brands worldwide. As part of the deal, Broadway Platform will integrate BETBY’s award-winning sportsbook solution across its portfolio.

Through this collaboration, Broadway Platform will gain access to BETBY’s comprehensive sportsbook, featuring 500,000+ events per month, 8,000+ betting markets, and coverage of 125+ sports and 50+ esports disciplines.

The agreement also includes Betby Games, BETBY’s proprietary esports feed, which delivers 400,000+ live matches per month across 25 sports simulations with 100% video coverage, as well as AI Labs, a full suite of AI-driven sportsbook tools. With dedicated modules for odds creation, risk management, UX optimisation, and operations, AI Labs empowers operators with real-time insights, personalisation, and operational efficiency.

The Broadway Platform project is supported by SPRIBE, a leading iGaming company recognised for its innovative products and next-generation, mobile-first gaming experiences that resonate strongly with modern players. SPRIBE has made a significant impact on the online gaming industry, and its involvement underlines the ambition and innovative spirit of the collaboration.

Broadway Platform’s move to partner with BETBY underscores the supplier’s commitment to innovation and scalability, while strengthening its focus on the Asian-facing market, where it has been actively localising its solutions to meet regional demands.

Stefanos Karakidis, Business Development Director at BETBY, commented: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”

Giorgi Tsutskiridze, Chief Commercial Officer, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”

The post BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM appeared first on European Gaming Industry News.

ArenaPlus

DigiPlus Announces Partnership with PhilFirst

Published

4 days ago

September 23, 2025

Niji Narayan

digiplus-announces-partnership-with-philfirst

Reading Time: 2 minutes

DigiPlus Interactive Corp., the Philippines’ premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a landmark partnership with Philippine First Insurance Co. Inc. (PhilFirst), the country’s first domestic insurance company. Together, they have introduced the Philippines’ first-ever surety bond programme for online gaming players – setting a new benchmark in player protection. The programme takes effect immediately.

For players, this means more peace of mind every time they log in, as long as their eKYC (electronic Know-Your-Customer) information is up to date and they continue to play within the platform’s guidelines. Whether it’s a casual gamer or a loyal fan celebrating a big win, they can enjoy BingoPlus, ArenaPlus and GameZone knowing their wallets and balances are even better protected.

Through this initiative, eligible players benefit from an added financial safeguard. The surety bond protects player balances of up to ₱1 million per player, without requiring customers to purchase a separate policy.

“DigiPlus is proud to be the first in the industry to roll out this level of consumer protection. We are committed to putting our players first. With this surety bond, they can play confidently on BingoPlus, ArenaPlus and GameZone, knowing that their funds are safeguarded,” said DigiPlus Chairman Eusebio H. Tanco.

How does the DigiPlus surety bond work?

Eligibility: Players must be eKYC-verified, have made at least one successful deposit, and be in good standing within the platform’s guidelines.

Coverage: The surety bond safeguards player wallets and balances up to ₱1 million per player.

Activation: Protection is in place immediately and applies automatically for all eligible players across BingoPlus, ArenaPlus and GameZone.

This latest measure strengthens DigiPlus’ commitment to reliable customer service and protection, adding the surety bond to its 24/7 customer support and 130+ physical BingoPlus stores nationwide, which already serve as convenient and trusted outlets for players.

With the addition of the surety bond, DigiPlus continues to raise industry standards – delivering not only engaging and innovative gaming offerings but also a stronger guarantee of trust, security and peace of mind for its customers.

The post DigiPlus Announces Partnership with PhilFirst appeared first on European Gaming Industry News.

Asia

Gamban Now Available in Japanese

Published

4 days ago

September 23, 2025

Niji Narayan

Reading Time: < 1 minute

Gamban is now available in Japanese, making it easier for Japanese speakers to access the blocking software and take steps towards a life free from gambling harm.

“With the help of designers based in Tokyo, we’ve created a dedicated website built to feel familiar for people in Japan. By tailoring the experience this way, we have made it easier for more users to navigate the website, understand Gamban and take their first step towards recovery,” the Company said.

“While Gamban was created to block gambling sites, we also want to provide as many people as possible with the right information, in the right language, at the right time.

“This update is part of our continuous aspiration to make Gamban accessible to as many people as possible, wherever they are and whatever language they speak. By offering Gamban in Japanese, we aim to remove barriers for those who may otherwise struggle to find the right tools to help them quit online gambling.”

Matt Zarb-Cousin, co-founder of Gamban, said: “We are committed to not only translating but also localising Gamban so it looks and feels familiar to people, wherever they might be. Our mission is not only to make blocking software as good as it can be, but also as accessible as possible.”

The Company added: “We’ve been fortunate to receive input and support from Japanese organisations such as The Society Concerned About Gambling Addiction, helping us ensure the translation is accurate, accessible, and culturally appropriate for users in Japan.”

The post Gamban Now Available in Japanese appeared first on European Gaming Industry News.