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Unlocking microbetting in live sports with AI – OSAI is the first to bring quick bets on low-level events to table tennis

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OSAI is the first company to overcome one of the main challenge in sports microbetting – and bring quick bets on low-level events to table tennis. OSAI pioneers the space with its Quick Bets solution, which merges sports betting and casino formats. It unlocks new markets on low level events with odds and coefficients being traded automatically. Starting with table tennis and then expanding to other sports for which OSAI products are available.

The unique technology offers a risk-free way to test new markets, tap into new GGRs and increase sports betting revenues.

Microbetting is one of the main industry trends. Its main value is in the lucrative proposition of opening new GGRs with fast markets, many of which are connected to low-level events. In live sports, microbetting has a big technical challenge – sports betting data feeds typically don’t contain smaller events, due to the challenge of capturing them by traditional data scouts.

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OSAI launched a new product – Quick Bets – that opens up microbetting on low-level events in table tennis for the first time. The solution is built on AI data scout, which has been in operation for years. The company has been perfecting AI data scout on hundreds of thousands of games until it ensures the data latency of ~18ms.

AI data scout collects accurate data on all game events, including low-level events like error type, ball speed, player position, bounce coordinates, and more. OSAI uses this data to build custom odds algorithms, that take into account the performance of a particular player and the tournament’s dynamics. The technology takes both historical and real-time data to produce coefficients for players and the tournament. Mathematical models in OSAI’s Autotrading were built on over 70,000 matches, analyzing ~500 data points every second.

The coefficients are adjusted in real-time based on the performance, common errors, rally duration, etc. This ensures the fair calculation of odds. And opens new fast markets, that are contextual, fair, and fun to bet on.

Today, OSAI offers 4 markets on Quick Bets: number of bounces in a rally, the last player to strike, winning side of the table, and error type. The company plans to expand its portfolio, adding more fast markets.

Quick Bets are available as a widget that is installed on a betting operator’s website or mobile app. It comes with a customizable interface and a back office to adjust the margins and monitor coefficients.

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It is available on a revenue-sharing basis to tournaments and betting operators who purchased OSAI AI data scout.

 

About OSAI:

OSAI is a Cyprus-based tech company that digitizes sports in real-time using AI/ML, and Computer Vision. Based on cutting-edge computer vision technology, OSAI developed a full suite of solutions to serve clubs, leagues, federations, and betting operators around the world.

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OSAI analyses the video feed with AI and Computer vision to gather accurate, real-time data after each frame. It then analyzes it to convert raw data into actionable insights and unlock several product offerings including AI data scout, real-time Mixed Reality, High-Performance analytics, and, most recently, Quick Bets. OSAI ecosystem of game-changing products optimizes costs of data capture, reduces the complexities of virtual production of live content, and opens new revenue streams in sponsorship & betting.

Learn more: https://osai.ai/ and follow on Twitter, Youtube and LinkedIn.

 

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Affiliate Industry

Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

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At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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“Rock the Month”: Spinmatic’s monthly promos to power operator growth

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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.

After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.

For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.

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This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.

“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”

Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.

The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.

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Aristocrat Technologies

Hasbro Strikes New Multi-Year Casino Licensing Partnerships

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Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

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Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

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With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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