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Groove gets smart with SmartSoft

Aggregator and platform Groove has revealed a smart move by launching an integration with SmartSoft Gaming, bringing another strong performer into the fold.
Smartsoft, founded in 2015 and based in Tbilisi, Georgia, have made their entire portfolio, including slots Magic Garden, Burning Ice 40, Moonstone, headline XGames series along with flagship Jet X, available to Groove’s powerful operator cluster. And, not forgetting the popular Balloon game, a simple game where players pop a balloon before it bursts to win a cash prize.
SmartSoft, whose games are currently integrated with an array of operators, will see their content join a collection of thousands of titles from more than 90 providers hosted on Groove’s bustling aggregation platform.
The game development studio has grown to employ over 80 individuals and is now led by a team of professionals with over 20 years of experience in the world of gaming. Interestingly, SmartSoft won the Debutant of the Year award at the 2020 Login Casino Awards, indicating that some of its enormous potential is already being fulfilled.
With over 80 different titles of HTML5 slots, roulette, and the highly-specialised X-games along with a portfolio increasing at the rate of 1 to 2 games per month, the addition of SmartSoft to Groove’s aggregation platform GroovePlay brings another unique studio into the mix.
Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay) are delivered under an end-to-end technology umbrella. GrooveOn encapsulates the B2B iGaming value-chain providing a holistic set of turnkey technology solutions for multichannel B2B iGaming covering online and mobile gaming across all devices.
GroovePlay has a robust stable of games partners and is adding over 100 new games every month to the ever-expanding list of available titles, ranging from time-worn classics to the latest innovative games to reach the market.
This year Groove celebrates six years of service to operators and continues to deepen relationships with a host of stakeholders from the finest games studios like SmartSoft to payment providers and all points in-between.
Saba Chkheidze, Director of Partnerships at Smartsoft Gaming, said: “SmartSoft’s reputation continues to go from strength-to-strength and this partnership with Groove is evidence of how far we have come recently. Having access to Groove’s exceptional operator cluster is a privilege and we are sure it will spur additional growth in the weeks and months ahead.”
Yahale Meltzer, COO at Groove said: “The iGaming industry has been our sole focus and investment for the last 6 years. As specialists in online technology and supported by one of the strongest technical teams in the industry, we are delighted to bring SmartSoft on-board and to be part of the Groove growth journey.”
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Latest News
Scratch and Win: The UAE Lottery Releases Four New Scratch Cards

The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.
- Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
- Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
- House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
- Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.
Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.
The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.
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ITL recruits new Business Development Manager for France & Benelux

Innovative Technology (ITL) are delighted to welcome Stephane Bourdin as Business Development Manager. Stephane is based in Paris and is responsible for all ITL sales in France and The Benelux region. ITL are headquartered in the UK with several international offices and have two main divisions; cash validation equipment and age & identity biometric technology.
Commenting on his new position Stephane said, “I joined Innovative Technology at the end of April and am currently responsible for developing and strengthening our customer base in France, Belgium, the Netherlands, and Luxembourg. I manage business development and client relationships in the gaming, banking, and retail sectors.”
Welcoming Stephane to ITL, Thorsten Labusch, VP of Sales & Business Development said, “I would like to extend a warm welcome to Stephane. This region is important to our business and with his experience and local knowledge he is perfectly placed to communicate the benefits of implementing our solutions to potential customers. He is responsible for growing our presence in France & The Benelux for all our target sectors so his role is very wide-ranging. Stephane has worked in the cash validation industry for some time and already has in-depth knowledge of our solutions, and most importantly, he is familiar to many of our customers.”
Stephane added, “I’ve always worked in cash handling for automated machines (vending, ticketing, gaming), so for 27 years I’ve been part of this industry in one way or another! My background enables me to offer customers the most effective solutions and I’m really looking forward to seeing some successful installs throughout the region. Regarding our biometrics solutions, I am regularly in contact with Stephan Rosseneu from Bergens our dedicated Trading Partner for France, and together we aim to achieve the best possible results for our age estimation and facial recognition side on the business. I also look forward to working with Moneytronic, our biometrics Trading Partner for the Netherlands.”
Thorsten concluded, “Stephane has an impressive knowledge of the cash handling market and I look forward to working with him to extend our reach and maintain a secure and productive customer base for ITL.”
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Digitain Expands Its European Presence with New Malta Office

Digitain’s Malta office has become a key operational hub in the company’s European growth strategy, supporting its mission to strengthen partnerships and deliver localized, partner-first solutions.
Digitain, a global leader in sportsbook, casino and iGaming platform technologies, is proud to highlight the growing importance of its Malta office—now a central hub for commercial operations, regulatory engagement, and partner support across Europe.
Positioned in one of the world’s most respected iGaming jurisdictions, Digitain Malta serves as a central hub for commercial, compliance, and partner support functions, reinforcing the company’s dedication to serving regulated markets with agile, localized solutions.
Aida Vardanyan, CEO at Digitain Malta, commented: “Our Malta office is more than just a location—it’s a strategic hub for our European operations. It helps us stay closely connected with our European partners, better understand local needs, and provide more responsive support. Being based here allows us to build stronger relationships and deliver on our long-term vision of enhanced regional partnerships.”
Gil Soffer, Chief Commercial Officer at Digitain Malta, added: “Malta gives us a unique advantage, as it allows us to operate at the heart of Europe’s iGaming ecosystem. We’re closer to our partners and better positioned to support market-specific demands. It’s a practical step that strengthens both our day-to-day operations and long-term ambitions across Europe and beyond.”
Digitain’s Malta office also serves as a regional base for key executives and support staff, enabling the company to support existing partnerships more directly while exploring new business opportunities throughout Europe and beyond. The establishment of the Malta office further highlights Digitain’s commitment to regulated markets and its mission to deliver innovative, partner-centric technologies to partners worldwide.
The post Digitain Expands Its European Presence with New Malta Office appeared first on European Gaming Industry News.
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