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QIPCO BRITISH CHAMPIONS DAY TO ENJOY GLOBAL BROADCAST, INCLUDING FOX SPORTS US

World Pool betting on the day available in 20 countries
QIPCO British Champions Day at Ascot, the most valuable day’s horseracing in Britain, will enjoy unprecedented television exposure around the world on Saturday – with the season finale, featuring the world’s best racehorse Baaeed, available to watch in 150 territories.
With £4million in prize money up for grabs, and six world-class races, QIPCO British Champions Day is the Ultimate Raceday and will see the best horses, trainers and jockeys step out onto the hallowed turf for one final, thrilling showdown.
British Champions Series, working with Racecourse Media Group and its agency HBA Media, is delighted to have secured eight new broadcasters for 2022, including in previously uncharted territories such as India, South-East Asia, Scandinavia, Baltics, Western Europe, Eurasia, and China.
Thirty networks will showcase the day in every major continent, including some of the biggest names in sports broadcasting, such as Fox Sports (US), ESPN / Star+ in Latin America, SuperSport in Africa, Sony in India and the subcontinent, and Viaplay in Europe.
The race-day will also enjoy a sizeable shop window in Asia via Green Channel in Japan, and TVB, Cable TV, Now TV and the Hong Kong Jockey Club’s platforms in Hong Kong. Fourteen territories in Southeast Asia will be served courtesy of SPOTV, the OTT arm of Eclat (a full list of broadcasters is in the Notes to Editors).
Rod Street, Chief Executive of British Champions Series said, “Ahead of its 12th running, QIPCO British Champions Day has established itself as one of the world’s most prestigious race meetings, which includes four Group One races. We are delighted that its global broadcast reach continues to grow and that millions of viewers around the planet will enjoy some of the finest horseracing in the world.”
QIPCO British Champions Day will also be the focus of the betting world, with it being a World Pool event for the third year. Created by the Hong Kong Jockey Club, World Pool is a collaboration of over 20 pool betting operators from around the globe. The result is huge liquidity, and a multi-million pound betting experience for racing fans. World Pool is proving increasingly popular and generates a significant financial return for the best global racing.
Not only does World Pool help further internationalise the sport and shine the global spotlight on participating racecourses, but it also generates critical betting revenue and increased media rights for the underlying racing industry.
Alex Frost, Chief Executive of the UK Tote Group, said: “We’re delighted that QIPCO British Champions Day is a World Pool event for the third year and the cooperation between the UK Tote, the Hong Kong Jockey Club, Racecourse Media Group and Ascot Racecourse will once again ensure Tote customers benefit from a unique and exciting betting experience. Our recent innovations in the UK include Tote Guarantee and Tote+ which, when combined with the huge pools created by World Pool, have resulted in market leading value for racing fans. We very much hope all those passionate about the future of British racing will get behind the Tote offering, drive a strong pool and help showcase the sport on the global stage.”
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Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira

Online sports betting platform strengthens its commitment to national football
Betano, the leading online sports betting and gaming brand owned by Kaizen Gaming, and the Portuguese Football Federation (Federação Portuguesa de Futebol) announce a new partnership with Betano becoming the new title sponsor of the Supertaça Cândido de Oliveira.
Betano, which has been operating in the Portuguese market for six years, is a key player in the industry. With a strong global presence in football sponsorship, it now also strengthens its support for one of the main national football competitions.
The agreement takes effect immediately, meaning that this year’s edition of the competition – happening on July 31 at Estádio Algarve between Sporting CP and SL Benfica – will be called the Supertaça Cândido de Oliveira Betano.
For this match, the FPF and Betano are preparing a range of initiatives and activations focused on enhancing the fan experience and celebrating this special day.
João Medeiros Cardoso, Director of Marketing and New Business at the Portuguese Football Federation, said: “We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup. This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands. The Super Cup has become a standout moment for entertainment, and Betano aligns with this vision by bringing impactful and unique experiences to the fans.”
Ricardo Branquinho, Country Manager at Betano Portugal, adds: “We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its Title Sponsor, reinforcing our connection with the Portuguese Football Federation – an institution that plays a key role in the development and promotion of football in Portugal. This partnership symbolises not only the kick-off of the football season in Portugal but also our commitment to offering fans a premium experience, allowing them to enjoy this competition in an even more exciting and immersive way. We aim to continue elevating sports sponsorship in Portugal by bringing fans closer to the game they love.”
The post Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira appeared first on European Gaming Industry News.
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Scratch and Win: The UAE Lottery Releases Four New Scratch Cards

The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.
- Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
- Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
- House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
- Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.
Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.
The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.
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ITL recruits new Business Development Manager for France & Benelux

Innovative Technology (ITL) are delighted to welcome Stephane Bourdin as Business Development Manager. Stephane is based in Paris and is responsible for all ITL sales in France and The Benelux region. ITL are headquartered in the UK with several international offices and have two main divisions; cash validation equipment and age & identity biometric technology.
Commenting on his new position Stephane said, “I joined Innovative Technology at the end of April and am currently responsible for developing and strengthening our customer base in France, Belgium, the Netherlands, and Luxembourg. I manage business development and client relationships in the gaming, banking, and retail sectors.”
Welcoming Stephane to ITL, Thorsten Labusch, VP of Sales & Business Development said, “I would like to extend a warm welcome to Stephane. This region is important to our business and with his experience and local knowledge he is perfectly placed to communicate the benefits of implementing our solutions to potential customers. He is responsible for growing our presence in France & The Benelux for all our target sectors so his role is very wide-ranging. Stephane has worked in the cash validation industry for some time and already has in-depth knowledge of our solutions, and most importantly, he is familiar to many of our customers.”
Stephane added, “I’ve always worked in cash handling for automated machines (vending, ticketing, gaming), so for 27 years I’ve been part of this industry in one way or another! My background enables me to offer customers the most effective solutions and I’m really looking forward to seeing some successful installs throughout the region. Regarding our biometrics solutions, I am regularly in contact with Stephan Rosseneu from Bergens our dedicated Trading Partner for France, and together we aim to achieve the best possible results for our age estimation and facial recognition side on the business. I also look forward to working with Moneytronic, our biometrics Trading Partner for the Netherlands.”
Thorsten concluded, “Stephane has an impressive knowledge of the cash handling market and I look forward to working with him to extend our reach and maintain a secure and productive customer base for ITL.”
The post ITL recruits new Business Development Manager for France & Benelux appeared first on European Gaming Industry News.
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