OnAir Entertainment, the go-to provider of premium live casino content to operators in regulated markets, has unveiled plans to double its footprint and globalise its reach with a nationwide US studio rollout across 2023 and beyond.

The rapidly growing live casino supplier, that has launched in nine markets in just 10 months, has a strategy in place to launch in five regulated live casino US states with more to come pending legislation.

Since inception in 2021 OnAir Entertainment’s customer-first strategy has been to enter new markets that are experiencing significant customer demand with new licensing in North America creating a surge in the need for both classic and exclusive live casino content from major iGaming brands.

The OnAir Entertainmentᵀᴹ team has extensively researched the US and is preparing to enter several regulated states with a suite of localised and tailored content on a nationwide, state-by-state and bespoke operator basis.

OnAir Entertainmentᵀᴹ will offer a portfolio of high-quality and high-performance classic casino content games. Its ambitions are to offer games like Double zero roulette and traditional poker games, as well as innovative sports-themed content such as Card Matchup, a new, scalable, sports-themed, live table game focused on customer cross-sell. It also anticipates seeing games such as Dual Play, designed specifically for operators to cross-sell land-based services into online revenue streams.

The premium live casino content supplier has successfully launched an extensive range of high-performance products across a diverse range of global iGaming territories since launching last year, including most recently in Ontario, Canada where it has rapidly onboarded and integrated numerous brands and is already delivering exceptional results.

OnAir Entertainmentᵀᴹ US will be led by some of the industry’s most experienced live casino experts including Andres Rengifo, CEO, Simon Field, Chief Commercial Officer and Oliver Reid, Managing Director for the North Americas.

The senior team have significant experience building and managing studios and teams for suppliers such as Evolution in the US, Authentic Gaming and Net Entertainment.

Simon Field, Chief Commercial Officer, OnAir Entertainment, said: “Since 2021 we have built and delivered a significant portfolio of proven, differentiated live casino content with many of the world’s largest iGaming brands integrating our products, and delivered record results for our partners.

“OnAir Entertainmentᵀᴹ never stops innovating and we have a roadmap of classic, US market specific, state-of-the-art content that no other supplier in the industry can match.

“Our exceptional performance in Ontario proves that we are top of the league when it comes to live products for forward-thinking operators, and we expect our games to perform just as well in the US.”

Oliver Reid, Managing Director, Americas, OnAir Entertainment, added: “The team is perfectly positioned to lead the US live casino market with world-class solutions, content and experience of successful multi-studio and innovative game rollouts for the world’s biggest brands in US regulated markets and we can’t wait to execute our strategy.

“The US market is moving at a rapid pace so by partnering with OnAir Entertainmentᵀᴹ and integrating our proven products and technologies, we firmly believe US brands will be in the best hands possible.”