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ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS
- EngageCraft deliver unique fan engagement for RMG and Paddy Power through their ‘Touch Platform’.
- Delivering market leading engagement rates of 91%, data capture of 81% and Bet Now click through of over 35%
Horseracing’s Pick 5 game delivered by EngageCraft, and launched by Racecourse Media Group (RMG), in partnership with PaddyPower has yielded market leading results – including engagement rates of 91%.
The Pick 5 game, which launched for the Qatar Goodwood Festival, is available to play via Racing TV and Paddy Power’s websites and social media platforms.
The engagement was an immediate success reaching 440,000 unique users including the Goodwood and York Festivals and data capture of 81%.
29% of entrants opted into marketing with 24% selecting all 3 preferences that included marketing contact from Racing TV, Paddy Power and RMG racecourses for special offers, betting promotions, tips as well as ticket and hospitality offers.
Over 35% of players clicked the Bet Now button directly through to the Paddy Power website.
The Pick 5 game has continued to perform consistently since launch and there are further enhancements to the format already in development.
Due to the flexible and scalable nature of the platform, this is the first of a portfolio of dedicated horse racing Touch engagements being rolled out. The full portfolio includes predictors, video votes, quizzes and polls, and integrated automated data feeds, including race schedules, jockeys, trainers, form, silks, betting odds, and betslip ‘handoffs’ to bookmakers.
A spokesperson at Paddy Power, said “It’s been great to partner with RMG & EngageCraft in delivering Pick 5. Their ability to get this to market in such a short period has been quite impressive. The early engagement with Pick5 has surpassed our initial expectations, and we’re excited to see it grow”
Clive Cottrell, RMG Marketing Director, said: “We have been so impressed with EngageCraft and the Touch platform, that we were able to get a bespoke engagement live in just a few weeks. By collaborating with Paddy Power as our lead promoter of Paddy’s Pick 5 game, we have been able to drive some incredible volumes and engagement. Touch enables us to seamlessly create new games and widgets and we are looking forward to driving even more fan engagement for horse racing.”
Rupert Pratt, EngageCraft, Sales & Marketing Director commented: “We’re delighted with the performance of the Pick 5 engagement, which is consistent with what we are seeing across our other Touch campaigns. The flexible nature of Touch means we can quickly optimize and adapt engagements to ensure repeat engagement and success. We look forward to rolling out the portfolio of engagements for RMG and their partners and their continued success”.
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North Star Network acquires Soccernet.ng to strengthen Nigerian presence
North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.
Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.
A Strategic Move into Africa
The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.
Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:
“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”
Preserving Soccernet.ng’s Legacy
Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.
Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:
“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”
Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.
Expanding Global Reach
The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.
North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.
This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.
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GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
GamCare’s National Gambling Helpline received a record 55,228 calls and online chats from people experiencing gambling harm in 2023-24 – a 25% increase from the previous year – according to the charity’s Annual Report.
In a year marked by uncertainty over the future shape and structure of the gambling harms treatment sector following the previous government’s white paper on gambling reform, the charity continued to prioritise those at-risk of, or currently experiencing, gambling harm.
Of all calls and online chats that were responded to on GamCare’s Helpline in 2023/24, 41,070 (74%) were classed as supportive interventions. This includes supporting people with initial guidance and advice as well as delivering a seamless entry point into structured treatment services, with individuals completing treatment reporting a significant reduction in gambling-related distress and financial harm.
In March 2024, the Office for Health Improvement and Disparities published an assessment of the gambling treatment system, highlighting that 57% of individuals engaging in treatment were referred by the National Gambling Helpline. This underscores the Helpline’s critical role in connecting people to the support they need. Over 9,100 free treatment sessions were delivered in the year to April 2024, with an average of just 2.1 days’ wait from point of referral.
GamCare’s targeted programmes aimed at young people, women, and the criminal justice system provided training on how to spot the signs of harms and where to signpost into support for 10,344 professionals, and education for 53,324 young people, children and parents. The Women’s Programme, in partnership with organisations such as Refuge, trained 3,813 professionals to recognise and address gambling-related harm among women.
Margot Daly, Executive Chair of GamCare’s Board, says: “Throughout a challenging year and with heightened demand for our services, GamCare’s staff have got on with the job of preventing harm where possible and treating harm where necessary. While we expect important changes in the gambling harms landscape, we have been determined not to let this uncertainty affect our relentless focus on the people who really matter – those at-risk of or currently experiencing gambling harms.
“I would like to thank and pay tribute to our frontline staff who provide 24/7 support for all those at risk or in distress. I also want to thank GamCare’s senior executive team who have steered GamCare through a period of sustained change, and to my fellow trustees for their guidance, unwavering support and the time each has dedicated to ensuring that the charity stays on course and on mission.
“As we look ahead to how the future of the gambling harms sector is shaped, we are committed to working proactively with the NHS and other partners and commissioners to ensure that people are continually able to receive the right support at the right time.”
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