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Super Bowl stadium emerges as popular betting venue

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A GeoComply analysis of geolocation volumes in and around NFL stadiums shows that live events are natural meeting points for American sports fans who want to wager.

Over 66,000 geolocation checks were made from over 7,300 accounts at State Farm Stadium during the Arizona Cardinals home game against the Kansas City Chiefs on September 11.

The stadium, which will host Super Bowl LVII in February, is near the top of GeoComply’s analysis of transaction volumes coming from NFL stadiums. It will likely prove a betting bonanza as Arizona becomes the first regulated sports betting state to host the Super Bowl since PASPA was overturned in 2018.

GeoComply’s Chief Executive Officer Anna Sainsbury commented: “Seeing data from many of these games that shows more than 10 percent of NFL fans in stadiums are engaging with licensed sportsbooks is a clear win for states that choose to regulate sports betting. This wealth of data is so important for lawmakers and sports leagues to determine sports betting policies in their states and at their stadiums.”

Over the first two weeks of the NFL season, home opening games were played in the regulated states of Arizona, Colorado, Illinois, Louisiana, Michigan, New Jersey, New York, Pennsylvania and Tennessee.

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The Philadelphia Eagles’ Lincoln Financial Field was the busiest stadium during weeks one and two. Remarkably, even with only one other active NFL game to wager on, volumes skyrocketed to 76,400 – more than any stadium in the first two weeks of the season.

Even though Steeler nation didn’t keep pace with Eagles fans, their nearly 40,000 transactions in and around Acrisure Stadium on Sunday amounted to 28 percent of all activity for the city of Pittsburgh during the recorded time period.

Based on the data, bettors at the Ravens v. Jets game were more active at MetLife Stadium in week one than those at the same stadium for the Panthers v. Giants game in week two. Both teams played on a Sunday.

Over 44,300 geolocation checks were recorded in week one by 8,800 fans at the Jets game, but when the Giants returned to the Metlife Stadium this past weekend 38,800 checks were logged by 800 fewer fans (unique accounts).

Methodology: GeoComply captured geolocation data for the Stadium Home Opener Analysis from inside the stadiums and the surrounding parking lots to include tailgating. The data was collected from three hours before the kick-off of each game until four hours after kick-off (a total of seven hours). GeoComply has a unique view of the US online sports betting market as the trusted geolocation supplier for almost 100 percent of the country’s operators. Therefore its statistics provide a reliable overview and insight into the state of the industry.  

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

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Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

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Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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