eSports

Norwich City renews partnership with Bidstack

Published

3 years ago

September 22, 2022

Reading Time: 2 minutes

Norwich City are delighted to announce the renewal of their partnership with Bidstack, which will build on last season’s success following the launch of the club’s esports team.

Bidstack is an in-game advertising and content management platform. Its sophisticated technology allows partners to unlock gaming and esports for brands looking to seamlessly deliver advertisements into natural spaces within video games. Their solutions are utilised to create unique brand activations and as a pathway to next-generation fan engagement across their portfolio of video games.

During the 2021/22 season, Bidstack became the founding partner for 1J Esports (the club’s first-ever esports team) helping to establish Norwich City within the esports space, in what soon became an incredibly successful inaugural season, culminating in the Canaries being crowned 2021/22 ePremier League Champions.

Norwich City will continue to utilise Bidstack’s technology in this season’s 1J Esports content with the intention to further modernise the identity of the club and connect with every generation of fans. This will enable the 1J Esports team to deliver personalised messaging about the team to specific audiences and geographic locations about kit launches, event scheduling, giveaways and the broader 1J initiative within selected sporting titles across Bidstack’s portfolio of games.

Moving into the 2022/23 season, the club are delighted to continue their partnership with Bidstack and build on the previous collaboration.

The Bidstack brand will proudly adorn all 1J Esports teamwear and merchandise, selected items of which will be available for purchase via the official club shop soon. The branded teamwear will be worn by all 1J Esports players and creators throughout the season, providing unparalleled brand exposure within the FIFA esports scene and a clear affinity between the two brands for all supporters and viewers.

Jonathan Casbon, head of partnerships at Norwich City, is grateful for the support of Bidstack as the title partner of 1J Esports. He said: “Our journey into esports has been highly successful so far and super exciting with the ePremier League title win and amazing moments such as the Creators Game here at Carrow Road. The team at Bidstack have been behind us every step of the way and together we’re creating a really strong esports presence and developing innovative strategies for the growth of the team. We look forward to collaborating with Bidstack and sharing in more successful achievements as our partnership progresses.”

Of the new partnership, Alex Nunez, SVP, head of sports at Bidstack said: “This past season was an exciting evolution around our longstanding partnership with Norwich City where we had the opportunity to power an entirely new presence for the club in 1J. It also pushed us to re-imagine the traditional applications for our technology to align with the club’s innovative growth strategies across esports and gaming.

The immediate impact and lasting influence this team has generated at the core of the club and direction of our technology is remarkable – we’re incredibly proud to continue our journey together this season.”

eSports

FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025

Published

3 days ago

October 28, 2025

Niji Narayan

furia-pulls-off-the-reverse-sweep-to-win-thunderpick-world-championship-2025

Reading Time: < 1 minute

Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.

FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.

Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.

“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.

This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.

The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.

Betting

LEON Esports announces partnership with GamerLegion’s CS2 team

Published

1 week ago

October 23, 2025

Zoltan Tundik

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Reading Time: < 1 minute

LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:

LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

eSports

HAVIT Partners with Legendary Galatasaray Esports

Published

1 week ago

October 23, 2025

Niji Narayan

havit-partners-with-legendary-galatasaray-esports

Reading Time: < 1 minute

HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.

Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.

With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.

The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.