eSports
Game World and OKTO launch Romania’s first cashless-operated slot machines

Game World Romania, a leader in the entertainment industry in Romania, is rolling out OKTO’s cashless, mobile-first, responsible payments in its high-end Game World Bucharest Mall Vitan venue, the largest gambling hall in South-East Europe. The award-winning OKTO.WALLET payment app and platform are now available on the first set of slot machines and will gradually be available across all slot machines and electronic roulettes of the main venue, with further rollout across the entire Game World network to follow.
The new service introduced by Game World in the region is made possible thanks to OKTO’s expertise in e-money services and payment technologies for gaming operators and their customers. The rollout marks a significant step forward in the ongoing digital transformation of Romania’s entertainment industry, driving the adoption of digital payment solutions and providing customers with a secure, convenient, flexible, and affordable digital wallet to manage their funds at any time and from anywhere.
Simon Dorsen, OKTO CCO, says: “This is another major partnership and one that we are incredibly pleased to confirm with Game World, one of the most respected and recognized operators in the Romanian gaming market. OKTO views Romania as a core strategy territory and will seek to continue investing in the market.
We are glad to provide mobile-first cashless payment experiences in an extremely important and substantial market. OKTO.WALLET ticks a number of important boxes for operators, regulators, and players alike. Our solution is entirely software-driven, and because it provides a fast, smooth, and trouble-free digital experience, it connects with a younger adult demographic, which in turn will increase the level of consumer engagement, help to broaden the player base, and drive up gaming halls’ footfall.
Not only does the OKTO solution satisfy the exacting digital demands of today’s consumers, but it also satisfies the requirements set out by regulators in terms of safer gambling.”
“One of our main goals is to strengthen our leading position on the local market by constantly coming up with innovative actions in Romania and offering our customers the best entertainment experience and options to play, simply and easily”, says Attila Otto Török, Game World Romania Strategy Director.
“Everything we implement is based on the needs of our customers, offering them a wide range of options. It is no secret that the new generation of customers is looking for a fast, smooth and seamless digital experience. We are fully aligned with OKTO’s mission and values. OKTO’s market-leading digital payment solution enables us to offer seamless digital payment solutions that align with our responsible gaming commitments and compliance rules set by the authorities.”
OKTO.WALLET allows users to load credits directly from their mobile phones through the OKTO app to gaming machines, online or any other touchpoint and collect winnings straight into their OKTO account in real-time and in a secure and safe way. OKTO supports an easy, and fast mobile onboarding (KYC) while users can fund their account with multiple sources for free, like instant bank transfer, card-in and wire transfer. In addition, users can send and receive money from their friends for free while the OKTO app makes users’ life sweeter through rewards schemes.
Alongside, OKTO.WALLET is an open loop, giving players the freedom to move and use their funds as they wish instantly, while also as a universal wallet that has applications beyond gaming, consumers can make transactions anywhere.
Designed to protect the user and the operator and fully aligned with the modern requirements of gaming regulators, the wallet is fully equipped with a responsible gambling toolkit, incorporating all the major levels of safer gaming: age verification, gaming/betting limits, betting time-out period, P&L calculator, problem gambling helplines, aligned with social responsibility.
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Compliance Updates
BETBY JOINS ESIC AS OFFICIAL TIER 1 ANTI-CORRUPTION PARTNER

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The Esports Integrity Commission (ESIC) is pleased to welcome BETBY as its newest Tier 1 Anti-Corruption Partner. As a sportsbook solutions provider operating across global markets, BETBY’s collaboration with ESIC demonstrates a commitment to mitigating integrity risks within the esports ecosystem.
ESIC’s Anti-Corruption Supporter program brings together betting operators and key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Supporters play a vital role in safeguarding esports from threats such as match manipulation, betting fraud, and related integrity breaches by providing data and operational cooperation in ESIC’s monitoring and enforcement framework.
As part of its Tier 1 Anti-Corruption Partner role, BETBY will share critical insights with ESIC, enhancing the Commission’s capacity to identify and address potential risks in real time. BETBY’s cooperation strengthens ESIC’s ability to protect the integrity of competitions and reinforces BETBY’s alignment with global standards of transparency and accountability in esports betting operations.
By joining ESIC’s Anti-Corruption Supporter program, BETBY becomes part of a global network of operators and stakeholders working with ESIC to uphold fairness, credibility, and trust within the esports ecosystem. This collaboration highlights the shared industry responsibility to establish sustainable standards of integrity and ensure long-term confidence in the growth of esports and esports betting.
Stephen Hanna, CEO of ESIC, commented: “BETBY’s recognition as a Tier 1 Anti-Corruption Partner reflects a shared commitment to strengthening the integrity framework of the global esports ecosystem. ESIC’s Anti-Corruption Supporter program relies on the proactive cooperation of stakeholders like BETBY, whose data and operational insights contribute directly to our ability to identify and mitigate integrity threats. This cooperation is another important step towards ensuring that esports competitions remain fair, credible, and sustainable for all participants and stakeholders.”
Leonid Pertsovskiy, CEO at BETBY added: “Integrity has always been at the heart of BETBY’s values and vision. Esports is one of the fastest-growing sectors in our industry, and with that growth comes a responsibility to ensure it develops on a foundation of fairness, trust, and transparency. By joining forces with ESIC, we are not only supporting higher standards of governance in esports, but also reaffirming our dedication to creating a sustainable and ethical competitive environment. At BETBY, we believe that innovation and excellence can only thrive when they are built on integrity, and this partnership reflects our long-term commitment to the future of esports.”
The post BETBY JOINS ESIC AS OFFICIAL TIER 1 ANTI-CORRUPTION PARTNER appeared first on European Gaming Industry News.
BETER
BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier
BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.
Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.
“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.
“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.
“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.
Aquisitions/Mergers
GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
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