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Atlas-IAC unveils its automated tools & next generation “no-risk” sportsbook at SBC Summit Barcelona

Atlas-IAC, the leading sportsbook and PAM software developer, will make its debut at SBC Summit Barcelona, Europe’s premier sports betting and igaming summit, next week at the Catalan capital’s renowned Fira de Barcelona Montjuïc exhibition centre (20-22 September), where Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand E1.
Atlas-IAC will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.
Get in touch to book a meeting to discuss the full platform; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand E1, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.
Atlas-IAC’s next-generation sportsbook can also now be integrated as an iFrame on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this autumn’s relentless sporting schedule, including the forthcoming football World Cup.
Atlas-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.
Among Atlas’ assorted tailored solutions for European operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.
Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “After a stunning summer of sport, SBC Summit Barcelona brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this autumn – dominated, as ever, by the football World Cup (invariably a defining moment for revenue and new-account growth) but not forgetting many other sports, of course, like the T20 World Cup cricket, and the recently renewed NFL campaign stateside.
“Thanks to our progressive partnership with Atlas-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about Atlas-IAC’s automated technology and the benefits of our platform, just drop us a line, or pop by Stand E1 where my team and I look forward to welcoming you.
“Furthermore, should any operator or casino be looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution can now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.
“The idea behind it is mainly aimed at casino operators or other single product operators, especially ones that aren’t used to a sportsbook solution itself. For example, those who wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple concept is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, as I say, we’ll underwrite that.”
Sergei Efimenko, CEO of Atlas-IAC, added: “SBC Summit Barcelona is a must-attend event, and there’s a real momentum behind this year’s renewal at the revered Fira de Barcelona Montjuïc, particularly when all the challenges of the pandemic have created such a pent-up demand to reconnect in the real world. It’s fantastic to be back together. I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.
“As for our leading sportsbook platform, we’re supremely confident in the automation. Plus, we know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to offer that on a competitive revenue-share model for new partners.
“The Atlas-IAC team will be on Stand E1 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry. Nos vemos en Barcelona!”
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Europe
Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players

Reading Time: 2 minutes
Hölle Games, the Berlin-based video slots studio with a proud “Made in Germany” identity, has officially launched its content with StarCasino.nl, one of the Netherlands’ most recognised online casino brands. This partnership marks an important step in the company’s expansion into regulated European markets and introduces Dutch players to Hölle Games’ distinctive blend of classic slot design and innovative creativity.
With this integration, StarCasino.nl’s Dutch customers can now experience Hölle Games’ most popular titles, including Fruits, Reel Wolf and Hellish Seven. Known for their striking character artwork, immersive themes and high-quality audio-visual design, the games combine a nostalgic slot feel with modern entertainment value.
The collaboration between Hölle Games and StarCasino.nl is built on a shared commitment to safe, responsible, and regulated entertainment. For StarCasino.nl, the addition of Hölle Games’ content strengthens its mission to offer Dutch players both variety and quality, with a focus on memorable gameplay experiences.
Robert Lenzhofer, CEO of Hölle Games, commented: “We are thrilled to bring our games to the Netherlands in partnership with StarCasino.nl. Dutch players will now be able to enjoy our titles, which combine German craftsmanship, creative design and reliable performance. This launch highlights our focus on delivering entertainment in regulated European markets and reflects our growing momentum as a studio.”
A spokesperson for StarCasino.nl, Pieter van den Bos, Director at Starcasino, added: “At Starcasino we want to bring our customers the best that online slots have to offer. By adding Hölle Games to our library, we are enriching our portfolio with content that is fresh, visually distinctive and highly entertaining. We are confident that Dutch players will embrace these titles just as much as audiences in other European markets.”
The partnership underlines Hölle Games’ position as a rising force in the iGaming industry and confirms Starcasino’s dedication to offering its community access to leading international content. Together, both brands are set to deliver a more engaging and enjoyable experience for players across the Netherlands.
The post Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players appeared first on European Gaming Industry News.
AI
AI isn’t replacing creativity in gaming – it is democratising it

Reading Time: 3 minutes
Tom Smallwood, Chief Commercial Officer at OpenSlots
The growth of AI in the industry is a talking point you cannot ignore. From sceptics to those convinced it will have a big role to play, AI dominates discourse. However, it is widely accepted that it will play a significant role in product development. In our industry, the biggest misconception is that AI will replace creativity in game development. In my experience, it has the power to do the exact opposite. I’ve watched countless studios struggle with the same challenge of transforming creative vision into market-ready slot games without requiring a six-figure budget a six-month timeline only to fail to achieve distribution. Yet that’s exactly what the traditional route to market looks like now.
AI is removing the technical barriers that risk keeping creative minds locked out of our industry. At OpenSlots, we’re beginning to see firsthand how AI can help turn a game creator’s ‘napkin sketch’ into a playable prototype in a fraction of the time.
The hidden costs of traditional slot development
The harsh reality facing game creators today is staggering. Developing and distributing even a basic slot requires substantial budgets and months of specialised expertise. Factor in regulatory compliance, RNG certification, and multi-platform optimisation, and smaller studios face insurmountable barriers.
These costs aren’t just financial, they affect the creative output too. When a single game requires months of mathematical modelling, extensive asset creation, development and technical integration it is inevitable that innovation stagnates. Game developers tend to play it safe, but even then, they risk not getting any ‘airtime’ in the face of the overwhelming quantity of games released by larger studios. The result is a market flooded with similar games, from the same providers, while innovative ideas never see daylight.
The OpenSlots approach
At OpenSlots, we are building a platform aimed at non-technical professions in which every element of the development process is optimised. Our AI-powered system lets operators and game designers create professional slot games through an agentic interface and AI-powered game creation workflows all on a tried and trusted RGS. You describe your vision, say, a high-volatility Norse mythology theme with cascading reels, and OpenSlots, backed by human expertise, handles everything from the creation of your game design document to the game build itself. We even have an WYSIWYG editor prior to publishing.
Real democratisation means accessible innovation
True democratisation isn’t just about making existing processes slightly easier, it is about changing who can participate. When we enable game creators to describe their vision in natural language and watch AI generate playable prototypes, we’re not replacing human creativity, we’re amplifying it. The most successful implementations don’t replace human expertise, they eliminate tedious and costly tasks that prevent creative professionals from focusing on innovation. This is as true for an operator as a studio. We do not see AI as a magic wand, to make everything easy, especially in a highly regulated industry. However, it is an enabler that can create a certain originality and independence for B2Cs and a voice to smaller game design studios.
Why this matters now
The timing for this transformation couldn’t be more critical. The slots market generates over half of total casino revenue, with operators facing pressure to deliver personalised, engaging content at speed. As mobile gaming dominates consumer spending and competition grows, the traditional development model can’t keep pace with market demands.
This creates an opportunity for platforms that can democratise game creation while maintaining quality and compliance. The industry needs solutions that allow rapid iteration and testing, branded content creation, and market-specific customisation, all without the costs that have historically limited who can participate in game development.
Building the future of game creation
The winners in this transformation won’t be the companies with the most advanced AI algorithms. They will be the ones who best understand how to apply AI practically to real challenges.
The future belongs to platforms that combine industry knowledge with cutting-edge AI capabilities. It’s not about auto-generating second rate game assets, just to for the sake of speed and cost, but leveraging the power of AI to amplify human expertise and give the chance for innovation. In many ways we are giving people the chance to make mistakes. And that, of course, is how we grow.
The question isn’t whether AI will transform gaming development. It’s whether we allow the broader ecosystem be part of that transformation or left behind by it.
The post AI isn’t replacing creativity in gaming – it is democratising it appeared first on European Gaming Industry News.
Aerobet
Bet on Games Presents Its Gaming Universe

Reading Time: 2 minutes
Bet on Games announces the expansion of its very own gaming ecosystem—positioned as a true “universe of games.” With a single API, operators gain access to more than a hundred titles across multiple genres: crash games, slots, lotteries, and hybrid formats. Each game is presented as a unique “planet” with its own character and dynamics, giving operators a broad spectrum of content and players a diverse gaming journey.
At the heart of this universe lie crash games—the driving force behind today’s industry growth.
- Aerobet is all about takeoff and risk. Players place their bets before launch, and as the airplane climbs, the multiplier rises. The challenge is to cash out before the plane disappears from the screen. Its simple mechanic, built around an ever-increasing multiplier, makes every round unpredictable and full of suspense.
- BarioJet takes players into an arcade-style adventure. Here, the hero with a jetpack keeps flying higher while the multiplier grows each second. The task is to secure the winnings before the character soars away. The fast pace and transparent mechanics turn every session into a thrilling test of reflexes.
In the slots category, Bet on Games continues to build on classic formats. A standout example is Monkey Magic 2: Choice—a 6-reel slot inspired by mythology. With its striking visual style and bonus features, it has become one of the central planets in the Bet on Games universe.
Key advantages of Bet on Games:
- Single API for seamless integration
- 100+ titles in the portfolio
- Familiar mechanics in a fresh format
- Bonus features and in-game enhancements
- Modern visuals and adaptive design
In this way, Bet on Games offers not just standalone products but an entire ecosystem—a universe where every game is part of a greater whole. For operators, this means streamlined integration and stronger player engagement. For players, it’s the constant thrill of discovering new worlds.
And the Bet on Games universe is still expanding—with new “planets” and ever-fresh gaming experiences on the horizon.
The post Bet on Games Presents Its Gaming Universe appeared first on European Gaming Industry News.
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