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Atlas-IAC unveils its automated tools & next generation “no-risk” sportsbook at SBC Summit Barcelona
Atlas-IAC, the leading sportsbook and PAM software developer, will make its debut at SBC Summit Barcelona, Europe’s premier sports betting and igaming summit, next week at the Catalan capital’s renowned Fira de Barcelona Montjuïc exhibition centre (20-22 September), where Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand E1.
Atlas-IAC will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.
Get in touch to book a meeting to discuss the full platform; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand E1, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.
Atlas-IAC’s next-generation sportsbook can also now be integrated as an iFrame on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this autumn’s relentless sporting schedule, including the forthcoming football World Cup.
Atlas-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.
Among Atlas’ assorted tailored solutions for European operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.
Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “After a stunning summer of sport, SBC Summit Barcelona brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this autumn – dominated, as ever, by the football World Cup (invariably a defining moment for revenue and new-account growth) but not forgetting many other sports, of course, like the T20 World Cup cricket, and the recently renewed NFL campaign stateside.
“Thanks to our progressive partnership with Atlas-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about Atlas-IAC’s automated technology and the benefits of our platform, just drop us a line, or pop by Stand E1 where my team and I look forward to welcoming you.
“Furthermore, should any operator or casino be looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution can now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.
“The idea behind it is mainly aimed at casino operators or other single product operators, especially ones that aren’t used to a sportsbook solution itself. For example, those who wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple concept is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, as I say, we’ll underwrite that.”
Sergei Efimenko, CEO of Atlas-IAC, added: “SBC Summit Barcelona is a must-attend event, and there’s a real momentum behind this year’s renewal at the revered Fira de Barcelona Montjuïc, particularly when all the challenges of the pandemic have created such a pent-up demand to reconnect in the real world. It’s fantastic to be back together. I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.
“As for our leading sportsbook platform, we’re supremely confident in the automation. Plus, we know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to offer that on a competitive revenue-share model for new partners.
“The Atlas-IAC team will be on Stand E1 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry. Nos vemos en Barcelona!”
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Play’n GO unveils Banana Rush, a character-first slot where a banana-fixated Gorilla rallies his misfit crew in a lush, bouncy rainforest.
Banana Rush sets a playful pace from the off. The bamboo-framed reels host our Gorilla and his merry band – a smirking monkey, a wise blue parrot, a toothy gator and a day-dreaming hippo – with baskets bulging with fruit dotted around the canopy. It’s a bright, cartoon-rich world that builds momentum as the team hustles to stack those golden snacks. Players who enjoy light-hearted, character-driven slots will feel right at home here.
Beneath the humour sits a clear, pick-up-and-play structure designed for easy entry and steady rhythm. Banana Rush is a 5×3 video slot with 10 fixed paylines that pay left to right – simple to understand, quick to follow, and ideal for anyone who prefers action led by theme and characters rather than complexity.
Narratively, Banana Rush is all about cause-and-effect chaos. Bananas tumble in, the Gorilla swoops to scoop them up, and the jungle perks up as the crew joins the forage. The more fruit they corral, the livelier the scene becomes – a neat comedic loop that mirrors the game’s pace without needing heavy jargon. It’s playful, it’s snack-obsessed, and it never loses sight of the cast’s personality.
Fans of Play’n GO’s brighter animal-led comedies will recognise the studio’s knack for expressive frames, crisp UI and family-friendly humour. Banana Rush leans into that signature style, offering a colourful escape where the goal is simple: keep the fruit flowing and enjoy the Gorilla’s antics with his jungle pals.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Banana Rush is our love letter to character-driven fun – a feel-good slice of jungle slapstick where a banana-hungry Gorilla steals the show while the whole crew cheers him on.”
Banana Rush is here – a bright, breezy crowd-pleaser for players who like their slots brimming with personality and colour.
The post Banana Rush brings a cheeky jungle caper appeared first on European Gaming Industry News.
Fast Track
Fast Track Celebrates Fourth Consecutive Great Place to Work® Certification, Maintaining High-Trust Workplace
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Fast Track, a leading SaaS technology company, has been certified by Great Place to Work® for the fourth consecutive year, achieving an exceptional 91% Trust Index score based on feedback from all employees participating in this year’s Great Place to Work Survey. This remarkable result places Fast Track among the world’s best employers and reflects the company’s unwavering commitment to maintaining a high-trust workplace.
“Fast Track is fundamentally a culture-centric business, and our employees remain the driving force behind everything we achieve,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “Reaching a 91% Trust Index while navigating another year of rapid growth demonstrates our dedication to fostering an exceptional and resilient organisational culture. Achieving this certification for the fourth year running reaffirms my belief in developing leaders from within and empowering our teams to thrive in an environment built on trust, transparency, and continuous growth.”
The 91% Trust Index represents a significant milestone, placing Fast Track among the top tier of certified workplaces globally. Research by Great Place to Work® shows that sustaining high employee trust during periods of rapid expansion is exceptionally rare, as growing organisations often face challenges maintaining a consistent culture as they scale.
“Our fourth Great Place to Work certification reflects our relentless dedication to being a world-class employer that attracts and retains exceptional talent, but also our belief that trust is what enables us to move fast and succeed,” said Jenny Arnell, Chief People Officer at Fast Track. **
“High-trust workplaces are more productive, energised and resilient – they experience less stress, fewer sick days, and lower burnout. In a highly agile environment like ours, where uncertainty is constant, trust becomes the foundation that allows people to take ownership, collaborate with confidence, and adapt quickly. As we continue to scale the company and its culture, our focus will be on deepening alignment across the team around how we work, who does the work, when and where it’s done, and how it’s valued. Maintaining this level of trust is what will keep us moving forward together.”
This achievement stands out not only for Fast Track’s continued growth across its offices in Malta, Spain and Sweden, but for the company’s ability to sustain a culture where trust, collaboration, and accountability remain as strong as ever, proving that scaling and staying people-centred can go hand in hand.
“Earning Great Place to Work certification for the fourth consecutive year, especially with a 91% Trust Index during such significant growth, truly sets Fast Track apart in the technology sector,” said Linda Löfman, Senior Consultant at Great Place to Work®*. “This level of employee trust and satisfaction during expansion demonstrates exceptional leadership and a genuine commitment to workplace culture. Fast Track’s consistent focus on fairness, transparency, and developing talent from within continues to make them a standout employer in the industry.”*
The Great Place to Work® certification is based entirely on employee feedback, making it one of the most credible workplace recognitions globally. Fast Track’s sustained performance across four years — culminating in this record-breaking Trust Index — reinforces its position as an employer of choice in the global technology industry.
As Fast Track continues to grow, the company remains deeply committed to nurturing its world-class culture while expanding its innovative SaaS solutions to new markets.
The post Fast Track Celebrates Fourth Consecutive Great Place to Work® Certification, Maintaining High-Trust Workplace appeared first on European Gaming Industry News.
Groove
In, Out, Shake It All About: Groove Technologies and InOut Games Partner to Rattle the iGaming Cage
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Groove Technologies, the powerhouse aggregator renowned for its elite content portfolio, today announced a strategic distribution partnership with breakout studio InOut Games, the creative force behind the viral sensation Chicken Road. This move integrates InOut Games’ innovative content directly into Groove’s vast ecosystem, providing its global operator network with access to one of the industry’s most talked-about new providers.
This partnership arrives as InOut Games makes its highly anticipated leap into the slot market with Chicken Royal. Inspired by the iconic crash game that captivated a global audience, this new slot transports the beloved chicken into a dynamic, feature-rich format. Designed to engage both seasoned slot players and fans of the original, Chicken Royal marks a pivotal “in” for the studio, expanding its portfolio beyond crash mechanics and signaling its commitment to versatile, high-impact entertainment.
With the addition of InOut Games, Groove’s entertainment ecosystem now blankets over 150 top-tier game providers. Operators worldwide, connected via Groove’s single, streamlined API, will gain immediate access to a catalogue renowned for its fast-paced thrills and unmatched player engagement.
This partnership is a direct reflection of Groove’s strategy to identify and distribute the content that defines the next wave of player preferences.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Our mission is to keep our partners on the cutting edge, and InOut Games represents exactly the kind of innovative talent that moves the needle. This partnership isn’t just about adding games; it’s about injecting our ecosystem with a unique energy that drives retention and revenue.”
Groove’s enterprise-grade platform, equipped with advanced player engagement tools and real-time analytics, ensures that titles from studios like InOut Games achieve maximum visibility and profitability from day one.
“We are confident this partnership will catapult us to an entirely new level of distribution,” said Vladislav Snak, CEO of InOut Games. “Groove’s reach and technological prowess are the perfect accelerants for our growth as we roll out our expanded portfolio.”
Yahale Meltzer, Co-Founder and COO at Groove, added: “The ‘In’ and ‘Out’ of success in this industry is having the right content with the right partners. With InOut Games, we’re not just bringing a studio in; we’re helping to phase out the ordinary. Their bold transition into slots is a game-changer, and through our platform, that change will resonate across the entire operator landscape.”
The post In, Out, Shake It All About: Groove Technologies and InOut Games Partner to Rattle the iGaming Cage appeared first on European Gaming Industry News.
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