Africa

Forex giant Deriv partners with MiFinity for payment expansion

Published

3 years ago

September 16, 2022

MiFinity is pleased to announce its partnership with online trading service provider, Deriv. With a focus on the African and LATAM markets, MiFinity’s eWallet is now used by Deriv traders to deposit and withdraw funds from their accounts.

Paul Kavanagh, CEO at MiFinity, said: “At MiFinity we share many of the same values as Deriv, such as delivering the best customer experience and giving customers more control over their money and offering super-low fees and no hidden costs. So, we’re excited to provide Deriv’s traders with the option to use their MiFinity eWallet on the platform. That way, they can spend more on what they want and less on transaction fees.”

Derek Smith, Head of Payments and Marketing at Deriv added: “We’re always looking for ways to improve the user experience for our traders. Making a deposit or withdrawal easily is key to that experience. MiFinity offers a simple solution, supports multiple currencies, languages and local payment methods, so it’s a great addition to our cashier in our target markets.”

The MiFinity eWallet is integrated with over 40 local payment methods, is available in 17 currencies and supports 20 languages. Deriv traders can choose their MiFinity eWallet directly in Deriv’s cashier and complete a transaction without navigating away from Deriv’s site. Utilising the MiFinity iFrame, the customer experience is localised for the trader, improving conversion rates and reducing friction in the payment journey.
With MiFinity, Deriv will be able to increase its footprint in strategic markets, especially in LATAM, where MiFinity offers a wide range of alternative payment methods for this region.

European Gaming Congress 2024 (Warsaw, Poland)

Paul Kavanagh commented: “Localisation is fundamental for customer acquisition in markets like LATAM and Africa. Suppose you don’t offer the customer’s preferred payment method. In that case, you simply will not be able to convert them because many of the conventional, global payment methods are unavailable or widely used in those markets. Our eWallet removes this conversion barrier. Traders can deposit funds in their MiFinity eWallet using various alternative payment methods and transact in the Deriv platform using this method.”

Africa

Racing1 is exhibiting for the first time at the Grand Prix D’Afrique

Published

10 hours ago

September 12, 2025

George Miller

racing1-is-exhibiting-for-the-first-time-at-the-grand-prix-d’afrique

Reading Time: 2 minutes

Full-service hub, uniting four content leaders of racing in 1/ST CONTENT, ARC, RMG and Tabcorp, is set to reinforce its existing racing alliance with SOREC at key Casablanca summit

Racing1, the brand name for the newly formed Strategic Alliance between 1/ST CONTENT, Arena Racing Company (ARC), Racecourse Media Group (RMG) and Tabcorp, is making its conference debut at the Grand Prix D’Afrique (11-13 September, Casablanca), thanks to its partners at SOREC (Société Royale d’Encouragement du Cheval).

The Grand Prix D’Afrique (GPA) has quickly become a must-attend annual event for African lotteries, organized by SOREC and run in conjunction with the African Lotteries Association (ALA). After three successful editions in Marrakesh, the GPA has now moved to Casablanca, Morocco’s economic capital, for this upcoming renewal.

Racing1’s compelling daily timetable of engaging racing action from around the world (UK, North and South America, Turkey, Morocco, Australia, New Zealand and South Africa) boasts a 24/7 chronology to seamlessly complement any lottery or sportsbook programme across any time-zone, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.

Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their combined expertise to deliver targeted, localised solutions that appeal to assorted audiences, whether they’re already familiar with racing, or new to the sport and in need of more educational content.

Simon Fraser, spokesperson for Racing1, said: “It’s great to welcome industry delegates to our new stand, where we are demonstrating how Racing1 has conveniently crystallised a once-entangled worldwide web of racing rights into one package, enabling simpler consumption which is crucial in emerging markets.

“Via Racing1’s subsidiary product, Racing1 Markets, we can also demonstrate our one-stop-shop 24/7 racing solution, available in one simple contract and integration via our new iFrame, or existing API solution.

“Racing can be complicated, particularly for those unfamiliar with the space, and a key driver behind Racing1 is to simplify integration and contractual efforts for customers, whilst offering a fully outsourced 24/7 industry-leading offering direct to platforms and operators. It also signals Racing1’s wider intent to return better value to racing’s key stakeholders through more international deals, not merely through the domestic operators where racing is seen as a more traditionally consumed sport.

“Stop by our stand to see how Racing1 benefits consumers and operators alike – with a complete racing package via one contract and one integration.”

The post Racing1 is exhibiting for the first time at the Grand Prix D’Afrique appeared first on European Gaming Industry News.

Africa

BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

Published

1 day ago

September 11, 2025

Niji Narayan

betking-renews-ikorodu-city-fc-partnership-for-2025/26-npfl-season

Reading Time: < 1 minute

BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

Africa

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

Published

2 days ago

September 10, 2025

George Miller

Reading Time: < 1 minute

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.

Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.

SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.

Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”

Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”

The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.