Africa
Forex giant Deriv partners with MiFinity for payment expansion
MiFinity is pleased to announce its partnership with online trading service provider, Deriv. With a focus on the African and LATAM markets, MiFinity’s eWallet is now used by Deriv traders to deposit and withdraw funds from their accounts.
Paul Kavanagh, CEO at MiFinity, said: “At MiFinity we share many of the same values as Deriv, such as delivering the best customer experience and giving customers more control over their money and offering super-low fees and no hidden costs. So, we’re excited to provide Deriv’s traders with the option to use their MiFinity eWallet on the platform. That way, they can spend more on what they want and less on transaction fees.”
Derek Smith, Head of Payments and Marketing at Deriv added: “We’re always looking for ways to improve the user experience for our traders. Making a deposit or withdrawal easily is key to that experience. MiFinity offers a simple solution, supports multiple currencies, languages and local payment methods, so it’s a great addition to our cashier in our target markets.”
The MiFinity eWallet is integrated with over 40 local payment methods, is available in 17 currencies and supports 20 languages. Deriv traders can choose their MiFinity eWallet directly in Deriv’s cashier and complete a transaction without navigating away from Deriv’s site. Utilising the MiFinity iFrame, the customer experience is localised for the trader, improving conversion rates and reducing friction in the payment journey.
With MiFinity, Deriv will be able to increase its footprint in strategic markets, especially in LATAM, where MiFinity offers a wide range of alternative payment methods for this region.
Paul Kavanagh commented: “Localisation is fundamental for customer acquisition in markets like LATAM and Africa. Suppose you don’t offer the customer’s preferred payment method. In that case, you simply will not be able to convert them because many of the conventional, global payment methods are unavailable or widely used in those markets. Our eWallet removes this conversion barrier. Traders can deposit funds in their MiFinity eWallet using various alternative payment methods and transact in the Deriv platform using this method.”
Powered by WPeMatico
Reading Time: 2 minutes
Logifuture-powered Bet9ja releases Moses Itauma mini-series ahead of Jermaine Franklin fight
-
Nigeria’s leading sportsbook to provide fans with exclusive behind-the-scenes access
-
Logifuture-powered Bet9ja announced sponsorship deal with Itauma in August
-
Bet9ja social media followers grew by more than 10% to 3.1m since Itauma partnership
-
Unbeaten Itauma due to fight Franklin in Manchester in January
Bet9ja, Nigeria’s leading sportsbook, powered by Logifuture, has launched a series of videos, giving boxing fans exclusive access to brand ambassador Moses Itauma as he prepares for his next fight.
Itauma, an unbeaten British Heavyweight of Nigerian descent, became an ambassador for Logifuture-powered Bet9ja in August this year.
Since then, Bet9ja has been given unprecedented access to Itauma’s camp, including his preparation for his victory over Dillian White, which took his professional record to 13 wins, with 11 by knockout.
Bet9ja x Moses Itauma: The Homecoming is being released in four parts, with the first available on Bet9ja’s YouTube channel today.
Watch: Moses Itauma Homecoming Episode 1 will premiere on YouTube at 10am GMT on Monday, December 1: https://www.youtube.com/shorts/Y9Lx9MLlnnA
The series features footage from Itauma’s visit to Lagos, Nigeria in October – a trip supported by Logifuture and Bet9ja.
Arriving on a Bet9ja-branded private jet, Itauma was greeted by fans at Lagos airport, before attending the Bet9ja sponsored Chaos In The Ring boxing event in the city.
The following day saw Itauma join a sparring session with promising boxers at a local boxing gym before attending a Bet9ja retail outlet and hosting a party with notable guests from Nigerian music, arts and politics.
The number of followers across Bet9ja’s social channels have grown more than 10% since the partnership with Itauma was officially announced and now stands at more than 3.1 million.
Itauma is now back in camp preparing to face American opponent Jermain Franklin in Manchester on January 24.
Itauma said: “It was an immensely proud moment to return to the place of my father’s birth and the reception I received from everyone in Lagos was truly humbling.
“I am extremely proud of my heritage and I cannot say enough thanks to everyone for such a warm welcome and messages of support that I will take with me into my next fight in January.”
Bet9ja is powered by Logifuture, a leading provider of iGaming products and services, including Simulate, Zoom Soccer and Swipe Games.
Logifuture CMO Ben Cove said: “We are thrilled to be able to give fans unprecedented access to Moses through the Bet9ja x Moses Itauma: The Homecoming series and contribute to the excitement as he prepares for his next challenge against Jermaine Franklin.
“When we partnered with Moses, we knew we were backing an extraordinary talent destined to make his mark on world boxing. But beyond his ability in the ring, his connection to Nigeria and his pride in that heritage make him a perfect fit for Bet9ja.
“Moses embodies the energy, resilience and ambition that define Nigerian sport and culture. Seeing him return to Lagos and receive such a heartfelt welcome from fans shows exactly why this partnership matters – to him, to Bet9ja and to the millions who follow his journey.
“We’re proud to stand beside Moses as he continues to inspire and build his legacy, both in the ring and across the wider sporting community.”
The post Logifuture-powered Bet9ja releases Moses Itauma mini-series ahead of Jermaine Franklin fight appeared first on European Gaming Industry News.
Reading Time: 3 minutes
Nigerian operator unveils fresh suite of games via new integration with leading emerging-markets aggregator
GinjaBet, a rapidly growing Nigerian operator, is now firmly established with an extensive portfolio of casino content delivered through its integration with QTech Games, the leading game aggregator for emerging markets across Africa.
GinjaBet is a rising-star challenger brand with big plans for the Nigeria market and beyond. As this market coalesces, customers are increasingly demanding experiences that are not only functional but also convenient to use, and personalised to their preferred betting patterns. In this regard, QTech Games and GinjaBet have aligned their complementary skills to deliver a simplified betting experience and optimised user journey across casino, thanks to an adaptable range of content that is both locally authentic and appealing to the next generation of players.
This collaboration will also explore new cross-sell opportunities between sportsbook and casino, with next summer’s football World Cup on the horizon, always a key acquisition and retention driver for global sportsbooks, but above all in Africa where soccer is king.
GinjaBet’s UI has been optimised for mobile-first play, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording operators the fastest integration available, backed by reliable performance and customer support, localised for every region across Africa. By leveraging QTech’s wider global expertise, GinjaBet enjoyed a seamless casino launch, and is now well-positioned to sustain its rapid growth in the near future with a casino product that rides on a scalable and robust framework. This project has also been carefully curated to responsibly track Nigerian player proclivities.
Ekaterina Mayorova, QTech Games’ Head of Region for Africa, said: “We’re thrilled to already be live in Nigeria with GinjaBet, a dynamic brand that is picking up some irresistible momentum in a competitive marketplace. We’re proud to put our shoulder to the wheel of their ambitions, affording GinjaBet the ability to scale their casino content with more localised games and product developments.
“QTech Games has placed a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to open a flexible gateway to success in the Nigerian betting environment. With its mobile-first penetration, comparatively mature smartphone adoption rates and ramping digital economy, Nigeria remains one of Africa’s largest economies, and GinjaBet’s recent growth only underscores the opportunity.
“And we have a suite of other product improvements designed to keep our partners ahead of their rivals in a region where no leadership position can be taken for granted. In addition, our proprietary tech means we’re the only aggregator which is not just showcasing fantastic games but also adding engaging features (such as our AI-driven recommendation engine, QTech Play, alongside other tournament and progressive-jackpot elements) to bolster QTech’s vantage point across the African landscape. We’re constantly adding new content to the platform, prioritising suppliers that deliver unique and localised content, including games which solve familiar local challenges to engagement, such as handset quality limitations, restricted access to fast networks, or high data costs.”
Joe Richa, Ginjabet CEO, added: “GinjaBet is committed to a conscious strategy of harnessing world-class technology and local Nigerian culture. This partnership with QTech is an organic extension of that approach across our stunning new casino suite which showcases globally recognised games, ably supported by specialised content, culturally pertinent promotions, and a tone of voice pitched to connect with younger Nigerian demographics.
“We’re a fast-moving Nigerian brand, focused on delivering specialised, reliable, and entertaining gaming experiences tailored to African markets, driving innovation through responsible gaming and operational efficiency. Our dynamic growth since launch in 2025 has already been hugely encouraging, but QTech’s flexible platform ecosystem has now put us in a position where we can plan for the future with confidence across casino and sportsbook, particularly with the World Cup upcoming fast.”
The post GinjaBet goes live with QTech Games casino content in Nigeria appeared first on European Gaming Industry News.
Reading Time: < 1 minute
Booming Games is thrilled to announce a significant milestone in its growth journey through a strategic partnership with the leading African operator, SportPesa. This collaboration marks a pivotal step forward in Booming Games’ mission to expand its footprint in the African gaming market.
As a result of this partnership, Booming Games’ high-quality slots are now seamlessly integrated into SportPesa’s platform, enabling players across Africa to access an array of top-performing titles.
Notable games include fan favourites such as ‘Burning Classic’, ‘Gold Gold Gold’, ‘TNT Bonanza’, and ‘Cash Pig’. Additionally, SportPesa’s players will now have access to Booming Games’ diverse portfolio, featuring exciting games like ‘Ronaldinho Spins’, ‘Power of the Vikings’ and ‘Buffalo Hold and Win’.
This collaboration underscores SportPesa’s commitment to growth and innovation, as well as its strategic focus on fostering robust partnerships to achieve new heights in the global gaming industry with partners such as Booming Games.
Solomon Godwin, Head of Africa at Booming Games, expressed his enthusiasm: “We’re delighted to continue our expansion in the African betting markets, and SportPesa’s strong and trusted brand will only enhance these possibilities. Our slot offerings are as wide-ranging as they are high quality, providing exceptional entertainment and sustainability for their customers. We believe we can offer real value to African players.”
Paul Wilson, Senior Product Manager at SportPesa, added: “We are very happy with the new partnership with Booming Games. Offering their immersive, dynamic, and vibrant games to our customers in Kenya, Sportpesa Tanzania, and around the globe on our platform is exciting. Booming Games’ titles will be a great addition to our market-leading casino lobby, and I’m sure our customers will enjoy playing them.”
The post Booming Games and SportPesa forge strategic partnership to elevate the African gaming market appeared first on European Gaming Industry News.
-
Latest News4 days agoBoomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
-
Fernando Di Carlo CEO of Yellow Elephant Studios4 days ago
SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Balkans7 days agoBragg Gaming Wins Online Platform of the Year at BEGE Awards 2025
-
Latest News4 days ago
LoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential
-
Latest News3 days ago
Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine
-
Alyona Suvorova3 days ago
Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine
-
Boomerang Partners4 days ago
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
-
Big Game Fishing Christmas Catch7 days ago
Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch
