Baltics
International on-line gaming company TonyBet launches operations in Latvia after EUR 1.5 million investment
The international on-line gaming company TonyBet has entered the Latvian market, having invested 1.5 million euros to start operations and created a new, modern internet platform tonybet.lv. TonyBet will differentiate itself precisely because of its focus on football, offering to bet on and support your favorite football teams both locally and around the world. Furthermore, TonyBet will differ with innovative technology solutions – the technological solutions for all countries of operation of TonyBet are developed by the international company SoftLabs, some of whose specialists also work in Riga.
In Latvia, TonyBet offers a full range of interactive entertainment products – sports totalizator (betting), on-line casino, live casino and online sports betting. TonyBet will pay special attention to football and various entertainment events, for example, TonyBet will offer special bets for the 2022 FIFA World Cup.
“Although there is considerable competition in this sector in Latvia, I am sure that there is still room in the market for a strong, international player with a different platform and a great range of football-focused products. We have already started negotiations with the leading football organizations in Latvia about launching cooperation. We will take special care to provide players with not only an exciting and innovative gaming experience, but also that the services provided are offered in a responsible manner and environment. TonyBet has promoted the principles of responsible gaming in other countries where it operates, and in Latvia we will stand up for the protection of customers’ rights and the reduction of potential risks involving on-line gaming. Since the beginning of our operation in Latvia, we have become a member of the Latvian Interactive Gambling Association, or LIAB, and have introduced all the necessary tools for responsible gaming,” says Valters Rozmanis, Chief Executive Officer of TonyBet in Latvia.
TonyBet’s aim is to become the world’s leading provider of high-quality sports betting and iGaming entertainment, and TonyBet has already received online gaming licenses in several countries – Great Britain, Canada, Spain, Estonia, Latvia, Malta. Currently, more than 70 employees work in the offices of TonyBet in Riga, Tallinn, Ceuta, Madrid, Malta and Gibraltar, and it is planned to increase the team by several times in the next 2-3 years.
“Currently, the development focus of TonyBet is on the Baltic States, Spain and Great Britain, and we are really pleased to start our operations in Latvia. For players in Latvia, we are committed to providing safe, secure, innovative and exciting online gaming. We will adopt our 11-year international experience and best practices regarding the protection of players from possible risks created by the industry, and we will also implement them in Latvia, for example, through Neccton, which is an innovative, digital solution created in Austria to promote customer protection,” says Victors Troicins, Chief Executive Officer of TonyBet Group.
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Baltic & Nordics Gaming Awards 2026
Nominations Now Open for the HIPTHER Baltic & Nordics Gaming Awards 2026
Recognising Excellence Across the Baltics & Nordics
The spotlight is officially on!
HIPTHER has opened nominations for the Baltic & Nordics Gaming Awards 2026, the region’s defining celebration of innovation, leadership, and operational excellence across the gaming and technology ecosystem.
From pioneering operators and cutting-edge suppliers to infrastructure leaders and visionary individuals, the awards honour the companies and people shaping the future of regulated gaming across the Baltic and Nordic regions.
And this year, the journey culminates on a single stage.
Winners will be revealed on 2 June 2026 in Tallinn, during the prestigious Awards Ceremony & Closing Party of HIPTHER Baltic & Nordics: Tallinn — the grand finale of the HIPTHER Baltics 2026 conference series.
One region. One stage. One official awards night.
Key Dates to Remember
- Nomination period: 18 February – 12 April 2026
- Online voting session: 21 – 30 April 2026
- Shortlist announcement: 5 May 2026
- Final decision: 29 May 2026 – Secret Jury Vote
- Winners announced: 2 June 2026 – Tallinn Awards Ceremony
Part of the HIPTHER Baltics 2026 Journey
The Awards form the grand finale of HIPTHER BALTICS 2026 – Three Capitals, One Vision, a high-level regional conference series exploring regulation, fintech, compliance, and innovation across three Baltic capitals:
- Vilnius – 21 April 2026
iGaming Regulation & Fintech Integration - Riga – 11 May 2026
Cross-Border Compliance & Player Protection - Tallinn – 2 June 2026
Digital Governance & Startup Innovation
+ Baltic & Nordics Gaming Awards Ceremony
Together, the series delivers HIPTHER’s signature blend of policy insight, technological vision, and meaningful networking — culminating in the region’s most anticipated awards night.
Award Categories Across Six Industry Pillars
The 2026 edition features a comprehensive structure recognising excellence across:
- Baltics – Operators
- Nordics – Operators
- Suppliers – Casino & Content
- Suppliers – Sports & Odds
- Connected & Infrastructure
- Individual Industry Awards
This multi-layered approach ensures recognition not only for market leaders, but also for rising innovators, technology disruptors, and influential personalities driving the sector forward.
Why These Awards Matter
The Baltic and Nordic regions continue to stand at the forefront of regulation, digital governance, fintech integration, and responsible innovation in global gaming.
The HIPTHER Baltic & Nordics Gaming Awards serve as:
- A benchmark of trust and excellence
- A platform for regional and international visibility
- A celebration of the people and technologies shaping tomorrow’s industry
In short — recognition here resonates far beyond the stage.
Submit Your Nomination
Industry stakeholders, partners, and community members are invited to nominate the companies and leaders defining excellence in 2026.
Nominations are open until 12 April 2026.
Submit your nominations here.
Join the journey toward Tallinn — and be part of the night where the region’s finest step into the spotlight!
The post Nominations Now Open for the HIPTHER Baltic & Nordics Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aurimas Šilys
REEVO Announces Partnership with Betsafe
REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.
Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.
Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.
This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.
Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market
Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.
The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.
Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.
“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.
Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.
No changes will be made to player data handling, and no user information is transferred as part of the transaction.
The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.
The post Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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