Baltics
International on-line gaming company TonyBet launches operations in Latvia after EUR 1.5 million investment

The international on-line gaming company TonyBet has entered the Latvian market, having invested 1.5 million euros to start operations and created a new, modern internet platform tonybet.lv. TonyBet will differentiate itself precisely because of its focus on football, offering to bet on and support your favorite football teams both locally and around the world. Furthermore, TonyBet will differ with innovative technology solutions – the technological solutions for all countries of operation of TonyBet are developed by the international company SoftLabs, some of whose specialists also work in Riga.
In Latvia, TonyBet offers a full range of interactive entertainment products – sports totalizator (betting), on-line casino, live casino and online sports betting. TonyBet will pay special attention to football and various entertainment events, for example, TonyBet will offer special bets for the 2022 FIFA World Cup.
“Although there is considerable competition in this sector in Latvia, I am sure that there is still room in the market for a strong, international player with a different platform and a great range of football-focused products. We have already started negotiations with the leading football organizations in Latvia about launching cooperation. We will take special care to provide players with not only an exciting and innovative gaming experience, but also that the services provided are offered in a responsible manner and environment. TonyBet has promoted the principles of responsible gaming in other countries where it operates, and in Latvia we will stand up for the protection of customers’ rights and the reduction of potential risks involving on-line gaming. Since the beginning of our operation in Latvia, we have become a member of the Latvian Interactive Gambling Association, or LIAB, and have introduced all the necessary tools for responsible gaming,” says Valters Rozmanis, Chief Executive Officer of TonyBet in Latvia.
TonyBet’s aim is to become the world’s leading provider of high-quality sports betting and iGaming entertainment, and TonyBet has already received online gaming licenses in several countries – Great Britain, Canada, Spain, Estonia, Latvia, Malta. Currently, more than 70 employees work in the offices of TonyBet in Riga, Tallinn, Ceuta, Madrid, Malta and Gibraltar, and it is planned to increase the team by several times in the next 2-3 years.
“Currently, the development focus of TonyBet is on the Baltic States, Spain and Great Britain, and we are really pleased to start our operations in Latvia. For players in Latvia, we are committed to providing safe, secure, innovative and exciting online gaming. We will adopt our 11-year international experience and best practices regarding the protection of players from possible risks created by the industry, and we will also implement them in Latvia, for example, through Neccton, which is an innovative, digital solution created in Austria to promote customer protection,” says Victors Troicins, Chief Executive Officer of TonyBet Group.
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Baltics
Push Gaming levels up in Latvia and Estonia with OlyBet

Push Gaming continues to grow in the Baltic region thanks to its latest commercial partnership with OlyBet.
The agreement with the number one gaming and entertainment brand in the Baltics now offers Push Gaming’s complete range of popular slots to players throughout Latvia and Estonia. Key titles from the Razor Shark and Retro series are now available, along with highly anticipated releases such as Wild Swarm Triple Hive and Bamboo Ways, due to launch soon.
Launching with OlyBet follows other recent European growth for Push Gaming in Bulgaria, Spain, and Serbia, and maintains Push Gaming’s ambitious strategy in regulated markets.
Andy Bentley, Chief Operating Officer at Push Gaming, said: “Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions.
“We’re scaling our collaborations globally to meet player demand, and our thriving relationship with the leading brand in Latvia and Estonia is another important milestone in our progress.”
Tomas Graham, Chief Operations Officer at OlyBet, added: “The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players.
“It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market.”
The post Push Gaming levels up in Latvia and Estonia with OlyBet appeared first on European Gaming Industry News.
Baltics
HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025

HIPTHER proudly announces its Strategic Media Partnership with Ace Alliance, the dynamic iGaming media hub under the Revpanda Group. This new collaboration begins with the highly anticipated Ace Alliance Riga 2025, taking place on August 14–15 in the heart of the Baltics.
Ace Alliance has quickly emerged as a force in the iGaming community, connecting professionals through curated events and immersive experiences. HIPTHER, the parent brand behind several of Europe’s most respected media outlets and boutique conferences in Gaming and Technology, is excited to support and amplify Ace Alliance’s vision through its online media outlets.
Supporting Real Connections at Ace Alliance Riga 2025
Ace Alliance Riga 2025 is designed for real conversations, real experiences, and real growth. With over 500 iGaming professionals expected, this two-day summer getaway in Riga offers a refreshing approach to networking – blending business and leisure for lasting impact.
From a private Daugava River cruise and executive business brunch to guided cultural walks and legendary parties, VIP ticket holders are treated to high-value interactions in an unforgettable setting. Keynotes from respected industry voices like Alexandre Tomic will further fuel strategic thinking and innovation.
HIPTHER will actively support the visibility and promotion of Ace Alliance’s events – beginning with this Riga edition – across its expansive global media network. In return, Ace Alliance becomes an official Media Partner for HIPTHER’s lineup of exciting conferences.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, stated about the partnership: “At HIPTHER, we thrive on identifying and supporting meaningful movements in the industry, and Ace Alliance is exactly that. Their community-first approach, creative event format, and focus on authentic connections make them a standout new player in the media and events space. We’re thrilled to support their growth and extend the experience to our audiences across Europe and beyond.”
Get Ready for a Summer to Remember
With limited VIP passes still available and sponsorship spots quickly filling up, now is the time to secure your place. Stay tuned to HIPTHER’s channels for upcoming announcements, featured stories, and an exclusive discount code for our audience.
Join the experience at Ace Alliance Riga 2025:
👉 https://acealliance.com/events/riga-2025/
Let the networking begin!
The post HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025 appeared first on European Gaming Industry News.
Baltics
Peter & Sons Launches Top Titles on NinjaCasino.se

Content deal expands reach in Nordics and Baltics
Award-winning game studio Peter & Sons has bolstered its presence in the Nordics and Baltics via an eye-catching new content deal with Entain-owned NinjaCasino.se, a leading online casino brand in the region.
Peter & Sons’ unique and highly inventive portfolio of weird and wonderful slots is now live on NinjaCasino.se, including player favorites such Barbarossa Revenge, Ghostfather – Awakened, Boom Farm, Gunpowder, Wild Duel, Xibalba, Blood Club, Epic Hellas, Mutagenes, Evil Devil, Dungeon Tower & Potion Power.
Known for their hand-drawn animation style, original cinematic soundtracks, and unique gameplay mechanics, Peter & Sons’ games are some of the most strikingly original on the market today.
With an unwavering commitment to the “anti-boring,” the Maverick Barcelona-based studio builds games that dare to be different, with an emphasis on storytelling, audio-visual excellence and pure playability.
This milestone marks a significant step in Peter & Sons’ European growth strategy and further strengthens its relationship with Entain. The studio continues to expand its reach across regulated markets via strategic partnerships with tier-one operators.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’ve always strived to craft games that stand out not just visually, but in how they play and engage. Ninja Casino has always had a cool, edgy vibe, and that fits our style. This partnership gives us a fantastic opportunity to connect with a new audience that we believe will really appreciate what we do.”
Andreas Larsson, Casino Manager at Ninja Casino said: “We are always looking to enrich our games lobby with content that delivers something different. Peter & Sons is a studio we’ve admired from afar for some time. Their distinctive visual style, innovative game mechanics, and consistent production quality make them a standout developer in today’s crowded market.”
The post Peter & Sons Launches Top Titles on NinjaCasino.se appeared first on European Gaming Industry News.
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