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BETER and Bayes Esports extend strategic partnership

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BETER, the industry’s leading provider of next-gen betting and gaming solutions has extended its strategic partnership with Bayes Esports, the world’s leading supplier for esports live data.

This latest announcement means that BETER will continue to offer the most robust esports product to its clients and enable the company to continue building on its reputation for providing the most comprehensive esports offering.

This partnership not only enables BETER to offer reliable odds, but it also significantly increases the uptime and helps to manage the integrity risks more efficiently.

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Evgeniy Bekker, BETER Esports General Manager said: “We are thrilled to have extended our partnership with Bayes Esports and it forms an important part of our overall global strategy for esports leadership. Our team looks forward to a long and prosperous relationship.”
“We pride ourselves on offering a comprehensive esports solution in the industry, working with some of the biggest operators in the world and this collaboration cements our position as the leading esports provider in the market.”

Regarding the partnership Martin Dachselt, CEO & Managing Director at Bayes Esports commented: “Partnering with companies such as BETER, that have the same vision of providing the best betting experience possible, whilst maintaining the highest possible standards, will only help to create a credible and trusted industry.

“It has been partnerships such as this, built around official live data, that have actively contributed to the development of esports as a whole and we are delighted to continue our partnership with BETER.”

BETER is also part of the Bayes Esports Partnership Program, a global network that is making strides towards establishing rules and solutions, by setting standards within the esports industry to ensure the long term integrity of this sector. The network is an opportunity for companies such as BETER to collaborate on the development of tools that can ensure the reliability of esports competitions and the legality of esports betting services – all working to a more sustainable esports future.

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Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

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EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.

The Esports World Cup Foundation (EWCF) announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.

A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community –  streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.

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“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”

“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”

This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages.  Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

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The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.

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Brook Gaming Launches Wingman FGC 2 in UAE

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Brook Gaming, a leader in cross-platform gaming hardware solutions, announced the official launch of its highly anticipated Wingman FGC 2 Converter in the United Arab Emirates (UAE). Available immediately on Amazon AE, the Wingman FGC 2 empowers UAE gamers to use over 150 of their favorite wired controllers – including elite fight sticks, racing wheels and gamepads – seamlessly across all PlayStation 5 games and PC (X-Input).

The UAE boasts a vibrant and rapidly growing gaming community, with a strong passion for console gaming, particularly fighting games (FGC) and racing titles. As the region emerges as a significant esports hub, players demand precision and performance. However, many gamers face the frustration of their high-investment PS4 fight sticks or preferred controllers being incompatible with the PS5.

The Wingman FGC 2 directly addresses this critical pain point. Its core unique selling proposition (USP) lies in its unparalleled, tournament-proven compatibility and performance:

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Play All PS5 Games: Unlike many alternatives, the FGC 2 supports every PS5 title, not just fighting games.

Extensive Controller Support: It works flawlessly with over 150 official and third-party wired controllers, including popular brands like Hori, Madcatz, Logitech and Thrustmaster.

Ultra-Low Latency: Leveraging Brook’s renowned low-latency technology, it ensures near-instantaneous response times crucial for competitive play.

Plug-and-Play & Customisation: It offers simple operation plus advanced features like Turbo, Remap and Macro functions via software.

Tournament Ready (EVO Compliant): Designed with esports in mind, the FGC 2 is compliant with major tournament regulations, including EVO, making it a reliable choice for competitors.

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This tournament-level performance was recently showcased when British player “EndingWalker” secured a stunning victory at Combo Breaker 2025 using a Brook Wingman FGC series converter, proving its reliability under the highest competitive pressure.

“We are incredibly excited to officially introduce the Wingman FGC 2 to the dynamic gaming market in the UAE. Seeing champions like EndingWalker trust our technology at major events like Combo Breaker fuels our commitment. The FGC 2 is our answer for UAE gamers – it’s the bridge that allows them to bring their legacy gear, skills and passion to any PS5 experience without compromise, especially for the thriving FGC and esports scene here,” said a spokesperson for Brook Gaming.

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Esportes Gaming Brasil certified as Great Place To Work®

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 Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To Work®. The recognition – a global reference in people management and organizational climate – highlights the company’s efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.

The GPTW survey assesses employee perceptions across five pillars – credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. “We want to be more than a workplace: we’ve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve further”, says the executive.

More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions — from the selection process to the choice of leaders.

In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as “Impulso EGB” — an educational incentive program that subsidizes technical courses and specializations for employees.

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Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging — such as themed parties, recognition rituals and direct chats with leadership.

The post Esportes Gaming Brasil certified as Great Place To Work® appeared first on Gaming and Gambling Industry in the Americas.

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