Latest News
Kambi Group plc acquires front end specialist Shape Games
Kambi significantly strengthens capability to deliver engaging and tailored sports betting experiences through addition of industry leading front end supplier
Kambi Group plc, the industry’s trusted sports betting partner, has strengthened its sportsbook proposition with the acquisition of award-winning front end technology specialist Shape Games for an upfront consideration of €38.5 million. The acquisition also includes a performance-related earnout of up to €39.6 million, potentially bringing the total consideration to €78.1 million, all to be paid in cash.
Headquartered in Copenhagen, Denmark, Shape Games is the industry’s leading front end provider, focused on driving customer engagement and retention through the delivery of its customisable, fully native frontend technology to leading operators in regulated markets. Shape Games’ growing roster of partners includes Danske Spil and Norsk Tipping, as well as Kambi partners BetWarrior and JACK Entertainment, with each operator leveraging Shape Games’ technology to offer highly differentiated user experiences.
Transaction highlights and strategic rationale
Shape Games’ fully native front end technology complements Kambi’s high performance sportsbook and existing front end capabilities, creating a compelling proposition that will significantly enhance Kambi’s capabilities in the mobile space where the vast majority of sportsbook turnover originates. Combined, Kambi and Shape Games will empower operators to deliver exciting, tailored sports betting experiences to their players like never before.
The sportsbook front end has become a key tool for operators to effectively differentiate their brand, localise their offering and engage players to increase acquisition and retention. Not only does Shape Games provide a best-in-class front end, but its complementary customer engagement capabilities, which include personalisation, loyalty, statistics, and free-to-play games, provides the ability for operators to drive incremental growth and revenue.
The acquisition builds upon an established partnership between the two companies. Kambi and Shape Games have successfully combined on tender processes to secure turnkey contracts and Kambi believes the closer bond this agreement delivers will ultimately lead to greater commercial success for both parties.
The addition of Shape Games marks another important step in Kambi’s strategy, as it extends Kambi’s excellence within the sports betting value chain and enables the delivery of the front end through either turnkey or modularised packages. As such, Shape Games will continue to provide its services on a standalone basis to all operators, but a closer technical and commercial integration with Kambi will enable an enhanced service to be offered to Kambi’s current and future partners. In 2021, Shape Games generated revenue of €7.6 million at an EBITDA of €2.8 million, with 2022 forecast to deliver 100% year-on-year growth following several major partner wins.
Kristian Nylen, Kambi Chief Executive Officer and Co-founder said: “I’ve always been clear on our intention to acquire technology and talent that will complement and enhance our sportsbook proposition, and I have no doubt Shape Games will do just that. Having worked closely with Shape Games and its experienced team over recent years, I have seen first-hand how their technology enables operators to extract the full value of the Kambi sportsbook and provides the level of control operators require to deliver bespoke experiences to their players. While Shape Games will continue to grow and offer services on a standalone basis in line with our plans to offer a suite of modularised products, it is the ability to offer a combination of Kambi’s and Shape Games’ technology to our partners which really excites us and solidifies our position as the clear leader within the sports betting ecosystem.”
Christian Risom, Shape Games Chief Executive Officer and Co-founder, said: “We are very happy to join forces with the leading sportsbook provider of the industry. Shape Games and Kambi have been working closely side by side for years now and it is exciting to take this partnership to new levels. Together we will have an unmatched sports betting and casino offering for any market in the world, be it on mobile and web or in retail. Kambi’s modular approach to the market allows us to form a profound and tight-knit integration with their sportsbook all the while pursuing opportunities with other sportsbook partners. From our perspective, this represents the best of both worlds for any customer out there. For me personally, the years we have worked with Kambi were a clear testament to the cultural match between the two organisations as both have a deeply rooted focus on best-in-class technology, customer experience and integrity in everything we do. It has always been great working alongside Kambi as collaborators and I am certain that what lies ahead is even greater.”
Shape Games was founded in 2018 by Risom, Chief Product Officer Nicolas Linde, and Chief Technical Officers Ole Gammelgaard and Philip Bruce, all of whom will continue to lead the company post-acquisition. Shape Games applies the vast front end experience gained from working with companies such as RedBull, Bang & Olufsen and Credit Suisse to the iGaming industry. Shape Games has since won numerous industry awards and several high-profile clients across Europe, North America, and South America. The company has approximately 80 full-time equivalent employees, with offices in Denmark, Spain, the Isle of Man, and Latvia.
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Conferences
HIPTHER Prague Summit 2026 Becomes History: 400 Industry Leaders Celebrate 10 Years of Impact in a Landmark Edition
The HIPTHER Prague Summit 2026 has officially concluded, marking not only the end of another exceptional edition, but the celebration of a defining milestone: 10 Years of Impact.
Bringing together nearly 400 professionals from across iGaming, technology, fintech, compliance, AI, and blockchain, this year’s summit stood as the most ambitious and dynamic edition to date — two days of high-level insights, meaningful connections, hands-on learning, and unforgettable experiences.
From early-morning wellness sessions to late-night celebrations, HIPTHER Prague Summit 2026 delivered a complete, immersive industry experience — one that will be remembered as a benchmark moment for the European Gaming & Tech ecosystem.
A Summit Designed for Insight, Strategy & Real Connections
Held on 24–25 March 2026 at OREA Hotel Andel’s Prague, the summit once again proved why it remains a cornerstone event where technology, compliance, and innovation converge.
The 10th Anniversary edition expanded into its full-scale format featuring:
- Three core conference stages
- The hands-on HIPTHER Academy
- The GamingTECH CEE Awards 2026
- Curated networking experiences across every touchpoint
The result? A boutique, high-impact environment where conversations weren’t just happening — they were shaping the next decade of the industry.
Four Stages. One Unified Vision of the Future
The summit unfolded across four stages, bringing together compliance, regulation, business strategy, and innovation into one cohesive narrative. From regulatory deep dives and enforcement trends to cross-industry discussions spanning iGaming, fintech, AI, and media, the agenda balanced specialization with meaningful dialogue between operators, suppliers, and advisors.
A standout element was the dedicated Responsible Gaming & Player Safety focus on Day 2, curated by the Institute for Gambling Regulation (IPRH). This track placed player protection and sustainable industry growth at the forefront, addressing emerging risks, early detection mechanisms, and the need for greater cross-border regulatory alignment through expert-led panels and case-driven discussions.
Elevating the conference, the HIPTHER Academy further expanded the summit’s scope into a practical learning environment, offering hands-on workshops and certifications across AI, compliance, marketing, and leadership. With a clear emphasis on real-world application, the Academy positioned itself as a platform for professionals looking to strengthen both their expertise and strategic impact.
Networking: From Morning Energy to Nights of Excellence
At HIPTHER Prague Summit 2026, networking extended far beyond the conference floor, shaping the experience from early morning and delicious breaks, to late-night celebrations.
The days began with intention, from a calming yoga session on Day 1 to the Morning Networking Run on Day 2 — blending wellness, movement, and connection in true #hipthers style.
As evening fell, the spotlight turned to recognition and celebration. The GamingTECH CEE Awards 2026 honoured the industry’s standout performers, announced in the exciting Endorphina Club Party & Awards Ceremony at Buddha-Bar Prague. As the official Awards Ceremony & Party Sponsor, Endorphina delivered a premium networking experience where prestige met Asian culture and vibrant energy.
The momentum continued with the Closing Party at Reduta Jazz Club, while the now-traditional Unofficial Karaoke Afterparty added a final, memorable touch — proving once again that the strongest connections are often built beyond the stage.
Powered by Industry Leaders: Our Sponsors
The success of HIPTHER Prague Summit 2026 was made possible thanks to the incredible support of its partners and sponsors:
- Grand Stage Sponsor: Tom Horn Gaming
- Grand Quality & Compliance Sponsor: Gaming Laboratories International (GLI)
- Silver Sponsor & Badge/Bracelet Sponsor: Kanggiten
- Awards Ceremony & Party Sponsor: Endorphina
- Lanyard Sponsor: DSTGAMING
- General Sponsors: Gaming in Poland, RM Legal, WinSpirit Casino
Their continued support reflects a shared commitment to advancing innovation, compliance, and collaboration across the industry.
A Decade of Impact — And the Next Chapter Begins
Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 edition didn’t just celebrate the past — it set the tone for what comes next.
Zoltan Tündik – HIPTHER Co-Founder & Head of Business stated: “Reaching the 10-year milestone with the HIPTHER Prague Summit is a proud moment of reflection for us. With 19 years of navigating the ever-evolving media and news landscape, we have seen firsthand how vital authentic connection is to industry progress. This edition was a celebration of a decade of impact, but it was also a launchpad for our next chapter. Over the next five years, our focus is on consolidation. We are deepening our roots in the CEE, D-A-CH, Baltic, and Nordic regions. However, we aren’t standing still. We are thrilled to announce the upcoming launch of the HIPTHER Balkans Summit in 2027, and we are keeping a very close watch on North America. The market there is ripe for the unique ‘HIPTHER-style’ of boutique, high-value networking, and I suspect we may have some surprises in store for that region very soon.”
Get ready for the next great chapter starting next year — Save the Date & Join us: 23–24 March 2027
Over the last decade, HIPTHER Prague Summit has grown into a trusted platform for knowledge-sharing, cross-border dialogue, and real business connections, bringing together regulators, operators, innovators, and decision-makers shaping the future of Gaming & Tech .
And if this edition proved anything, it’s that the next decade will be even bigger.
The post HIPTHER Prague Summit 2026 Becomes History: 400 Industry Leaders Celebrate 10 Years of Impact in a Landmark Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DigerPAM
Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators
International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.
Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.
Key capabilities include:
- Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
- Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
- Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
- Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
- Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.
A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.
“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”
The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Sporting Risk Extends Sportradar’s Agreement to Deliver Player Markets Across 50 Soccer Competitions
Sporting Risk, the sports analytics company specializing in predictive models for market-leading pricing and betting content, has announced the extension of its soccer distribution agreement with Sportradar Group AG.
Sporting Risk’s team and player stat markets are now accessible to Sportradar’s global network of 800 sportsbook operator clients via the Unified Odds Feed (UOF). Covering up to 50 pre-match competitions and 24 in-play competitions, the extensive player market coverage and combinability enhances Sportradar’s existing soccer portfolio. This portfolio already includes exclusive betting data agreements with AFC, Bundesliga, CONMEBOL, CONCACAF, CAF, MLS, and UEFA, offering operators a comprehensive, standout soccer betting experience.
For the upcoming World Cup, Sporting Risk will expand its offering to include 100+ player markets, spanning singles, head-to-head, micro markets, and multis, ensuring players have a wide range of betting opportunities.
Sporting Risk’s solutions are designed for real-time engagement, delivering fast, relevant, and entertaining betting options that align with player behaviour and market demand.
Andy Phillips, CBDO at SportingRisk.com, said:
“We’re thrilled to extend our partnership with Sportradar and reach its unmatched operator network. With the World Cup on the horizon, it’s the perfect time to enhance our offering for the tournament. Together, we’re redefining how player data and analytics power the next generation of betting experiences.”
Karl Danzer, SVP Business Development, Sports Content at Sportradar, added:
“Partnering with Sporting Risk ensures our operator clients have access to a market-leading soccer portfolio, helping drive engagement with the world’s most popular sport.”
The post Sporting Risk Extends Sportradar’s Agreement to Deliver Player Markets Across 50 Soccer Competitions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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