Press Releases

Getting into the esports industry: SOFTSWISS Announces Commentator Kostya “Leniniw” Sivko as Brand Ambassador

Published

4 years ago

August 30, 2022

Reading Time: 2 minutes

SOFTSWISS is entering the esports industry and is delighted to announce that the famous CS:GO commentator, Kostya Sivko, has officially become the company’s brand ambassador. The collaboration is an excellent chance for an award-winning online casino and sports betting software provider to realise innovative projects in this field.

Kostya Sivko is a commentator with 9 years of experience in esports. Notably, Kostya has commentated at the CS:GO Major Championships, the esports industry’s main event, an impressive 12 times. Mr. Sivko has worked for the top CIS studios and international championship venues.

In 2020 and 2021, the esports community named him the best commentator in the industry. Moreover, Kostya has previously worked with betting companies, some of which are SOFTSWISS clients. Kostya’s knowledge of iGaming and its audience, as well as his extensive experience in esports betting, give him an understanding of the online gambling industry that promises a fruitful and creative collaboration between SOFTSWISS and the commentator.

For SOFTSWISS, this is a unique chance to expand its presence in the esports vertical. Working with the brand ambassador will allow the company to get to know the esports market better, discover its key figures and assess further market opportunities. The partnership with Kostya Sivko will enable SOFTSWISS to generate content that resonates with the esport community.

“I found esports interesting because of the competition’s live component in the virtual world. When I came into the industry, there were no signs that it would reach today’s scale. However, I loved what I did and tried to grow. I am confident that my experience in commenting and streaming, as well as my understanding of the esports audience and the iGaming scene, will help me in this partnership. This is an opportunity to go outside the box and find new ways to be useful – both to the esports community and SOFTSWISS,” – commented Kostya Sivko, SOFTSWISS Brand Ambassador.

Kostya plans to create content such as weekly podcasts, live interviews with experienced guests, and those who have not succeeded in esports. Kostya believes it is important to show both sides of the industry. Another exciting format the brand ambassador plans to create is data-driven content with analysts and gambling industry experts.

Vitali Matsukevich, COO at SOFTSWISS, noted the following: “Our company aims to build up its expertise in iGaming and search for new paths of development. The esports industry increases its potential yearly; moreover, we are crossing over with it via our products. The SOFTSWISS Sportsbook makes online betting on esports possible and this niche is of high interest to our clients. Collaborating with influencers and top professionals like Kostya Sivko is a new step to developing innovative solutions that will soon change the iGaming and esport industries.”

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

Published

39 minutes ago

July 20, 2026

Wladimir P.

the-uae-lottery-backs-cool-bus-shelter-initiative-for-outdoor-workers

The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Playson partners with Hollywoodbets for South Africa slots rollout

Published

3 hours ago

July 20, 2026

Wladimir P.

playson-partners-with-hollywoodbets-for-south-africa-slots-rollout

Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.

Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.

The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.

Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.

“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.

“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”

The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Greentube goes live in Alberta as province opens regulated iGaming

Published

4 hours ago

July 20, 2026

Wladimir P.

greentube-goes-live-in-alberta-as-province-opens-regulated-igaming

Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, as well as Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.