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Getting into the esports industry: SOFTSWISS Announces Commentator Kostya “Leniniw” Sivko as Brand Ambassador

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SOFTSWISS is entering the esports industry and is delighted to announce that the famous CS:GO commentator, Kostya Sivko, has officially become the company’s brand ambassador. The collaboration is an excellent chance for an award-winning online casino and sports betting software provider to realise innovative projects in this field.

Kostya Sivko is a commentator with 9 years of experience in esports. Notably, Kostya has commentated at the CS:GO Major Championships, the esports industry’s main event, an impressive 12 times. Mr. Sivko has worked for the top CIS studios and international championship venues. 

In 2020 and 2021, the esports community named him the best commentator in the industry. Moreover, Kostya has previously worked with betting companies, some of which are SOFTSWISS clients. Kostya’s knowledge of iGaming and its audience, as well as his extensive experience in esports betting, give him an understanding of the online gambling industry that promises a fruitful and creative collaboration between SOFTSWISS and the commentator. 

For SOFTSWISS, this is a unique chance to expand its presence in the esports vertical. Working with the brand ambassador will allow the company to get to know the esports market better, discover its key figures and assess further market opportunities. The partnership with Kostya Sivko will enable SOFTSWISS to generate content that resonates with the esport community. 

“I found esports interesting because of the competition’s live component in the virtual world. When I came into the industry, there were no signs that it would reach today’s scale. However, I loved what I did and tried to grow. I am confident that my experience in commenting and streaming, as well as my understanding of the esports audience and the iGaming scene, will help me in this partnership. This is an opportunity to go outside the box and find new ways to be useful – both to the esports community and SOFTSWISS,” – commented Kostya Sivko, SOFTSWISS Brand Ambassador.

Kostya plans to create content such as weekly podcasts, live interviews with experienced guests, and those who have not succeeded in esports. Kostya believes it is important to show both sides of the industry. Another exciting format the brand ambassador plans to create is data-driven content with analysts and gambling industry experts. 

Vitali Matsukevich, COO at SOFTSWISS, noted the following: “Our company aims to build up its expertise in iGaming and search for new paths of development. The esports industry increases its potential yearly; moreover, we are crossing over with it via our products. The SOFTSWISS Sportsbook makes online betting on esports possible and this niche is of high interest to our clients. Collaborating with influencers and top professionals like Kostya Sivko is a new step to developing innovative solutions that will soon change the iGaming and esport industries.” 

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Esports Foundation Appoints More Than 700 Game Coaches for the Inaugural Esports Nations Cup 2026

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The Esports Foundation (EF) has confirmed the appointment of over 700 game coaches representing the National Team Partners (NTPs) from more than 100 nations and territories for the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh from November 2-29, 2026. The announcement marks the start of team roster selections, due by May 10, with coaches now responsible for identifying players, defining team strategy and building competitive lineups.

Drawn from more than 90 leading esports organisations across the globe, the group of coaches spans world champions, established leaders and rising stars building local scenes, connecting team development directly to the highest level of global competition. The list of National Team Coaches is available on the ENC website.

The coaching pool, from seasoned veterans who have faced each other on the biggest stages to a new generation of coaches looking to make their mark, reflects the breadth of global esports. In League of Legends, LEC stalwart and G2 Esports coach Dylan Falco (Canada) will take on rising coaching stars like Quentin “Zeph” Viguié (France) and Jonas “Memento” Elmarghichi (Morocco). In Rocket League, the Netherlands’ Jos “ViolentPanda” van Meurs brings a world-championship legacy, while the youngest coach in the field, Abdulrahman Saad “d7oom-24” Bin Fayez, age 22, will lead a strong contender in Saudi Arabia.

Fans will also see international appointments across borders, including Swedish legend Fabian “Fabian” Hällsten coaching the United States’ Tom Clancy’s Rainbow Six Siege team alongside Brazil’s Guilherme “gohaN” Alf coaching Indonesia.

The appointments also highlight a growing group of women coaches who will be shaping teams throughout the world. In PUBG MOBILE, Camila “Mia” López (Chile), a professional manager, analyst and coach, brings experience from the global mobile circuit, while Nikol “Kehayoyo” Kehayova will look to lead Poland. In other game titles, Sabrina “SYA” Starke (Germany) heads up Honor of Kings and Angela “Kaylio” Sun Zhou (Australia) steps in for Mobile Legends: Bang Bang, while in VALORANT Felicia “Felly” Cersac (Moldova) and Syeda “Skel” Samman (Pakistan) will lead teams from emerging esports markets.

“The Esports Nations Cup is being built step by step, and appointing team coaches is the next critical layer in that structure. If teams are what make esports intuitive for a mainstream audience, coaches are what make them credible for players and fans. They bring identity, direction, and standards to each team. With more than 700 coaches now in place across over 100 National Team Partners, we’re turning the idea of nation-based competition into something people can understand instantly and believe in — a system that is structured, real, and ready to perform on the world stage,” said Ralf Reichert, CEO of the Esports Foundation.

Coaches from the remaining nations and territories, including the ones without an NTP, will be announced at a later date. Attention now turns to finalising player selections, as teams take shape ahead of the ENC’s global qualification pathway. Competitors in solo-player games as well as in the remaining team-based titles will be identified through full open qualifiers, with details to be announced in the coming weeks.

The ENC introduces nation-based competition to the global esports calendar in a structured and recurring format. By enabling nations and territories to organise teams, develop talent pathways and compete on a global stage, the ENC creates new opportunities for players while strengthening connections between local ecosystems and international competition.

The post Esports Foundation Appoints More Than 700 Game Coaches for the Inaugural Esports Nations Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster

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Team Vitality has re-signed chess player Javokhir Sindarov to its Chess roster for 2026 and 2027, bringing the 2025 FIDE World Cup winner back to the organisation.

The club said Sindarov is coming off a win at the 2026 Candidates Tournament, positioning him for a potential world title match against reigning champion Gukesh Dommaraju.

“We are incredibly proud to welcome Javokhir back to Team Vitality. He represents the new generation of chess: bold, ambitious, and unafraid to make big moves. His trajectory speaks for itself, and we know he has everything it takes to become the next World Champion,” said Danny Engels, Chief International Officer at Team Vitality. “This signing is a natural step in our ambition to be at the forefront of chess and esports, and to bring the game to new audiences around the world.”

Team Vitality also pointed to Sindarov’s interest in gaming—specifically Counter-Strike—as a fit with the organisation’s esports positioning. His next scheduled appearance under Team Vitality is the Chess.com Open, running April 23–26.

The post Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17

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Eight creators compete across five timed stages with eliminations, broadcast on Red Bull’s Twitch and YouTube channels.

Red Bull will stage a one-day Balatro speedrun competition, Red Bull Boss Rush, on April 17, 2026. The event brings together eight creators for timed runs in the roguelike deckbuilder, with viewers able to follow via individual creator POV streams and a central hub broadcast.

The competitor lineup includes Red Bull Player Ludwig, plus The Spiffing Brit, FrostPrime, Feinberg, Adef, Yahiamice, mbtyugioh and dreads. Red Bull said live commentary will be provided by esports host Yinsu ‘Yinsu’ Collins, card-game specialist Blake ‘Rarran’ Eram, and DrSpectered.

Boss Rush is structured as five 30-minute stages, with players ranked by completion time. Red Bull said the opening three stages use a shared random seed with unlimited resets, and points are awarded by placement each stage; the bottom four are eliminated after stage 3. Stage 4 determines the finalists, followed by a final winner-takes-all matchup.

The event also includes a downloadable Red Bull Boss Rush mod featuring a custom-branded deck and new Red Bull-themed Jokers, Bosses and Skip Tags. Red Bull highlighted additions including ‘Witch’, ‘Princess and Frog’, ‘Zebra’, Old Dog, ‘Pirate’, ‘Genie’, ‘Prince Charming’, and ‘Jester’, each designed to alter scoring or run economics.

Red Bull Boss Rush will stream on twitch.tv/redbull and Red Bull’s YouTube Gaming channel. Scan is supplying gaming PCs for the competition, according to the company.

Relevant data as follows:

The post Red Bull runs one-day Balatro speedrun event, Boss Rush, on April 17 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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