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Affilka by SOFTSWISS Becomes the Best Affiliate Tracking Software

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SOFTSWISS proudly announces that Affilka has been claimed as the Best Affiliate Tracking Software. Their fast-growing product received outstanding results at the prestigious SiGMA Balkans & CIS 2022 awards in Belgrade, Serbia.

While the professional community has recognized the achievements of SOFTSWISS before, this marks a first for the innovative product Affilka by SOFTSWISS. It is Affilka’s first prolific award which makes the team’s contribution all the more significant. This is an important achievement as SiGMA is one of the leading media in the industry and organizers of major prestige events and awards. 

The leading affiliate marketing platform Affilka by SOFTSWISS is constantly expanding its presence in the iGaming industry. Affilka recently reported that it had reached a diverse portfolio of 150 clients. Coupled with the status of the best affiliate tracking software, Affilka has demonstrated itself as the top provider in its field. Affilka clients point to a detailed, flexible commission constructor, S2S postbacks, reports on affiliate and campaign performance, and media management tools as the affiliate management platforms key advantages over competitors.

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Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on receiving the award: “We have worked hard with the Affilka team to enhance our product to fulfil our clients’ needs. We are extremely excited to be recognised as the Best Affiliate Tracking Software in such a prestigious award as SiGMA Balkans & CIS 2022. This is an indicator of the industry’s satisfaction with Affilka by SOFTSWISS and an incentive to evolve and further innovate the product. Our winning is a merit of an unbelievable team of professionals and I am extremely grateful to each and every one of them for their contribution and dedication to our common success”.

This win was not the first for SOFTSWISS this year. This summer, the SOFTSWISS Game Aggregator was awarded as the Best Aggregator Platform of the year following the results of the EGR B2B Awards 2022. Another meaningful award for the company was the professional trophy in the Baltic and Scandinavian Gaming Awards (BSG Awards), where SOFTSWISS was selected as the winner in the category Best Online Casino Provider in the Nordics 2022.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025

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SYNOT Group once again took part in the prestigious Belgrade Future Gaming exhibition, held on May 27–28, 2025, in Belgrade, Serbia. At booth A3, featuring a brand-new casino-inspired design, SYNOT presented its latest technologies and gaming solutions, which were met with positive feedback from both visitors and business partners.

This year’s presentation built on the successful introduction of the company’s new visual booth concept at the ICE exhibition in Barcelona. Representatives from SYNOT W, SYNOT Games and SYNOT Interactive brought a comprehensive range of products and solutions to the Serbian capital.

SYNOT unveiled its newest product innovations and technological advancements, including a broad portfolio of the latest gaming cabinets and systems. The world premiere of the ST3-27 cabinet, which features 27-inch monitors, attracted significant interest when it was unveiled to the public for the first time in Belgrade.

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Among other presented models was the modular ST2-32 cabinet, the first of its kind in the SYNOT portfolio. It was showcased in a configuration featuring an LED jackpot display and the Gamifire Prime gaming system, offering 36 games. Also on display were the brand-new Firebird Gold system, offering a mix of 42 classic and Hold and Respin games, and Firebird Platinum, featuring a combination of 36 classic and linked games.

Visitors could also see other proven models, including the UP2-32, UP1-27, and Eclipse FL-32. The presentation was further enriched by updated jackpot systems, such as the new version of SUPER LINK for slot machines with 8 linked games, presented in the UP2-32 cabinet with LED display; MAGIC BALL LINK in the Eclipse FL-32 setup; and the well-known Firebird Red, Blue and Explosive Games Premium+, which drew significant attention.

A key part of the SYNOT presentation was the SYNNET Casino Management System, introduced by experts from SYNOT Interactive. The company also showcased its complete portfolio of iGaming software solutions. Meanwhile, SYNOT Games highlighted its growing offer of over 200 online games, including the innovative retention tool PEAK, which enables operators to launch targeted promotional campaigns.

“Belgrade Future Gaming is traditionally an important event for us. It provides the opportunity to present our latest innovations, meet with partners, and explore new business opportunities. We were very pleased with the high attendance at our booth and the positive reactions to both our new products and booth design. Throughout the exhibition, we held numerous productive meetings that opened up further opportunities for collaboration. This strong interest from industry professionals confirms that BFG remains a key platform for strengthening the SYNOT brand and expanding our business in the region,” said Roland Andrýsek, Sales Director of SYNOT GROUP.

The post SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.

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Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming

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Merkur Group has showcased its latest product portfolio at the Belgrade Future Gaming 2025, held on May 27-28.

“Our confidence and optimism regarding the future of gaming in the Balkans remain strong. Our successful presence at the fair has reaffirmed this. Serbia is a market with great potential and continues to be one of our key markets. We look back on two successful days filled with substantive discussions, fresh ideas, and promising new contacts,” said Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming.

As usual, Merkur Gaming arrived in the Serbian capital with a tailored portfolio to meet the specific preferences of customers and players in the country. Among other offerings, the company introduced its proven multi-game package, Merkur Prime, distinguished by a modern menu interface, an enhanced player experience and additional game titles. Also featured on the exhibition stand was the highly popular Game Ring platform by Reel Time Gaming, tailored for the Balkan market and showcasing the latest and most beloved RTG games on the Mod Ex cabinet.

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Given the immense popularity of Linked Progressive Jackpot systems in the Balkans, Merkur Gaming presented Clash Link as another highlight at Belgrade Future Gaming. The system stands out with its unique jackpot mechanics and high frequency of diverse features, capturing the attention of numerous visitors at the Merkur booth. Equally impressive was Link Overdrive, featuring Hold ‘n Spin mechanic, enticing free spins with additional reels and the spectacular Big Reel feature, proving to be a major attraction for attendees.

Borivoje Rajšić, Sales Director at Merkur Gaming Serbia, said: “I am delighted with the overwhelming customer feedback on our exhibition portfolio. It demonstrates that our strategy for the Serbian market is spot on. We have a strong customer base and long-standing partnerships here, which gives us confidence for the future.”

The post Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming appeared first on European Gaming Industry News.

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Evoplay partners with Palms Bet to strengthen Bulgarian presence

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Evoplay, the award-winning game development studio, has partnered with Bulgaria’s leading betting and casino brand Palms Bet, continuing its expansion across key regulated European markets.

As part of the collaboration, a selection of 32 Evoplay titles has gone live on Palms Bet’s online casino, including standout games such as Hot Volcano, Hot Rio Nights Bonus Buy, and Fruit Super Nova 40.

With over a decade of experience in the industry, Palms Bet has become one of Bulgaria’s leading gaming brands, with a strong focus on its dynamic online platform. While rooted in a network of land-based venues, the company has evolved into the country’s first publicly listed gaming operator and a digital frontrunner, consistently delivering innovative, player-focused experiences in the online space.

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The partnership forms part of Evoplay’s ongoing strategy to grow its presence in regulated jurisdictions by aligning with trusted, high-performing operators who share its focus on quality, localisation, and long-term success.

Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “We’re delighted to join forces with Palms Bet, a brand that embodies excellence in both land-based and online gaming.

“This launch marks a significant step in our regional strategy, and we’re confident our titles will bring added value to Palms Bet’s online casino and resonate with players in Bulgaria.”

“Evoplay’s reputation for creating innovative, high-quality content made this partnership an obvious choice for us,” said Matey Matev, Chief Operative Officer at Palms Bet. “Their imaginative game design and diverse portfolio align perfectly with our vision to provide top-tier entertainment and elevate the online experience for our players.”

The post Evoplay partners with Palms Bet to strengthen Bulgarian presence appeared first on European Gaming Industry News.

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