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Fiona Davies Joins Global Digital Identity Verification Provider OCR Labs Global As Head of Gaming

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OCR Labs Global, a world leader in digital ID verification, has appointed Fiona Davies as Head of Gaming to lead their strategy of focusing on improving the verification experience and fraud prevention in this vertical. Davies joins with over 15 years of experience across startups through leading commercial teams in large corporations and over seven years of extensive knowledge of the Know Your Customer (KYC), Anti-Money Laundering (AML) and Identity Verification (IDV) landscape.

OCR Labs Global solves major challenges, including identity fraud and regulatory compliance, using its proprietary technology. With unrivaled identity document coverage and industry leading biometric technology there is a huge opportunity to improve onboarding in the gambling industry.

During her time at Acuris Risk Intelligence, Davies was responsible for the Gambling and Sales divisions, where she gained extensive knowledge of the landscape surrounding regulated markets and insights into making these processes more efficient. Before this role, she spent 10 years as Commercial Director for global B2B events, driving launch events at the EMAP in South America and supporting high-growth tech companies such as Google and Intel to win commercial traction in emerging markets.

Fiona Davies, newly appointed Head of Gaming for OCR Labs Global, comments: “My first introduction to Gambling was at ICE, where I was instantly fascinated by this high-growth vertical and its complexity from a regulatory standpoint. I am passionate about working with clients and offering them real solutions that will add value across the board.

Davies continued, “I am excited to build out the Gambling division at OCR Labs Global offering operators products that underpin this strict regulatory environment whilst not impinging on user experience. With such a stand-out product offering, joining them was an easy decision to make. I plan to be a real evangelist and work with operators, platforms and partners to introduce improvements that make a real difference to the verification experience, the bottom line and fraud prevention.”

“With a 100 percent automated product that helps onboard players faster and at the same time stops fraud, I know it is the right time to get passionate about making real improvements in the Gambling industry.”

Russ Cohn, General Manager International for OCR Labs Global, added, “OCR Labs Global is committed to bringing our technology to Gambling operators and their users worldwide. We are a real force multiplier for the industry, with our fully automated and user friendly and reliable ID verification process dramatically speeding up user onboarding. We welcome Fiona’s industry experience and ability to leverage our solution and elevate our efforts in Gambling. We are confident that her expertise will support global operators to take advantage of this excellent growth opportunity.”

OCR Labs Global is already supporting clients across many industries, including governments, crypto and a variety of platform-based businesses, such as SaaS providers. Customers include Cognito, HSBC, Reed, Coinmetro and many other customers and partners.

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Excellence Isn’t Measured by Promises: PlayamoPartners, Tag Heuer, and the Logic of Formula 1

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In iGaming, premium isn’t a promotional stunt. It’s a standard—measured in consistent payouts, high-quality traffic, and performance that earns recognition. PlayamoPartners × TAG Heuer × Formula 1.

The iGaming space has long mastered the art of noise. Hype comes easy. But increasingly, growth is being substituted with spectacle—trips, stunts, one-off “wow” events.

Helicopters, yachts, exotic getaways—they look impressive, sure. But they rarely offer what partners truly need: predictability, respect for business models, steady communication, and clear rules of engagement. The issue isn’t the price tag—it’s the absence of structure.

The question for the market is simple: is premium about the show—or about trust?

True premium doesn’t scream for attention. It selects, sustains, and rewards. Just like in Formula 1, success isn’t driven by emotion or chance—but by discipline, team coordination, and timing.

An Industry Like a Race: Speed Without System Equals Loss

iGaming often operates like a sprint—fast onboarding, fast boosts in numbers, fast pivot to the next offer. In that model, partners become disposable.

But speed only matters when paired with the right conditions: a skilled team, reliable tools, strict discipline, and transparent processes. Without them, speed breeds chaos—and every mistake comes at a cost. The faster you go, the more expensive it gets.

A premium partnership plays the long game. It’s stable, not flashy. Clear KPIs. Repeatable workflows. Predictable payouts. In this race, the winner isn’t the one who accelerates the fastest—it’s the one who handles every curve with control.

PlayamoPartners is built for this. The system favors quality traffic—PPC, SEO, media buys. Fraud and shortcuts aren’t tolerated—not as a rule, but as a principle. Partnership requires both sides to meet the same standard.

Traffic Channels at PlayamoPartners:

  • PPC

  • SEO

  • Facebook*

  • Social

  • ASO

  • UAC

  • SMS

  • Email

  • In-App & PWA

There’s one hard line: incentive traffic is strictly forbidden. Bidding on brand keywords in PPC/SEO? Fully prohibited. No shortcuts. No cheap wins. Quality over quantity.

The Payout Model: Stability as a Signal

Premium isn’t about grand gestures—it’s about reliability. At PlayamoPartners, payouts are consistent. Hold times max out at two weeks for FB, ASO, UAC, In-App, PWA. Most sources have zero delay. In a space full of promises, predictability is the real currency of trust.

Another mark of maturity: PlayamoPartners only works with in-house products. Full control from A to Z. No external handoffs. No diluted responsibility. Just a clear decision-making chain.

That’s why premium here doesn’t feel artificial. It feels like regulation. In Formula 1, regulation is the law of the industry.

Why TAG Heuer Fits

TAG Heuer isn’t a name-drop—it’s a symbol. Of precision. Of longevity. Of performance when timing matters most. A brand historically trusted to measure time where every fraction of a second matters. In that world, status doesn’t come from loud promises. It comes from control, consistency, and discipline.

In 2025, TAG Heuer returned to Formula 1 as its official timekeeper.

That’s not coincidence. It’s a statement. That time isn’t metaphor — it’s a tool for mastering results.

Back in 1969, TAG Heuer became the first luxury brand to place its logo on a Formula 1 car. In 1971, the first to sponsor a team. That wasn’t trend-following. That was trend-setting.

And in 2025, TAG Heuer became the first-ever title sponsor of the legendary Monaco Grand Prix — a race synonymous with elite competition, invitation-only access, and status earned, not staged.

Perhaps most telling: TAG Heuer’s partnership with McLaren lasted from 1985 to 2015.

Thirty years. That’s not hype — that’s resilience. And it’s exactly the logic premium programs should operate on.

How PlayamoPartners Rewards — Without Selling

In this market, rewards often come dressed as sales tactics. At PlayamoPartners, it’s different.

Premium Rewards is a private system. Not a storefront. Not a spectacle. The rewards aren’t bait—they’re a quiet, logical endpoint in a well-run system.

Those who get rewarded are the ones who play the long game. No shiny one-hit wonders. Just consistent, qualified results.

No raffles. No promises of “everyone wins.” Just clear criteria: quality, volume, and stability.

Partner rewards include:

  • TAG Heuer timepieces

  • MacBook Air

  • iPhone 17 Air

  • AirPods Max

Not giveaways. Not clickbait. You have to earn them. In an industry that often tries to buy loyalty with noise, this approach is intentionally quiet. And all the more convincing.

What’s Really on Offer

Not gadgets. Not even rewards. What PlayamoPartners offers is a system—one built on performance and reliability. One where partners are treated as value-creators, not variables. Where execution speaks louder than emotion. Where premium is simply the default mode of operation.

Confirmed by scale: 10,000+ active partners. A decade in the game.

Geography & Growth

PlayamoPartners operates globally but focuses on Tier-1 markets. Priority geos include:
Canada, Australia, DACH, Greece, Spain, Italy, Portugal, Poland.

Restricted geos:
USA, UK, Israel, Netherlands, France (including territories), Baltics, Ukraine, Belarus, and selected African and Asian markets.

Why? Because selectivity is part of quality.

Models & Terms

Available iGaming models: CPA, RevShare, Hybrid. Deals are negotiated individually based on traffic quality, placement terms, and lead performance. Because in a mature system, numbers aren’t slogans—they’re the product.

The Portfolio

PlayamoPartners manages 17 in-house brands:

Playamo, Bizzo Casino, Dragon Slots, Avalon78, National Casino,
20Bet, Woo Casino, CasinoChan, Cookie Casino, Bob Casino,
Mason Slots, Spinia, Limewin, BetAmo, Spinando, Betchan, Granawin.

Again, the Formula 1 logic applies: it’s not about one star car—it’s about the strength of the whole team.

That team is held together by clear traffic policies, incentive bans, predictable payouts, and calm, respectful communication. The kind of environment where the story isn’t “how fun it was,” but “how clear it was.”

This isn’t another offer. This is real business.

Final Lap

Premium affiliate programs operate by a different logic. Rewards aren’t promotional props—they’re a mark of recognition. Built on strict discipline: vetted sources, transparent rules, proven systems, steady payouts, and deliberate decisions.

TAG Heuer stands as a symbol of precision, endurance, and results over time. In tandem with Formula 1 thinking, it shapes a clear thesis:

Premium isn’t about shine. Premium is about how well things work.

Barcelona IGB 2026.

Booth 81-M10

If you’re operating at that level—you’ll know it right away.

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Andy Phillips SportingRisk.com CBDO

Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options

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Sporting Risk, specialists in betting, forecasting, and sports analytics, has improved its services with the introduction of its latest In-Play Pre-Canned Multis. The newest enhancement to its offerings includes a tailored BetPrompt feature aimed at streamlining bet choices and increasing engagement for partner operators.
The latest offering utilizes Sporting Risk’s BetBuilder technology to generate pre-made, contextually suitable in-play multis, displayed with smart prompts during the game. Integrating advanced pricing technology and data-informed curation enables operators to help players swiftly create appealing BetBuilder combinations.
In-Play Pre-Canned Multis highlight sought-after, high-value, and situational options, enabling players to swiftly finalize their BetBuilder slip without manually selecting the legs. The tool improves discovery, maintains player attention on the ongoing game, and boosts engagement with timely, pertinent betting options.
By integrating carefully selected BetPrompts into the live gaming experience, Sporting Risk is allowing operators to enhance the in-play BetBuilder offering, making it more user-friendly and therefore more profitable.
Andy Phillips, SportingRisk.com CBDO, commented: “This launch reflects our ongoing commitment to building smart, data-driven products that make the betting experience simpler and more engaging. Utilising our BetBuilder and BetPrompts platform together to deliver curated in-play market combinations, we’re helping clients guide customers to the most interesting opportunities while delivering higher in-play margin.”

The post Sporting Risk Rolls Out In-Play Pre-Canned Multis for Personalized BetBuilder Options appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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4ThePlayer

4ThePlayer teams up with Entain for UK retail launch of player-favourite slots

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4ThePlayer, the specialized slot studio recognized for its player-centric philosophy, has reached a deal with Entain, one of the globe’s biggest sports betting and gaming organizations, to roll out several games within Entain’s UK retail network, beginning with two of 4ThePlayer’s top titles in the UK: 4 Fantastic Fish and 3 Lucky Leprechauns.
The launch signifies another key milestone in 4ThePlayer’s retail path, bringing successful online titles to physical stores and enabling high-street gamers to engage with the studio’s games. Both games have gained a loyal online audience due to their captivating gameplay, straightforward math, and emphasis on alleviating typical player annoyances.
4 Fantastic Fish is one of 4ThePlayer’s premier games and the cornerstone of its most prosperous series so far, centered on the studio’s distinctive Money Ways™ feature. 3 Lucky Leprechauns has also emerged as a favorite among players, providing regular features and a vibrant, approachable experience that easily adapts to retail gaming.

Chris Ash, Founder and Managing Director at 4ThePlayer, said: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”

Matt Stadius, Director of Retail Gaming at Entain, added: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”

The retail launch has been executed in partnership with Reflex Gaming, a top omni-channel provider of gambling games and machines in the UK, guaranteeing that the titles are tailored for Entain’s store setting and retail customer base.
The agreement with Entain aims to grow gradually, with more 4ThePlayer titles scheduled to come, providing a consistent flow of known, player-approved content for Entain’s retail clientele.
This partnership strengthens 4ThePlayer’s dedication to developing games that function across various platforms, while upholding its boutique approach of prioritizing quality over quantity and a continuous emphasis on player enjoyment.

The post 4ThePlayer teams up with Entain for UK retail launch of player-favourite slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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