Pragmatic Play, a leading content supplier to the iGaming industry, has signed its latest Latin American agreement, this time with leading operator bplay to solidify its position in the rapidly expanding Brazilian market.

The integration of Pragmatic Play’s award-winning products into the operator’s portfolio will allow bplay customers to enjoy a range of Slots, Live Casino and Virtual Sports content, including popular titles such as Gates of Olympus and Blackjack X.

In total, bplay will gain access to more than 300 Slot titles, market leading Virtual Sports titles, and award-winning Live Casino games as it looks to establish itself in the vibrant Brazilian market.

It is the latest deal signed by Pragmatic Play in Latin America, where it continues to grow its commercial presence, aligning with the company’s impressive growth strategy in the region.

Advertisement

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Partnering with bplay reinforces Pragmatic Play’s dedication to delivering unparalleled gaming experiences to players in key Latin American markets and highlights the success in growing its commercial footprint in Brazil.”

Leopoldo Saravi, Product Manager at bplay, added: “Partnering with Pragmatic Play marks an important step forward for us as we continue to provide leading entertainment to our players across the Brazilian iGaming landscape.

“Pragmatic Play’s ever-expanding portfolio already resonates highly amongst players on the continent, so adding its titles to our platform will increase our overall offering and helps us meet the evolving needs of our customer base.”

Gaming Innovation Group (GiG) has further expanded its partnership with the Boldt Group, as the Bplay brand has seen two successful launches in the Argentinian provinces of Cordoba and Mendoza, making these now the sixth and seventh regulated jurisdictions powered by GiG’s next-generation platform and sportsbook technology.

These latest launches arrive at an extraordinary time for GiG as it continues to enjoy a strong growth trajectory in the region, cementing its position as the turnkey platform of choice for complex regulated markets throughout Latin America.

GiG’s capacity for delivering highly scalable industry-leading solutions continues to strengthen, as the established partnership between the two companies enters new markets. GiG has focused on a suite of secure, scalable, user centric end-to-end features, and a revolutionary new sportsbook, that are adept at maximising opportunities for growth in the most competitive environments around the globe.

iGaming in Latin America overall is experiencing one of the fastest growth rates globally, with revenues expected to top USD $3.7bn in 2025, according to data supplied by Statista. GiG is fully operational in Latin America, and is expected to increase its presence and partnerships in the region, ahead of igaming and sports betting regulation in Peru and Brazil in 2024.

Advertisement

Andrew Cochrane, Chief Business Officer at GiG said: “Our ever-strengthening partnership with the Boldt Group and the continuing expansion of our relationship provides a perfect example of the strength and dexterity our platform and sportsbook technology delivers. I’m extremely optimistic about the opportunities ahead in Latin America, as our proven capabilities in the region have us extremely well-positioned to propel growth across the continent, as regulation becomes more pronounced.”