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Optimove Selected as CRM Marketing Solution by Lottomatica Group
The leading Italian iGaming operator is set to partner with the retention marketing leader to scale marketing personalization and drive growth through AI-mapped CRM journeys
Optimove, the leading CRM Marketing platform, today announced it has been selected as the CRM Marketing solution by Lottomatica Group, the largest Italian group in the public gaming sector and one of the major players in Europe.
Optimove, which now works with five of the top six operators in Italy, helps brands manage large-scale CRM marketing frameworks. Optimove allows brands to reach their customers with the right message on the right channel by personalizing thousands of campaigns to hundreds of segments. Optimove allows brands to reach their customers with the right message on the right channel. Optimove’s AI-driven solutions autonomously determine the next- best- action for each player, eliminating marketers’ need to map every customer journey manually. Optimove empowers iGaming operators to understand better the behaviors players exhibit before becoming at-risk. These insights can help protect at-risk players, optimize marketing strategies and improve long-term player retention.
Lottomatica Group is Italy’s leading operator in online sports betting, games, amusement, and entertainment machines. With approximately €1.7 billion in revenues, the operator is the market leader and offers safe and engaging gaming experiences. Lottomatica has a customer base of 1 million online players, a franchising network of roughly 3,000 points of sales in sports betting and about 1,400 employees.
The new partnership will enhance Lottomatica Group’s CRM Marketing capabilities enabling the operator to scale and manage hundreds of player segments by harmoniously orchestrating realtime and scheduled multichannel campaigns, personalized for each player with the right message via the optimal channel. The scientific approach embedded in Optimove’s CRM Marketing platform will empower the operator to measure the incremental value of each player interaction and enhance its responsible gaming practices using Optimove’s predictive model for identifying and handling at-risk players.
“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform. Optimove’s best-in-class solution will help us deepen the relationship with our players and ensure we’re always the responsible choice for players. We believe iGaming should be, and remain, a fun activity and are acutely aware of the importance of having responsible gaming practices in place. Optimove’s CRM Marketing platform will help us win a bigger share of wallet while maintaining a compliant and responsible CRM Marketing strategy”.
“We’re thrilled to be selected by Lottomatica Group as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “When a top operator joins forces with the leading CRM Marketing hub, expect big things. A customer-centric marketing approach is more important than ever for brands wishing to differentiate themselves from their competitors in today’s market. An effective CRM Marketing strategy must include the ability to unify customer data, micro-segment audiences, create personalization at scale, AI-Orchestration and measure the incremental impact of every action. Optimove provides all the pieces of that puzzle and more. We’re looking forward to helping Lottomatica use these capabilities as a growth driver for the business.”
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Paf employees donated €125,000
The Nordic gaming company Paf decided to give all employees the opportunity to donate €125,000 to various good causes, initiatives and projects. The causes were selected through a nomination and voting process by the employees.
All Paf employees were given the opportunity to nominate their own initiatives that they felt were worthy of Paf’s €125,000 donation. Once the nomination process was complete, employees were asked to vote for the initiatives, and it was the employees’ votes that determined which initiatives received the donation and how much of the sum was allocated to each project.
“It’s really important that everyone who works at Paf feels that our core mission is different and that it’s well worth working for. That’s why we wanted to involve the employees and give everyone a direct opportunity to determine the distribution of the donation,” says Paf’s CEO Christer Fahlstedt.
Paf’s basic purpose is to generate funds for the benefit of society. The annual profit is used as Paf funds for social, environmental, youth, sports and cultural purposes, among others.
Second year in a row
This is the second year in a row that Paf employees have been able to donate a sum of money to various good causes. Last year employees donated €100,000 and this year the amount was increased to €125,000.
“It was a great way to end last year and a good initiative to repeat this year. The donation is not part of Paf’s usual mission and purpose, but it reflects our overall core purpose in an excellent way,’ says Paf CEO Christer Fahlstedt.
The distribution of €125,000
When the employees gathered in December for the annual Christmas speech, the vote was taken and the result determined how the €125,000 would be distributed. The Employee vote gave causes for Ukraine the biggest donation and €40,000, followed by causes against cancer €25,000 and in third place causes for combating abuse of children €15.000.
1. €40.000 – Causes for Ukraine
2. €25.000 – Causes against cancer
3. €15.000 – Causes for combating abuse of children
4. €12.000 – Causes for Children
5. €9.000 – Causes for Animals
6. €7.000 – The Swedish Brain Foundation (Hjärnfonden)
7. €6.000 – Medical aid for Palestine
8. €5.000 – Causes for Women
9. €3.500 – Relief efforts – Spanish weather disaster
10. €2.500 – Jesuit Refugee Services Malta
Most votes – top 3
Causes for Ukraine goes to the following initiatives;
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Power Up Ukraine, Swedish based, helps with energy solutions
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Blågula Bilen, Swedish based, donates trucks & 4×4 vehicles with supplies
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Hospitallers, based in Ukraine, Hospitallers is a volunteer organization of paramedics.
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Come Back Alive, Ukraine, Demining in Ukraine
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Safe & Smart, Ukraine based, Restoring hybrid and offline learning in Ukrainian schools
Causes against cancer goes to;
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Barncancerfonden, Sweden, They help families and contribute to paediatric cancer research with the aim of eradicating childhood cancer
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Kingitud Elu, Estonia, Estonian Association of Parents of Children with Cancer
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Rintasyöpäyhdistys, Finland, Europa Donna Finland ry works to increase awareness of breast cancer and improve the quality of life for patients during and after the treatment period
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Project Liv, Finland, support children with cancer and their families
Causes for combating abuse of children goes to;
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Internet Watch Foundation, UK, stop child sexual abuse online
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Anti-Human Trafficking Intelligence Initiative, USA based, end human trafficking and child exploitation
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Missing Children Europe, protects children from going missing
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ECPAT, based in Thailand, ensures children live a childhood free from sexual abuse and exploitation
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La Strada International, Europe, works against human trafficking
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Prajwala, India, works to end sex trafficking & sex crime
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Maiti Nepal, Nepal, works for a society free from trafficking of children & women
The nomination and voting process was not open to organisations or initiatives that were already beneficiaries of Paf funds. Since 1966, Paf has distributed more than €447 million in Paf funds. In the spring of 2024, Paf was able to distribute €31.4 million for the benefit of society.
The post Paf employees donated €125,000 appeared first on European Gaming Industry News.
2025 ICR Conference
Golden Matrix Group to Participate in the 2025 ICR Conference
Golden Matrix Group Inc., a developer and licensor of online gaming platforms, systems, and gaming content, today announced that management will participate in the 2025 ICR Conference on January 13-15, 2025 at the Grande Lakes Resort in Orlando, FL.
Zoran Milosevic, Chief Executive Officer of Meridianbet, will participate in a fireside chat with an equity research analyst on Monday, January 13, 2025, at 2:30 PM ET and will also be available for meetings during the conference.
Latest News
The Power of High Performance: GR8 Tech Achieves 25% Turnover Growth in 2024
GR8 Tech has successfully closed the year – a 25% year-on-year increase in turnover, dozens of new clients signed, and a significant boost in client revenue. Throughout the year, the company developed nearly 200 new features and improvements, continually enhancing the functionality of its platform. With over 12.4 billion bets placed in 2024 (a 125% increase year-on-year), GR8 Tech has proven its ability to scale and deliver consistent performance, even during the busiest events.
“Our primary focus in 2024 was to empower operators with tools for seamless platform customization and streamlined management. We introduced geo-specific solutions that enable faster market launches, adapting platforms to meet local demands—whether through bonus mechanics, payment methods, or tailored content for sportsbook and casino. At the same time, we strengthened our offerings with enhanced sportsbook features, new games in the casino vertical, and innovative gamification mechanics to drive player engagement,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech.
GR8 Tech demonstrated its robust scalability by handling 21.5 million bets during the IPL 2024 alone. With the capacity to process 20,000 bets and 54,000 wallet transactions per second, the platform consistently performs even during high-traffic periods.
In 2024, GR8 Tech signed numerous long-term partnerships, bringing its total number of projects worldwide to 45+ and proving the growing demand for customizable iGaming solutions. The company also received industry-wide acclaim, securing multiple prestigious awards, such as Silver as the Best Platform Provider of the Year at SBC Awards, “Best Online Sportsbook Provider” at SiGMA Eurasia, “Best Workplace” at SiGMA Americas, and “Rising Star Provider of the Year” at the Affpapa iGaming Awards 2024.
Building on its achievements, GR8 Tech is set for another successful year, continuing to deliver industry-leading solutions for operators around the world.
“Improvement and excellence are about consistently staying ahead. A trend might emerge and then disappear tomorrow, but improving your product – making it better than the competition – has lasting value. Whether it’s through better personalization, risk management, recommendations, or any other aspect, improvement is essential. And in this industry, you don’t really have a choice. It’s so fast-paced that if something new and valuable appears, you need to adopt it immediately. The mindset of constant improvement is what keeps a product relevant and competitive,” said Sergey Ghazaryan, CRO at GR8 Tech.
GR8 Tech heads into 2025 with a continued commitment to driving high-performance results, leading industry trends, and challenging the norm.
The post The Power of High Performance: GR8 Tech Achieves 25% Turnover Growth in 2024 appeared first on European Gaming Industry News.
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