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BetGames launches new Game Show vertical with Entain
Innovative live dealer and betting games studio BetGames has announced the launch of a new product vertical, Game Shows, in tandem with a landmark agreement with sports betting and gaming group, Entain.
The collaboration between Entain and BetGames brings forward a unique live game show, which provides customers with an unrivalled experience set within a state-of-the-art studio.
As part of this landmark deal, BetGames will provide Entain with a total of three bespoke and unique gameshows, with the first, Starzle, kicking off the partnership giving the group access to the industry’s first premium number-themed gameshow.
The products will be accessible across Entain’s renowned brand portfolio, with a direct integration onto Ladbrokes’ platform launching the partnership.
Game Shows is an innovative new product, featuring state-of-the-art technology and has been optimised for the Ladbrokes brand. The new vertical will introduce the industry-first number-themed gameshow, with a mix of both number-themed mechanics and card-based elements. Combining the ever-popular number draw mechanic with the drama of earning higher multipliers at the turn of a card, this bespoke game is sure to have broad appeal.
Entain is one of the industry’s largest sports betting and gaming groups, operating in both online and land-based sectors. The company’s extensive list of popular brands includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala and PartyCasino.
The launch is an integral part of a series of developments that will see 2022 become the strongest launch year in the company’s history. BetGames is also set to expand its offered verticals from one to three, simultaneously enhancing its proposition and widening its reach.
Commenting on the deal, BetGames’ CEO Andreas Koeberl said: “We’re absolutely delighted to partner with the Entain group. Its status as one of the world’s largest gaming organisations and innovation leaders imbues us with excitement at the possibilities our collaboration will lead to. This is a game changer for us as a company and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – within only nine months.
“The Game Show product line is a carefully curated tier-one focused vertical that will provide users with an unprecedented gambling experience, we’re extremely enthusiastic about it and are confident it will appeal to many across the iGaming space.”
Head of Live Casino at Entain, Graciella Anthony added: “Working closely with BetGames was a great experience and a testament as to what we can achieve together – and we couldn’t be more excited to work with them again.
“Starzle is a long-term exclusive to Entain and is further testament to our ambition of being the home of live games shows and continuing to offer our customers the best and most exciting content in the marketplace.”
Adam Lahouiri, Live Casino Commercial & Product Manager at Entain said: “This has been an exciting project to be a part of, working alongside such a talented team at BetGames was a pleasure. We are delighted with the outcome and look forward to expanding our suite of exclusive Game Shows.”
These milestone developments come on the back of the company successfully revamping its Lotto Reloaded studio in recent months. The flagship product is authorised across several key markets including those governed by the UKGC and MGA, whilst also satisfying the regulatory requirements in a variety of South African jurisdictions.
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OnlyPlay Releases Pub Fruits
OnlyPlay has released Pub Fruits, a bright and lively 5×3 video slot with a classic fruit theme and a fun pub atmosphere. The reels are filled with juicy fruits, lucky sevens, shiny coins and warm golden colours. The retro design feels familiar, but the animations make it fresh and modern. Every spin looks colourful and smooth, and the game is easy to understand from the first second. It feels like stepping into a friendly pub where the lights are warm and the mood is always upbeat.
The real excitement starts with the Hold and Win feature. Players can chase four jackpot levels – Mini (x25), Minor (x50), Major (x100) and Grand (x500). Each coin you collect increases your chances and builds tension on the screen. The feeling of risk grows with every spin, and the moment before the result lands is full of anticipation. It is simple to play, but the adrenaline and excitement make it hard to stop.
Free Spins bring even more action to the game. Land 3, 4 or 5 Scatters to unlock up to 15 Free Spins, and retrigger them to keep the fun going. Wild symbols help create more winning combinations, while Jackpot symbols can appear in both the base game and Free Spins.
With 96.93% RTP, a 21.38% HIT rate and medium volatility, the gameplay feels balanced – steady wins with the chance for something much bigger. It is a mix of comfort and thrill that keeps every session interesting. Pub Fruits combines classic style, modern features and real excitement.
The post OnlyPlay Releases Pub Fruits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cardno
QCI Launches its Data Community Platform in Australia
Quick Custom Intelligence (QCI) has launched its Data Community platform in Australia, bringing unified consumer intelligence to the rapidly expanding $13 trillion global Fun Economy. By connecting venues, retailers and destination districts into a single interoperable ecosystem, the platform enables real-time insights, personalised engagement and seamless digital-to-physical experiences.
The Data Community platform enables smarter staffing, stronger tenant collaboration and more personalised engagement, helping operators manage increasingly complex, high-traffic environments. The global “Fun Economy” — spanning leisure, hospitality, retail and entertainment — is valued at over $13 trillion, according to joint research from the University of Nevada, Las Vegas and Zero Labs.
Tony Toohey, Director of TT Management welcomed the platform’s availability in Australia: “The Australian market is increasingly focused on connected, experience-led destinations,” said Toohey.
“Operators here understand the importance of breaking down data silos and collaborating across venues and partners. QCI’s Data Community platform arrives at the right time, enabling a more coordinated and commercially intelligent approach to managing entertainment and hospitality environments.”
Andrew Cardno, Co-Founder and CTO of QCI, said: “Australia represents a sophisticated and forward-looking market for experience-driven destinations,” said Cardno.
“By bringing Data Community to the region, we are equipping operators with the tools to unify their data, understand guest journeys more deeply and curate experiences — not just transactions.”
QCI’s technology is deployed in more than 1000 sites globally, including over 300 casino resorts across North America, Australia and Europe. The company’s platform supports leading brands across gaming, hospitality and mixed-use entertainment districts, helping operators align marketing, operations and guest engagement within a single intelligence framework.
With the launch of Data Community in Australia, QCI continues to expand its role as the intelligence layer powering connected destinations across the evolving Fun Economy.
The post QCI Launches its Data Community Platform in Australia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor
The provider increased its presence in Romania by launching with two of the market’s leading operators, Casa Pariurilor and Fortuna.
Popular iGaming content provider ICONIC21 launches with Casa Pariurilor and Fortuna. The integrations represent a further strategic move in the provider’s swift expansion within regulated markets.
Casa Pariurilor and Fortuna rank among the most well-known brands in Romania, possessing a robust retail and online presence, relied upon by a large player community. Collaborating with both operators strengthens ICONIC21’s dedication to providing top-notch, tailored content for prominent brands in competitive markets.
A broad range of ICONIC21’s live casino games is now accessible to its players, featuring prominent titles from the Gravity Series like Gravity Roulette and Gravity Blackjack. The Gravity Series incorporates multiplier mechanics into traditional casino formats, enhancing engagement while maintaining a sense of familiarity. The collection additionally features various roulette versions and well-liked Asian games like Sic Bo and Baccarat, guaranteeing wide player attraction.
The growth emphasizes ICONIC21’s rapidly advancing roadmap, covering live casino, slots, virtual and instant games, dedicated studios, and proprietary promotional tools. Every vertical is created to enable flexible integration, customized environments, and expandable growth for operators.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Romania is a key regulated market for us, and going live with Casa Pariurilor and Fortuna confirms the strong demand for our portfolio. We are growing quickly across regulated jurisdictions, and Romania is a clear example of how our products resonate with established operators who prioritise quality, performance, and flexibility.”
Michael Foster, Group Head of Commercial Gaming Operations, added: “Integrating ICONIC21’s portfolio allows us to enhance our live casino offering with strong, performance driven titles. The Gravity Series in particular brings an extra engagement layer to classic games, which aligns well with our strategy of delivering differentiated experiences to our players.”
The post ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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