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Relax Gaming pens landmark deal with bet365
Relax Gaming, the igaming aggregator and supplier of unique content, has further re-affirmed its industry-leading credentials upon signing a deal to supply its extensive portfolio of games to operating giant bet365.
The important milestone deal sees bet365 customers gain access to a host of Relax Gaming’s award-winning slot titles such as Temple Tumble, Snake Arena and the blockbuster hit, Money Train 2.
The partnership is set to significantly boost Relax’s exposure across key jurisdictions, with bet365 active in a slew of key markets around the world, several of which have been identified as high-priority markets for both parties.
Alongside Relax’s hugely popular in-house titles, bet365 will also have access to content from Relax’s 50-plus hand-picked aggregated partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
Launching with bet365 in the online space is further evidence of how Relax is successfully diversifying its extensive product offering. The studio is delivering an engaging experience to more bettors worldwide by providing online operators with a solution that drives engagement and revenues.
Commenting on the partnership, Nadiya Attard, CCO at Relax Gaming sees the announcement as one that will add significant visibility for Relax and exemplifies the provider’s continued ambitious plans for market expansion and growth.
She added: “Naturally, bet365 needs no introduction. As the biggest operator in our sector, taking our products live with them is a hugely important moment for us as we continue to expand at pace.
“The operator has a famously in-depth understanding of its player-base and consistently has an impact on the market through innovation and a high-quality offering. As a result, we’re delighted the brand has chosen Relax to enrichen its offering even further.
“I’m sure the addition of our premium portfolio will only benefit that reputation further as bet365 continues to grow and differentiate itself.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the prestigious EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.
In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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OnlyPlay Releases Pub Fruits
OnlyPlay has released Pub Fruits, a bright and lively 5×3 video slot with a classic fruit theme and a fun pub atmosphere. The reels are filled with juicy fruits, lucky sevens, shiny coins and warm golden colours. The retro design feels familiar, but the animations make it fresh and modern. Every spin looks colourful and smooth, and the game is easy to understand from the first second. It feels like stepping into a friendly pub where the lights are warm and the mood is always upbeat.
The real excitement starts with the Hold and Win feature. Players can chase four jackpot levels – Mini (x25), Minor (x50), Major (x100) and Grand (x500). Each coin you collect increases your chances and builds tension on the screen. The feeling of risk grows with every spin, and the moment before the result lands is full of anticipation. It is simple to play, but the adrenaline and excitement make it hard to stop.
Free Spins bring even more action to the game. Land 3, 4 or 5 Scatters to unlock up to 15 Free Spins, and retrigger them to keep the fun going. Wild symbols help create more winning combinations, while Jackpot symbols can appear in both the base game and Free Spins.
With 96.93% RTP, a 21.38% HIT rate and medium volatility, the gameplay feels balanced – steady wins with the chance for something much bigger. It is a mix of comfort and thrill that keeps every session interesting. Pub Fruits combines classic style, modern features and real excitement.
The post OnlyPlay Releases Pub Fruits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cardno
QCI Launches its Data Community Platform in Australia
Quick Custom Intelligence (QCI) has launched its Data Community platform in Australia, bringing unified consumer intelligence to the rapidly expanding $13 trillion global Fun Economy. By connecting venues, retailers and destination districts into a single interoperable ecosystem, the platform enables real-time insights, personalised engagement and seamless digital-to-physical experiences.
The Data Community platform enables smarter staffing, stronger tenant collaboration and more personalised engagement, helping operators manage increasingly complex, high-traffic environments. The global “Fun Economy” — spanning leisure, hospitality, retail and entertainment — is valued at over $13 trillion, according to joint research from the University of Nevada, Las Vegas and Zero Labs.
Tony Toohey, Director of TT Management welcomed the platform’s availability in Australia: “The Australian market is increasingly focused on connected, experience-led destinations,” said Toohey.
“Operators here understand the importance of breaking down data silos and collaborating across venues and partners. QCI’s Data Community platform arrives at the right time, enabling a more coordinated and commercially intelligent approach to managing entertainment and hospitality environments.”
Andrew Cardno, Co-Founder and CTO of QCI, said: “Australia represents a sophisticated and forward-looking market for experience-driven destinations,” said Cardno.
“By bringing Data Community to the region, we are equipping operators with the tools to unify their data, understand guest journeys more deeply and curate experiences — not just transactions.”
QCI’s technology is deployed in more than 1000 sites globally, including over 300 casino resorts across North America, Australia and Europe. The company’s platform supports leading brands across gaming, hospitality and mixed-use entertainment districts, helping operators align marketing, operations and guest engagement within a single intelligence framework.
With the launch of Data Community in Australia, QCI continues to expand its role as the intelligence layer powering connected destinations across the evolving Fun Economy.
The post QCI Launches its Data Community Platform in Australia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor
The provider increased its presence in Romania by launching with two of the market’s leading operators, Casa Pariurilor and Fortuna.
Popular iGaming content provider ICONIC21 launches with Casa Pariurilor and Fortuna. The integrations represent a further strategic move in the provider’s swift expansion within regulated markets.
Casa Pariurilor and Fortuna rank among the most well-known brands in Romania, possessing a robust retail and online presence, relied upon by a large player community. Collaborating with both operators strengthens ICONIC21’s dedication to providing top-notch, tailored content for prominent brands in competitive markets.
A broad range of ICONIC21’s live casino games is now accessible to its players, featuring prominent titles from the Gravity Series like Gravity Roulette and Gravity Blackjack. The Gravity Series incorporates multiplier mechanics into traditional casino formats, enhancing engagement while maintaining a sense of familiarity. The collection additionally features various roulette versions and well-liked Asian games like Sic Bo and Baccarat, guaranteeing wide player attraction.
The growth emphasizes ICONIC21’s rapidly advancing roadmap, covering live casino, slots, virtual and instant games, dedicated studios, and proprietary promotional tools. Every vertical is created to enable flexible integration, customized environments, and expandable growth for operators.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Romania is a key regulated market for us, and going live with Casa Pariurilor and Fortuna confirms the strong demand for our portfolio. We are growing quickly across regulated jurisdictions, and Romania is a clear example of how our products resonate with established operators who prioritise quality, performance, and flexibility.”
Michael Foster, Group Head of Commercial Gaming Operations, added: “Integrating ICONIC21’s portfolio allows us to enhance our live casino offering with strong, performance driven titles. The Gravity Series in particular brings an extra engagement layer to classic games, which aligns well with our strategy of delivering differentiated experiences to our players.”
The post ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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