Affiliate Industry
Bojoko launches sports betting in the UK
Leading online gambling affiliate expands its presence in the UK market by allowing players to browse and choose the best online sports betting sites
Bojoko, the award-winning online gambling affiliate, has strengthened its position in the UK market following the launch of Bojoko Sports Betting.
Bojoko Sports Betting has been developed with the same approach that has seen the affiliate dominate the UK online casino market since making its debut back in 2017.
The site is packed full of informative pages about sports betting in the UK, with content written by online gambling specialists with a passion for sports.
Visitors can also browse and choose UK-licensed online sportsbooks, with each listed on the site having passed Bojoko’s strict criteria for providing the best player experience.
Bojoko has also employed a team of independent sportsbook testers who have put each site through its paces, giving a rating and providing feedback on key factors such as odds and bonuses.
Bojoko members, of which there are more than 30,000 in the UK, can also rate and review each sportsbook based on the experience they receive.
This “double layer” means that Bojoko users and members can get a clear idea of what each sportsbook brand has to offer before they sign up and bet.
In particular, the withdrawal time of each online sportsbook is put to the test with a badge available for those that meet the threshold set by Bojoko.
Operators can also reach out to the Bojoko team to apply for a badge if they believe their payouts are fast enough to meet or beat the threshold set.
Bojoko also offers a selection of powerful tools that allow visitors to filter the online sportsbooks listed based on key criteria making it easier to choose the sites that meet their needs.
Jussi Viljanen, Head of Sports at Bojoko, said: “Having established Bojoko as a leading online casino affiliate brand in the UK market, it made sense to expand into the sports wagering vertical to allow bettors to browse and choose from the best online sports betting sites.
“Our innovative double-layer approach helps to highlight the sportsbooks that go above and beyond to deliver a top player experience while at the same time allowing our visitors and members to identify those brands quickly and easily.
“We have taken the same approach to Bojoko Sports Betting as we have with online casino and we believe this will help us quickly emerge as the leading destination for UK bettors looking for information about sports betting as well as quick access to the latest and the best sportsbooks.”
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Affiliate Industry
Better Collective Acquires AceOdds
In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.
AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.
Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”
Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.
The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.
The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.
Affiliate Industry
AskGamblers Launches AskGamblers Sports
AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.
Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.
In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.
Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.
“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”
The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.
Affiliate Industry
Amusnet Partners with Gamblers Connect
Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.
One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.
“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.
The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.
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