Balkans
iSoftBet reinforces its presence in Bulgaria with Alphabet Gaming agreement

iSoftBet, the leading online games supplier and content aggregator, has established a content partnership with Bulgarian operator group, Alphabet Gaming, in a move that bolsters its foothold in the region.
The agreement will see a comprehensive range of iSoftBet’s most popular game releases delivered to the group’s online casino brand, Alphawin.
The latest deal marks an extension of iSoftBet’s presence in the Bulgarian market, adding to a string of recent partnerships that have strengthened the supplier’s presence across Europe’s regulated markets.
Established in 2007 with a strong presence in the land-based sector, Alphabet Gaming has recently expanded its operations to cater to the online environment, having also obtained a licence to operate in Bulgaria’s regulated market.
Federica Faggiano, Chief Commercial Officer at iSoftBet, said: “We are thrilled to announce the establishment of our partnership with Alphabet Gaming and its subsidiary brands.
“Our content will now feature on the site of the group’s online casino brand, Alphawin, alongside other popular innovations from the wider industry. This deal underlines the appeal of our content in Bulgaria, and our long-term commitment to the region.”
Lyubomir Zaharinov, Chief Executive Officer at Alphabet Gaming, said: “Signing a deal with a provider of iSoftBet’s status is a huge win for us, and our online casino brand Alphawin will reap the benefits of receiving a selection of its most popular products.”
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Balkans
New Installation of Diamond King 3

CT Gaming has announced two new successful installations at Princess Casino, Svilengrad and Princes Astoria, Sofia two of the most prominent gaming venues in Bulgaria. The installation includes 5 NEXT cabinets in each location. The slots are designed to offer unparalleled comfort and a seamless gaming experience. Each cabinet is equipped with advanced technology and ergonomic features, ensuring player satisfaction while optimizing operator performance.
To enhance NEXT features, the machines are paired with Diamond King 3, CT Gaming’s bestselling multigame, renowned for its diverse and engaging content. Among the 50 captivating titles, players can discover the revived legendary Mega Jack Trio – Aztec Gold, Slot-O-Pol Deluxe and Champagne Party, delivering nostalgia with enhanced gameplay.
“We are sincerely grateful to our partners at Princess Casinos for their trust and collaboration. These installations not only strengthen our presence in the local market but also further solidify our valued partnership,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.
The post New Installation of Diamond King 3 appeared first on European Gaming Industry News.
Balkans
Push Gaming takes content live with Mozzartbet in Serbia

Push Gaming has announced its latest market expansion with the successful launch of its content on Mozzartbet’s platform in Serbia. This strategic partnership marks a significant milestone for Push Gaming, further extending its reach into the burgeoning Serbian market.
Mozzartbet, a prominent operator in the country, now offers its players access to Push Gaming’s popular portfolio of titles. These include fan favourites such as Wild Swarm and Razor Shark and the studio’s upcoming releases, including Mad Blast.
The partnership underscores Push Gaming’s commitment to expanding its global footprint and delivering premium content to players worldwide. The company continues to develop innovative and engaging games that push the boundaries of online casino entertainment.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “We’re thrilled to partner with Mozzartbet and bring our games to its players in Serbia.
“Mozzartbet has a strong presence and reputation in the market, and we are confident that our content will resonate well with its audience. This launch is an important step in our growth strategy, and we look forward to a successful partnership.”
Marina Avromivic, Head of Online Casino Operations at Mozzartbet, said: “Adding Push Gaming’s popular catalogue of content to our offering is a significant development and represents the ideal partnership for us.
“Push is known for its high-quality games, innovative features, and engaging gameplay, which aligns perfectly with our commitment to providing our players the best possible gaming experience. We know they will appreciate the added choice and entertainment their games bring.”
The post Push Gaming takes content live with Mozzartbet in Serbia appeared first on European Gaming Industry News.
Balkans
Bulgaria first for Push Gaming with Kaizen Gaming’s Betano

Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.
For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.
Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.
The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.
Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.
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