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RECORD DEAL FOR TENZ AND PRODIGY AGENCY – 40 000 MICE SOLD OUT IN A FEW HOURS – FINALMOUSE TENZ MOUSE ($7 599 600 total gross value)

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Prodigy Agency, a leading esports representation agency, has revealed that the limited launch of the mouse of its player Tyson “TenZ” Ngo, a Valorant superstar from North America, with Finalmouse, sold out in just a few hours on Sunday, 17 July 2022.

A total of 40 000 mice were sold at a unit price of $189.99, representing a total gross value of $7 599 600. This is by far the biggest sale for an active esports player ever and TenZ will receive a share of the revenue generated.
Profit from the release will not be disclosed.

Prodigy Agency, founded and directed by Jérôme Coupez, with over 30 employees, represent more than 200 players around the world including some of the biggest stars in esports like Mathieu “ZywOo” Herbaut and Jonathan “EliGE” Jablonowski on CS:GO, Adil “ScreaM” Benrlitom and Tyson “TenZ” Ngo on Valorant, Alexandre “Kaydop” Courant on Rocket League, and Kacper “Inspired” Słoma on League of Legends.

Since joining Prodigy Agency in January 2021, TenZ has grown from less than a million followers to close to 8 million, with a massive reach and engagement on all platforms, including a peak at 113 373 viewers on Twitch, becoming a true esports icon.
He has also been one of the very best players in the world on Valorant, winning several international competitions with his current team Sentinels.

In addition to Finalmouse, he is also currently the ambassador of premium brands such as XTRFY , Secretlab and Aim Lab.

“We’ve been working for more than a year on creating this opportunity and bringing it to the finish line.
From the negotiations of a ground-breaking contract for TenZ with his team to anticipate this potential move, to exploring all the possibilities with peripheral companies, including Finalmouse, to this very final day of the drop!

When I first started to think about this idea, I really did envision it to be something similar to the Michael Jordan x Nike original deal – with the goal of creating something unique for esports players and paving the way for the future by proving that esports players can actually sell products… and a lot!

On top of being one of the best players in the world on his game, Tyson is perhaps the current biggest active esports pro player in the world, and he is truly becoming an icon for a whole generation.
It was a no-brainer to collaborate with Finalmouse on creating the first TenZ’ mouse as he was already playing with their products and they were the perfect match in terms of quality and image.

I couldn’t be prouder of Tyson and our team at Prodigy Agency and this is only the beginning of millions of possibilities for our players.” – Jérôme Coupez, Founder & CEO – Prodigy Agency

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Vlad Marinescu Re-Elected as 10th IESF President

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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.

During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.

“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”

Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.

The assembly also elected the IESF Board for 2026, comprising:

Board Members:

  • HRH Prince Omar Bin Faisal – Jordan

  • Afiq Fadhli Bin Narawi – Malaysia

  • Elin Yoojung Moen – Norway

  • Clint Kennedy – United States

  • Flip De Bruyn – Namibia

The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.

The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.

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GG.BET launches Bet Builder for a new way to bet

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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.

Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.

To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.

GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.

GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.

The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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