eSports
RECORD DEAL FOR TENZ AND PRODIGY AGENCY – 40 000 MICE SOLD OUT IN A FEW HOURS – FINALMOUSE TENZ MOUSE ($7 599 600 total gross value)
Prodigy Agency, a leading esports representation agency, has revealed that the limited launch of the mouse of its player Tyson “TenZ” Ngo, a Valorant superstar from North America, with Finalmouse, sold out in just a few hours on Sunday, 17 July 2022.
A total of 40 000 mice were sold at a unit price of $189.99, representing a total gross value of $7 599 600. This is by far the biggest sale for an active esports player ever and TenZ will receive a share of the revenue generated.
Profit from the release will not be disclosed.
Prodigy Agency, founded and directed by Jérôme Coupez, with over 30 employees, represent more than 200 players around the world including some of the biggest stars in esports like Mathieu “ZywOo” Herbaut and Jonathan “EliGE” Jablonowski on CS:GO, Adil “ScreaM” Benrlitom and Tyson “TenZ” Ngo on Valorant, Alexandre “Kaydop” Courant on Rocket League, and Kacper “Inspired” Słoma on League of Legends.
Since joining Prodigy Agency in January 2021, TenZ has grown from less than a million followers to close to 8 million, with a massive reach and engagement on all platforms, including a peak at 113 373 viewers on Twitch, becoming a true esports icon.
He has also been one of the very best players in the world on Valorant, winning several international competitions with his current team Sentinels.
In addition to Finalmouse, he is also currently the ambassador of premium brands such as XTRFY , Secretlab and Aim Lab.
“We’ve been working for more than a year on creating this opportunity and bringing it to the finish line.
From the negotiations of a ground-breaking contract for TenZ with his team to anticipate this potential move, to exploring all the possibilities with peripheral companies, including Finalmouse, to this very final day of the drop!
When I first started to think about this idea, I really did envision it to be something similar to the Michael Jordan x Nike original deal – with the goal of creating something unique for esports players and paving the way for the future by proving that esports players can actually sell products… and a lot!
On top of being one of the best players in the world on his game, Tyson is perhaps the current biggest active esports pro player in the world, and he is truly becoming an icon for a whole generation.
It was a no-brainer to collaborate with Finalmouse on creating the first TenZ’ mouse as he was already playing with their products and they were the perfect match in terms of quality and image.
I couldn’t be prouder of Tyson and our team at Prodigy Agency and this is only the beginning of millions of possibilities for our players.” – Jérôme Coupez, Founder & CEO – Prodigy Agency
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New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook
Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.
Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.
Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.
The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.
BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.
Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.
“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”
Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”
The post BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES appeared first on European Gaming Industry News.
Sony’s gaming gear brand, INZONE, has become the Main Partner and the Official Gaming Display Partner of VCT EMEA for the next two years.
The gaming gear brand has previously supported the VCT as the Official Headset Partner and currently sponsors two VALORANT teams: Fnatic (EMEA) and ZETA DIVISION (APAC).
The deal will see INZONE equip the coach rooms, practice areas and co-stream rooms with top-of-the-range INZONE M10S OLED monitors, giving players, teams and broadcast partners the opportunity to use and test the equipment. In addition, fans attending the Riot Games Arena in Berlin will also get the chance to try out the monitors at the 1v1 station in the fanzone during VCT EMEA showdays.
“INZONE has become a major player in the pro-gaming performance scene, so we’re delighted to bring them on board as a partner of VCT EMEA for the next two years. Their continued support of our esports scene and commitment to serving the evolving needs of the gaming community through cutting-edge technology makes this a truly exciting collaboration,” Daniel Ringland, Head of VALORANT Esports EMEA, said.
The post Sony’s INZONE Becomes Main Partner of VCT EMEA appeared first on European Gaming Industry News.
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