Latest News
BETER announces its redesigned company website
The industry’s leading provider of next-gen betting products and gaming solutions BETER has introduced an improved version of its corporate website to provide prospective and existing clients with enhanced and comprehensive information about its services and product verticals.
As BETER continues to expand its product portfolio, add new solutions, and enhance existing ones, it was time for a major update highlighting the ongoing evolution of the brand and its slogan — Next-gen gaming!
BETER’s refreshed corporate website reflects the brand’s personality and features a user-centric modern design, improved navigation and functionality, videos about products, and easy access to essential information aimed at providing visitors with the ultimate user-friendly experience.
Along with an updated design, the website’s navigation has been reviewed. The company’s goal with this new website is to provide visitors with an easier way to learn about BETER’s key pillars: next-gen betting products and solutions. All useful information about the company’s products BETER Esports, BETER Sports, BETER Live and BETER Gaming and solutions (BETER Integrity, BETER iFrame, etc.) can now be found both on the homepage and on the dedicated web pages.
Last but not least, users can stay informed with the latest BETER and industry news through the new News and Events sections. The company plans to attend and exhibit at this year’s Global Gaming Expo Asia (G2E Asia) and SBC Summit Barcelona.
Yori Arami, CRO at BETER said: “Delivering betting and gaming solutions that cater to the needs of betting operators’ next-gen audience is a complex message to communicate.
We are delighted because we have created a website that clearly presents our recently updated products and services and has an impressive, eye-catching design. We believe it will not only provide a deeper understanding of our portfolio and solutions but also showcase all the possible cooperation opportunities we can offer.
BETER’s new website is helping to articulate what value we can bring to global betting and gaming industry.”
BETER is the industry’s leading provider of next-gen betting content and data, spanning fast sports, esports, live casino products and gaming solutions.
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DUPR Ratings
USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza
USA Pickleball is heading back to the “Sports and Entertainment Capital of the World” for the USA Pickleball Golden Ticket – Las Vegas, presented by Tommy Bahama.
Taking place from February 18–22, 2026, the event moves to a new iconic home at the Plaza Hotel & Casino in downtown Las Vegas. As a premier qualifying event for the 2026 USA Pickleball National Championships, this tournament offers amateur players their fastest “Path to Nationals.”
The “Golden Ticket” Advantage
In the competitive world of pickleball, a “Golden Ticket” is the ultimate prize for amateur athletes.
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Priority Registration: Gold medalists in each age and skill bracket receive a Golden Ticket, granting them guaranteed priority registration for the National Championships in November.
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Tiered Point System (TPS): Participants who do not win gold still earn maximum ranking points toward Nationals eligibility, as Golden Ticket events sit at the highest tier of the sanctioned points system.
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Official Rankings: As a sanctioned event, results are reported to DUPR, providing athletes with verified skill ratings.
Venue Spotlight: The Plaza Hotel & Casino
The Plaza has established itself as the premier pickleball destination in Las Vegas, boasting more courts than any other hotel-casino resort in the city.
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16 Tournament-Level Courts: The venue features 12 permanent rooftop courts and a dedicated championship court area that can expand to accommodate large-scale tournament play.
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Rooftop Experience: Players compete on the Plaza’s fifth-floor pool deck, offering panoramic views of the Las Vegas valley and the historic Fremont Street District.
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Capacity: The event expects to host over 500 athletes across five days of high-stakes competition.
“This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city,” said Jose Moreno, Chief Marketing Officer of USA Pickleball.
Tournament Registration & Logistics
Registration for the Las Vegas Golden Ticket is currently open, with several key deadlines and costs for participants:
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Registration Deadline: February 8, 2026.
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Cost: $95 Registration Fee + $45 Event Fee (Amateurs).
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Skill Levels: Open to players in skill brackets 3.0 to 5.0, with age divisions ranging from 19 to 80+.
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Exclusive Rates: A special hotel rate is available at the Plaza using group code SUSAPGT for bookings made by February 2nd.
For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.
The post USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DUPR Ratings
USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month
USA Pickleball Golden Ticket Las Vegas presented by Tommy Bahama set for Feb. 18-22
USA Pickleball is returning to Las Vegas next month with the USA Pickleball Golden Ticket – Las Vegas presented by Tommy Bahama, bringing one of the organization’s premier qualifying events back to the city after a highly successful 2024 tournament. The event will take place Feb. 18–22, at the Plaza Hotel and Casino in downtown Las Vegas, offering athletes a new venue and an elevated tournament experience.
Golden Ticket Tournaments are official qualifying events for the USA Pickleball National Championships, the sport’s most prestigious competition. Winners earn a coveted Golden Ticket, securing priority registration to Nationals, while all participants earn points as part of USA Pickleball’s Tiered Point System.
Golden Ticket Tournaments attract top players from across the country, offering a professionally run environment with certified referees, official rules, and first-class venues designed for fair and competitive play. As sanctioned USA Pickleball events, participants earn official DUPR ratings and ranking points, helping athletes track progress and advance competitively.
“We’re excited to bring the Golden Ticket back to Las Vegas and to do it at the Plaza Hotel and Casino, with an expected 500+ athletes,” said Jose Moreno, Chief Marketing Officer of USA Pickleball. “This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city. Golden Ticket tournaments are a vital part of The Path to Nationals, and Las Vegas is the perfect place for players to test themselves, earn their way forward, and compete among the best in the country.”
“With the most pickleball courts of any resort, the Plaza has become the premier destination for pickleball in Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We are excited to host this prestigious tournament and welcome the top USA Pickleball players from across the country to the Plaza. This event will be one not to miss with exciting, competitive matches played on our courts that offer unforgettable views of the Las Vegas valley.”
A special hotel rate at the Plaza is available for tournament participants. Rooms must be reserved online by Feb. 2, with group code SUSAPGT at https://book.passkey.com/go/SUSAPGT. Guests can also make reservations by phone, 1-800-634-6575, Monday through Friday, 8 a.m. to 10 p.m., or Saturday and Sunday, 5 a.m. to 10 p.m.
For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.
The post USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month appeared first on Americas iGaming & Sports Betting News.
BetMGM
BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming
BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.
The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.
Immersive Luxury Table Games
The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.
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FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.
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FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.
The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.
Strategic Vision and 2026 Roadmap
For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.
The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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