Asia
NODWIN Gaming’s first-ever televised BGMI Master Series breaks viewership records on Television
NODWIN Gaming, one of the world’s leading esports companies, has created history through its collaboration with the Star Sports Network for India’s first-ever televised esports tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series, by breaking all viewership records on linear (Star Sports), as well as digital platform Loco and mobile lock-screen platform Glance Live. The tournament has paved a new path by successfully introducing the world of esports to the ‘media dark’ audience while also opening new advertising and branding opportunities for both endemic and non-endemic brands. The grand finale of the mega series will take place on July 17 and the winning team will take home a trophy, a prize money of Rs. 25 lakhs and a brand-new Hyundai car worth Rs. 13 lakhs. With the top teams such as GodLike and Team Soul back in the lead, the excitement is further building up and a spike in viewership across all linear and digital platforms is expected.
The BGMI Master Series, being broadcast live on primetime every day from June 24 to July 17 on Star Sports 2, clocked 1.2 million impressions on Day 1 and 12.3 million views through the first eight days of broadcast on TV. According to the TV channel data, the Day 1 numbers beat the impressions of globally followed tournaments like the Australian Open 2022 that recorded 10.5 lakh/1 million impressions on Day 1, the French Open Day 1 with 6.5 lakh impressions and the UEFA CL Semi-Finals that saw 4.6 lakh impressions. The impressions on digital platforms Loco and mobile lock screen Glance Live, also reflected a combined exceptional 53.9 million views from June 24 – July 2, 2022.
“NODWIN Gaming and Star Sports 2 took a huge leap of faith by broadcasting the BGMI Master Series on television. Our aim was to expand the esports audience and capitalise on the fact that esports has a huge potential to fulfil the entertainment fix of both gamers and non-gamers on primetime television. We’ve been able to achieve all of this and more with the BGMI Master Series, which was further validated by the response of non-esports brands. We started off the tournament with just two partners and now we have seven sponsors on board, which include Swiggy, Hyundai, Spotify, Wings and Gillette. The viewership on both linear and digital platforms has been phenomenal and we are excited to see the climax building up for the grand finale. We are naturally delighted and proud to be part of this great moment in time when the history of esports is being written! We’re looking forward to bringing Indian esports at par or even higher than other marquee international sports events across platforms,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.
| Event | Impressions (000s) | Channels |
| BGMI Masters series | 1201 | SS2 |
| Australian Open Day 1 | 1059 | Sony Ten 2 and Six |
| French Open Day 1 | 652 | Sony Ten 2 and Six |
| UEFA CL Semi-Finals | 464 | Sony Ten 2, Ten 3 and Ten 4 |
The BGMI Master Series’ opening day numbers also had a higher AMA (Average Minute Audience) when compared to Non-India Test match Cricket. The esports tournament’s AMA was 20% higher than the first Eng vs NZ test match.
The reach for the opening day of the BGMI Masters series was 290% of the UEFA champions league final between Liverpool and Real Madrid and 80% of the French Open Roland Garros finals featuring Rafael Nadal.
Catch all the exciting action of the BGMI Masters series only on Star Sports 2, every day till July 17, 2022, from 8:00 PM onwards.
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Asia
IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur
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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.
After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.
“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”
As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.
IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.
The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.
Asia
Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming
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Buenas PH, the licensed e-casino operator under HHR Philippines Inc (HHRPI), has been named the presenting partner of YGS Live’s Battle of the Streamers. The partnership builds on the strong momentum created during the recent launch of YGS Live, a next-generation iGaming broadcast platform founded by esports pioneer Julius “Banoobs” Mariano.
Buenas PH is backed by strong corporate leadership that firmly establishes its position in the iGaming and entertainment industry. HHR Philippines is venture-backed by publicly listed Pacific Online Systems Corporation (POSC), led by Willy N. Ocier, who serves as Chairman of Belle Corporation. Belle Corporation is SM Investment’s major developer of leisure and tourism destinations built to support the growth of PAGCOR’s Entertainment City. This corporate foundation strengthens Buenas PH’s credibility and long-term direction as it grows in the regulated iGaming sector.
The Battle of the Streamers is the flagship program of YGS Live. Powered by Pragmatic Play and streamed through the soon-to-be-launched Loco Live platform, the event brings together the country’s top iGaming creators in a weekly competition featuring an eleven-million-peso prize pool. As one of the first major events to debut on Loco Live, the program showcases the platform’s commitment to high-quality, responsible, and community-driven iGaming content. It also reinforces YGS Live’s advocacy for responsible iGaming by discouraging creators from promoting unlicensed or scam platforms.
“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius “Banoobs” Mariano, Founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”
Industry reports have highlighted Pacific Online’s active participation in the growth of regulated online gaming in the Philippines, including its involvement in HHR Philippines and the Buenas operator. These developments strengthen confidence in the company’s long-term direction as a regulated and ethical player in the e-casino sector.
As the presenting partner, Buenas PH takes a central role throughout the Battle of the Streamers program, which runs every Saturday and culminates in a grand finals event on January 18, 2026, at City of Dreams Manila. The event combines high-stakes matches with interactive community segments, along with three million pesos in community giveaways for fans and viewers.
YGS Live continues to position itself as a broadcast network dedicated to responsible, community-driven iGaming content. With Buenas PH as a lead partner, the platform aims to set a new benchmark for safe, creator-focused, and credible iGaming entertainment in the Philippines.
For updates, visit the official YGS Live Facebook page: https://www.facebook.com/YGSLive.
The post Pacific Online-backed Buenas PH Inks Partnership with YGS Live’s Battle of the Streamers to Support Ethical iGaming appeared first on European Gaming Industry News.
Asia
BetConstruct AI Arrives at G2E Asia 2025 in Manila
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After exhibiting at more than 30 events throughout the year, BetConstruct AI concludes its global calendar at G2E Asia 2025. The exhibition will take place from 10 to 11 December in Manila, Philippines, providing an important stage to present the company’s strategic vision, technological capability and integrated approach to one of Asia’s most influential industry gatherings.
As the Asian iGaming community converges in Manila, BetConstruct AI will welcome visitors at Stand N2-618 to explore an ecosystem designed for operators seeking direction, efficiency and long term growth. Attendees will encounter more than a standard product lineup. They will enter an environment shaped around intelligence, integration and practical value, demonstrating how a connected ecosystem tailored to the Asian market can strengthen performance across digital and retail operations.
As part of its participation at G2E Asia, the company will also highlight its limited-time commercial offer. Operators who sign new agreements on or before 15 January 2026 will receive a 50% reduction on setup fees, tools and services for one year. This initiative provides a more accessible starting point for those planning to expand, introduce new skins or develop their strategic roadmap for 2026.
Central to this environment are the established pillars of the company’s ecosystem, the Sportsbook and the Casino Suite. These pillars represent the depth, coverage, personalisation and consistent multi-channel performance required for reliable operational success. They serve as the entry point into a broader structure where player engagement, loyalty progression and operator creativity form essential components of sustained development.
Within this broader structure, The Last Battle presents a distinctive approach to progression and player value, turning loyalty into a dynamic, evolving experience. Land-Based Solutions extend intelligent capability into physical venues, supported by tools that modernise retail operations, while Loya strengthens player relationships inside every shop through a dedicated loyalty framework.
Affigates, presented separately within the ecosystem, offers an independent affiliate network prioritising reach, reliability and partnership within a trusted global framework.
Supporting every element of the ecosystem is the AI Suite, the analytical core that connects insight with action. CRM AI strengthens engagement through behavioural understanding.
Umbrella AI reinforces operational confidence by identifying potential risks early and supporting informed decisions. The AI Game Recommendation System elevates personalisation by matching each player with content aligned to their preferences. Together, these components form the intelligence framework that drives the entire BetConstruct AI environment.
The presence at G2E Asia reflects the company’s commitment to building technology that is adaptable, comprehensive and aligned with emerging opportunities across the region.
The post BetConstruct AI Arrives at G2E Asia 2025 in Manila appeared first on European Gaming Industry News.
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