Central Europe
Betcris Poland is stepping into the Polish top football division
Betcris Poland has made a significant and strategic step recently as the bookmaker has finalized a sponsorship deal with Pogon Szczecin. The football club has a remarkable tradition and a recognizable brand across the country. The two-year agreement gives Betcris the official name of Club’s Key Partner.
Betcris announced this new alliance during a press conference on the 5th of July in the press room of the team’s brand-new stadium in Szczecin. According to the deal, the Betcris logo will appear on the front of the team’s jerseys. Betcris is one of the most visible brands among all sponsors appearing in Ekstraklasa, the Polish top football division.
“Welcome to our club’s family! I believe that together we will achieve great success. That’s great that our negotiation process led us to the positive point, and today I can proudly introduce Betcris as our new Official Bookmaker,” said Jaroslaw Mroczek, CEO of Pogon Szczecin.
Pogoń Szczecin, also called The Dockers, with their flagship blue and red colors, can be defined by their great sports form in recent years, professional business environment, and robust and engaged fanbase. Gaining Betcris as a new Key Partner becomes even more significant as the upcoming 2022/2023 season will be the 75th anniversary of the club foundation.
“Becoming a Key Partner of Pogon Szczecin makes us a sponsorship debutant in Polish Ekstraklasa. We are glad that Betcris Poland successfully gained a partner with a strong brand and fantastic fanbase. It is a massive step for us, which we planned carefully, and now we can openly present as another great chapter for us,” said Jacek Jakubowski, board of member of Betcris Poland.
Pogon Szczecin fans can be sure Betcris will bring many dedicated offers, beneficial welcome bonuses, and intense marketing communication all around the project within the digital and on-event area.
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Central Europe
Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome
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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.
Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.
“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.
At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.
This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.
mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.
The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.
Betsson Group
Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Central Europe
Palasino Group Preparing to Open Fourth Czech Republic Casino
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Palasino Group has revealed it will soon open its fourth casino operation in the Czech Republic.
The Hong Kong-listed casino operator was previously part of global real estate giant Far East Consortium – itself a partner and substantial shareholder of Australia’s Star Entertainment Group – before being spun off as a separate entity in March 2024.
In a social media update, Palasino said that the new branch, Palasino Mikulov, is scheduled to open in the coming months with construction already well underway.
The casino will, it added, feature a “modern, design-forward interior – bright, airy and welcoming” as well as a “premium gaming selection” including a wide range of slot machines and live table games such as roulette, blackjack and poker. The casino will also host a bar, buffet restaurant and social spaces
Mikulov, located close to the Austrian border, is described as a popular destination for both local and international visitors.
The group’s existing casinos include Palasino Excalibur City in South Moravia, Palasino Wullowitz in South Bohemia and Palasino Furth im Wald on the Bavarian and Czech border. It also operates five hotels.
The post Palasino Group Preparing to Open Fourth Czech Republic Casino appeared first on European Gaming Industry News.
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