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Sharplink Gaming Names Sports Betting Industry Veteran Tom Masterman as New Vice President, Revenue

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SharpLink Gaming Ltd., a pioneer of targeted, data-driven user engagement and conversion solutions for the U.S. sports betting and iGaming industries, announced the appointment of Tom Masterman as Vice President, Revenue, tasked with guiding and directing the Company’s direct enterprise sales activities and processes that generate new business and deepen existing customer and partner relationships.

Reporting directly to SharpLink CEO Rob Phythian, Masterman brings the Company over a decade of proven experience and a notable track record of driving new business as a senior ranking sales executive for leading sports betting technology companies, including Sportradar US and Genius Sports Media.

“Tom was a key member of my executive team at Sports Data and Sportradar US, so I am keenly aware and appreciative of the deep skill, industry relationships and business-building talent that he brings SharpLink,” stated Phythian. “We are thrilled to have brought him onboard and fully expect that he will have a marked impact on the future success of our Company.”

Prior to joining SharpLink, Masterman served as Vice President of Sales at ShotTracker, where he led the integration of cutting-edge sports data into enterprise clients that included ESPN and CBS Sports. Previously, he served as Global Head of Publisher Sales at Genius Sports Group, driving data partnerships with enterprise clients including Google, NBC Sports, MSN Sports and USA Today.

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European Gaming Congress 2024 (Warsaw, Poland)

From 2013 through 2017, Masterman was Chief Revenue Officer at Sportradar US, where he directed enterprise sales activities, winning major new customer accounts which included CBS Sports, Yahoo Sports, Sports Illustrated, FanDuel, DraftKings, Comcast, CNN and the Associated Press, among many others. During his tenure, Sportradar, secured the data provider rights for the NFL, NBA, NHL and NASCAR.

Masterman joined Sportradar in 2013 following its acquisition of SportsData, where he had teamed with founder Phythian, and served as Vice President of Business Development. Under his sales leadership, SportsData grew revenues from start-up to more than $10 million in under three years, successfully negotiating strategic sales channel and content partnerships with top sports and media companies, including Google, Facebook, Twitter, Turner Sports, IBM, USA Today, Getty and the Associated Press. Masterman began his career as an Emmy-nominated television producer and has held several leadership roles in digital media companies. He earned a Bachelor’s degree in Communications from Boston College and an MBA from the University of Minnesota.

Commenting on his arrival at SharpLink, Masterman said, “I am so excited to once again be working with Rob, who is a smart, inspirational leader and industry visionary. Together, we accomplished great things at SportsData and Sportradar, so I’m looking forward to once again leveraging our complementary strengths to drive SharpLink’s growth and help to ensure we ultimately dominate the fast emerging sports betting conversion market.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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