Canada
Sharplink Gaming Names Sports Betting Industry Veteran Tom Masterman as New Vice President, Revenue
SharpLink Gaming Ltd., a pioneer of targeted, data-driven user engagement and conversion solutions for the U.S. sports betting and iGaming industries, announced the appointment of Tom Masterman as Vice President, Revenue, tasked with guiding and directing the Company’s direct enterprise sales activities and processes that generate new business and deepen existing customer and partner relationships.
Reporting directly to SharpLink CEO Rob Phythian, Masterman brings the Company over a decade of proven experience and a notable track record of driving new business as a senior ranking sales executive for leading sports betting technology companies, including Sportradar US and Genius Sports Media.
“Tom was a key member of my executive team at Sports Data and Sportradar US, so I am keenly aware and appreciative of the deep skill, industry relationships and business-building talent that he brings SharpLink,” stated Phythian. “We are thrilled to have brought him onboard and fully expect that he will have a marked impact on the future success of our Company.”
Prior to joining SharpLink, Masterman served as Vice President of Sales at ShotTracker, where he led the integration of cutting-edge sports data into enterprise clients that included ESPN and CBS Sports. Previously, he served as Global Head of Publisher Sales at Genius Sports Group, driving data partnerships with enterprise clients including Google, NBC Sports, MSN Sports and USA Today.
From 2013 through 2017, Masterman was Chief Revenue Officer at Sportradar US, where he directed enterprise sales activities, winning major new customer accounts which included CBS Sports, Yahoo Sports, Sports Illustrated, FanDuel, DraftKings, Comcast, CNN and the Associated Press, among many others. During his tenure, Sportradar, secured the data provider rights for the NFL, NBA, NHL and NASCAR.
Masterman joined Sportradar in 2013 following its acquisition of SportsData, where he had teamed with founder Phythian, and served as Vice President of Business Development. Under his sales leadership, SportsData grew revenues from start-up to more than $10 million in under three years, successfully negotiating strategic sales channel and content partnerships with top sports and media companies, including Google, Facebook, Twitter, Turner Sports, IBM, USA Today, Getty and the Associated Press. Masterman began his career as an Emmy-nominated television producer and has held several leadership roles in digital media companies. He earned a Bachelor’s degree in Communications from Boston College and an MBA from the University of Minnesota.
Commenting on his arrival at SharpLink, Masterman said, “I am so excited to once again be working with Rob, who is a smart, inspirational leader and industry visionary. Together, we accomplished great things at SportsData and Sportradar, so I’m looking forward to once again leveraging our complementary strengths to drive SharpLink’s growth and help to ensure we ultimately dominate the fast emerging sports betting conversion market.”
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Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps Taps Betty to Boost Content Options for Ontario Players
Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.
Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.
This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with Betty to expand content choice in Ontario
Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.
Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.
This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”
Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”
The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.
Canada
Peter & Sons Goes Live in Ontario with Ellipse Entertainment
Innovative iGaming studio Peter & Sons has strengthened its North American footprint by launching its portfolio in Ontario through a new partnership with Ellipse Entertainment, a fully licensed operator in the province.
The collaboration marks another step in the studio’s international expansion, bringing its distinctive slot titles to one of the most dynamic regulated markets in North America. Players in Ontario can now access Peter & Sons’ games via HighFlyerCasino.com, Ellipse Entertainment’s flagship platform designed specifically for the local market.
Entering a Key Regulated Market
Ontario has quickly established itself as a leading jurisdiction for regulated iGaming, attracting both operators and content providers seeking long-term growth opportunities. With a strong regulatory framework and a growing player base, the province offers a stable environment for companies looking to scale their presence in North America.
By partnering with Ellipse Entertainment, Peter & Sons gains access to a platform that prioritizes compliance, security, and user experience. HighFlyerCasino.com combines a wide-ranging portfolio of casino content with a seamless interface tailored to local players, ensuring a high-quality gaming experience.
Distinctive Content Meets Local Demand
Peter & Sons has built a reputation for delivering unconventional slot experiences, characterized by indie-inspired visuals, imaginative storytelling, and highly detailed game worlds. Its portfolio stands out in a crowded market, appealing to players looking for something beyond traditional slot design.
The launch in Ontario introduces these unique titles to a broader audience, aligning with increasing demand for diverse and engaging content within regulated markets. As competition intensifies, distinctive game design has become a key differentiator for studios aiming to capture player attention and retention.
Building a Long-Term Partnership
The partnership reflects a shared commitment to delivering premium entertainment within a trusted regulatory environment. Both companies are focused on creating value for players while ensuring compliance with Ontario’s gaming standards.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said:
“We are delighted to launch our portfolio with Ellipse Entertainment and bring our games to players in Ontario. The region has quickly established itself as a key regulated market in North America, and HighFlyerCasino.com provides a strong platform for introducing our distinctive titles to Canadian audiences.”
Larry Galansky, Founder of Ellipse Entertainment, added:
“We are pleased to welcome Peter & Sons to our platform as we continue expanding our entertainment offering. Their games are known for their artistic style and engaging gameplay, and we are confident they will resonate strongly with our audience.”
As the Ontario market continues to grow, partnerships like this highlight the importance of combining innovative content with reliable distribution platforms. For Peter & Sons, the move represents a strategic step toward strengthening its global reach while delivering its unique gaming experiences to new audiences.
The post Peter & Sons Goes Live in Ontario with Ellipse Entertainment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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