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Simon Hammon named new Chief Executive Officer of Relax Gaming

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Relax Gaming, the igaming aggregator and supplier of unique content are delighted to announce that Simon Hammon has been appointed Chief Executive Officer of Relax Gaming.

The former Chief Product Officer will replace Tommi Maijala, who had held the position since November 2019. Tommi will remain with Relax Gaming until the end of 2022, supporting Simon in his transition.

Simon moves into the role of CEO with great experience under his belt, having served 10 years within executive management teams with close to five of these as Chief Product Officer for Relax Gaming.

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With a 12-year history, Relax has built a solid reputation for market-leading products and solutions driven by its Poker, Bingo, Casino and Aggregation business. The company has gone from strength to strength with a deep distribution and partner network, presenting a compelling offering to the market.

In recent years, Relax Studios have showcased market-leading and award-winning game offerings, including the hugely popular Temple Tumble and Money Train franchises. More recently, the company has showcased its innovative Dream Drop Jackpot series to great acclaim.

Commenting on Simon Hammon’s appointment to CEO, Patrik Österåker, Chairman of the Board, said: “We’re absolutely delighted to announce Simon Hammon as Relax Gaming’s newest Chief Executive Officer. Relax is continuing steadfast on its journey to claim an ever-larger footprint in the gambling industry, and we believe Simon with his experience, knowledge and vision is the perfect person to lead the team in the coming years.

Simultaneously, we’d like to take the opportunity to extend our gratitude to our outgoing CEO Tommi Maijala, who has been instrumental in guiding the company through arguably the most pivotal years of our history. Simon will be able to continue building boldly, supported by the confidence that a rock-solid foundation provides.”

Simon Hammon, CEO of Relax Gaming, added: “I’m truly honoured to take on the position of Chief Executive Officer at Relax Gaming. As a company, we’ve continued to grow from strength to strength over the last few years and we represent a world class offering across all verticals.

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“Of course, a company is only as strong as the people who embody its mission, and I’m blessed to have a team who are so passionate about what they do and want to see Relax taken to the next level.

“Relax has grown in terms of people but also in terms of market power and brand. This is something I’m keen to continue and help drive. Relax has a bright future filled with global expansion, exciting new product offerings and a positive working culture. I look forward to continuing on this journey with you.”

Under Simon’s leadership, Relax Gaming will continue to build on its ongoing success as one of the industry’s leading B2B suppliers.

The last twelve months have seen the studio make its long-awaited entry into North America, having been named one of the first suppliers to enter the newly regulated Ontario market. Relax also entered Italy and Spain with Pokerstars and Entain respectively.

As a result, Relax has enjoyed a spate of accolades since the start of 2021, picking up more than ten prestigious industry awards. More recently Relax was named Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards and Best Game Provider at the AskGamblers Awards. The company has consistently enjoyed a myriad of other industry award nominations throughout this year.

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Digitain Announces Aida Vardanyan as CEO of Digitain Malta

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Digitain has appointed Aida Vardanyan as CEO of Digitain Malta
Digitain, a leading provider of sportsbook and casino platform solutions, is proud to announce the appointment of Aida Vardanyan as the CEO of Digitain Malta. Aida, a seasoned professional with over 9 years of experience at Digitain, and has been a key contributor to the company’s growth and expansion, playing a pivotal role in establishing Digitain as a global leader in the iGaming industry.
Aida Vardanyan’s remarkable journey with Digitain began over a decade ago, where she was instrumental in shaping the company’s strategic vision and driving its success across multiple markets. Her expertise in fostering partnerships, navigating regulatory landscapes, and building operational excellence has been fundamental in Digitain’s evolution and global reach.
As Digitain continues its journey toward becoming a globally recognized iGaming powerhouse, Aida’s leadership will be focused on developing full-scale operations in Malta, one of the most significant hubs for the iGaming industry. Her efforts will ensure that Digitain Malta serves as a cornerstone of the company’s global strategy, strengthening its presence in regulated markets and driving innovation to meet the demands of operators worldwide.
Aida Vardanyan, CEO of Digitain Malta, shared her thoughts on the new role: “I am honoured to take on this new challenge as the CEO of Digitain Malta. Having been a part of Digitain’s journey for over 9 years, I’ve witnessed firsthand how innovation, collaboration, and commitment to excellence have driven our growth. My focus will be on building a robust and scalable operation in Malta, ensuring we deliver unmatched value to our partners and establish Digitain as a leader in the global iGaming market. I’m excited to lead our talented team as we continue to innovate and grow together.”
The establishment of Digitain Malta under Aida’s leadership represents a significant milestone in Digitain’s expansion strategy. Malta’s strategic position as a global iGaming hub, combined with Aida’s vision and experience, positions the company to achieve sustained growth and success in key markets.

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Nolimit City resurfaces in the apocalyptic world of xWays Hoarder 2

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Karen’s back, and she’s as greedy as ever. Nolimit City is diving headfirst into the post-apocalyptic chaos once again with xWays Hoarder 2—a sequel to the wildly popular xWays Hoarder xSplit. This game follows in the footsteps of sequels like San Quentin 2, Punk Rocker 2, and Fire in the Hole 2, proving once more that the end of the world is just the beginning when it comes to our games.

When survival is the name of the game, desperation leads to chaos. Betrayal, looting, and backstabbing are all fair play in this wasteland—but it’s all worth it for that sweet, sweet loot.

The base game is littered with signature Nolimit City xMechanics such as xBet®, xWays®, xSplit® and xSplit® Nudge. xWays® can grow from 4x – 12x the value of the symbol offering some pretty sweet loot. xSplit® symbols splits all symbols to the left of the including xWays® symbols doubling the multiplier. xSplit Nudge is another valuable feature that lands as a stacked symbol that will nudge and split all symbols to the left. xBet® makes it 4 times more likely to trigger free spins, 1 Guaranteed xSplit® Nudge xBet® guarantees a minimum of 1 xSplit® Nudge and Loot Respin xBet® guarantees triggering Loot Respins.

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Loot Respins can land along with any other special feature on the reels. During Loot Respins, the Loot symbol expands on the first reel and locks the reel, whilst any special symbol retriggers and becomes sticky for the next spin. When no additional special symbol lands, the 1st reel unlocks and one final respin is awarded. A Loot symbol may land again and will retrigger Loot Respin!

Landing 3, 4 or 5 Scatter Symbols will trigger 7, 10 or 13 Raid Spins respectively. During Raid Spins xSplit®, xWays® and xSplit® Nudges remain sticky. A Super Scatter will convert itself and the symbol below it to a xSplit® symbol. For every 3 special features selected a new Radiation level is reached where each level upgrade awards 1 addition spin.

  • Radiation Level 1 – 3 xSplit®/xWays®/xSplit® Nudge collected: The lowest paying character symbol and object symbol are removed from the reels.
  • Radiation Level 2 – 6 xSplit®/xWays®/xSplit® Nudge collected: The second lowest paying character symbol and object symbol are removed from the reels.
  • Radiation Level 3 – 9 xSplit®/xWays®/xSplit® Nudge collected: The third lowest paying character symbol and object symbol are removed from the reels.
  • Radiation Level 4 – 12 xSplit®/xWays®/xSplit® Nudge collected: The fourth lowest paying character symbol and object symbol are removed from the reels.

Landing 3,4 or 5 Scatter symbols where 1 of them is a Special Scatter symbol will trigger 7,10 or 13 Plunder Spins. The only difference between Raid Spins and Plunder Spins is that the Super Scatter Symbol and the positions below it become a Sticky xSplit for the duration of the spins. Binge Spins are awarded when Raid Spins or Plunder Spins progresses to Radiation Level 4 where only the 2 highest paying Character symbols and highest paying object symbol are awarded.

If you want to survive you need to trust no one but yourself and if you get out alive a maximum payout of 25,920x the base bet is awarded. xWays Hoarder 2 is rated as “Extremely  Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.

Per Lindheimer, Head of Product at Nolimit City, said: “Ah yes, the sweet smell of the wasteland is back, oh no wait that’s Karen, the Queen of Shit! This is yet another sequel we’ve been excited to release for a while! The original was stand out hit for us, so we knew we had to respect its legacy. We’ve made a few tweaks and added a couple of new features that really make this game what it is and we hope players will enjoy it!“

xWays Hoarder 2’ will be available to all Nolimit City partners on January 14th, 2025.

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GameOn Appoints Carrie Allen-Snell as Account Manager – Marketing Division

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GameOn rapidly expands its marketing expertise with latest top-level hire

GameOn has today announced the appointment of Carrie Allen-Snell to the role of Account Manager – Marketing Division, further bolstering the capabilities of its Isle of Man-based marketing and PR team.

With over 13 years of experience in strategic marketing, PR, and business development, Carrie brings a wealth of expertise to her new role. She has previously served as an in-house Marketing Manager for a leading law firm and as a Marketing Account Manager for a renowned UK communications agency. During this time, Carrie has successfully led transformative campaigns, including corporate rebrands, digital marketing initiatives, and high-profile event management.

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In her role as Account Manager, Carrie will collaborate with clients to deliver a comprehensive range of services. These include multinational brand management, sales-driven marketing, and the creation and implementation of corporate and product communication strategies. Additionally, she will focus on employee branding and engagement, organisational transformation, market research, and the management of digital acquisition opportunities for clients.

Alex Wilson, co-founder of GameOn’s Marketing Division said, “Carrie’s strategic insight and proven expertise align perfectly with our vision of providing unparalleled marketing support to our clients.

“We’re confident that her leadership will strengthen our new CMO offering and drive remarkable outcomes for the brands we partner with.”

Commenting on her appointment, Carrie Allen-Snell said, “GameOn has earned a remarkable reputation in the gaming industry over the past 20 years, and I’m thrilled to join Sarah, Alex, and the incredibly talented team.

“The launch of the new marketing division reflects the company’s forward-thinking approach to gaming innovation, offering clients a flexible solution to support their strategic marketing needs. I’m excited to work alongside Alex and our clients to contribute to its ongoing success.”

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