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Sportingtech appoints Bobby Longhurst as Managing Director

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Experienced leader to spearhead next stage in company’s evolution

Sportingtech, the multi-award-winning, full-service betting and gaming platform provider, has overhauled its executive team by appointing Bobby Longhurst as its new Managing Director.

Longhurst takes the reins after three successful years as Chief Commercial Officer at Pronet Gaming. Prior to that, he was Commercial Director at SBTech (now DraftKings) and Business Development Manager at Sporting Solutions.

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He brings with him a number of senior executives, including Colin McDonagh as Chief Sales Officer, Daniel Stone as Head of Marketing and Anthony Murphy as Head of Commercial Account Management.

Under Longhurst, Sportingtech has ambitious plans to extend its reach in emerging and regulated markets worldwide, as well as lotteries, with its comprehensive sports betting and casino product offering.

The company will also be building on its strong existing presence in a number of global territories, including Latin America, where a wide range of operators already use its flagship Quantum platform.

Bobby Longhurst, Managing Director at Sportingtech, said: “I am delighted to be joining Sportingtech at such an exciting time in its development, as I believe we have a great opportunity to make a real impact in the industry.

“We have a very talented team in place and I’m very pleased that we can add some further management experience to it, to build upon the success the company has enjoyed to date.

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“The Quantum platform is constantly evolving to meet the needs of the most ambitious operators and we look forward to showcasing it in the coming weeks and months.”

Sportingtech will make its debut at iGB Live! in Amsterdam this week on Stand R30, where Longhurst and his team will be on hand to discuss the latest opportunities available to both operator partners and fellow suppliers.

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A 39-year-old man wins 40,620 EUR jackpot among 5200 participants in Starship Quest at RocketPlay

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In April, RocketPlay Casino successfully concluded its Starship Quest, with a Grand prize winner taking home 40,620 EUR and a total of 163,000 EUR in bonuses distributed among participants.

The Starship Quest, an interactive journey spanning 15 levels, engaged 5200 participants from around the world. As players progressed through the quest, they collected virtual hex keys that unlocked various rewards. By the end of the event, RocketPlay had issued 15,563 bonuses totaling 163,000 EUR, with an impressive activation rate of 91%.

The Grand prize winner, a 39-year-old man, previously claimed victory in RocketPlay’s Golden Glory tournament. His latest win as part of Starship Quest in the Sun of Egypt 3 slot game by Booongo further cements his reputation for skill and perseverance in the gaming community.

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“We are delighted to announce our Starship Quest winner and congratulate him on his 40,620 EUR jackpot,” said David Peterson, a representative of RocketPlay’s Customer Care team. “At RocketPlay, our priority is to offer a safe and enjoyable gaming environment. Events like the Starship Quest are designed to bring excitement and rewards to our players while ensuring their safety. We’re committed to delivering more engaging experiences for our community.”

Looking ahead, RocketPlay will host a new quest slated for early summer and special activities in conjunction with Euro 2024, featuring sports-themed jackpots and prediction contests for football fans.

RocketPlay Casino continues to prioritize player satisfaction and safety while creating innovative gaming experiences. Stay tuned for more exciting adventures and announcements in the coming months.

The post A 39-year-old man wins 40,620 EUR jackpot among 5200 participants in Starship Quest at RocketPlay appeared first on European Gaming Industry News.

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NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct

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The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.

FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.

Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.

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FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.

With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.

Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.

Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.

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Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.

The post NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct appeared first on European Gaming Industry News.

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TotalBet Joins Forces with Fast Track to Boost Player Engagement

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Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.

With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.

“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”

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Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.

“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”

As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.

The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.

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